Private labels are a core business for wholesaler Deldo Autobanden NV, and currently it offers six ranges. One of these is Superia, and Deldo shares that it recently entered into a manufacturing agreement with ZC Rubber – the 10th largest tyre maker in the world according to Tyrepress.com’s latest ranking. ZC Rubber will produce a full line of high performance, UHP, SUV and light commercial truck patterns under the Superia brand name for Deldo.
A second generation of Cosmo Tires passenger car and truck/bus tyres is on its way, and amongst this assortment of new products are tyres that will be launched in European markets. Visitors to The Tire Cologne will be amongst the first to see the new range; the range can be viewed during this month’s trade fair at Hall 8.1, Stand D065.
Point S Development, the international HQ of Point S, has announced plans for a new European B2C campaign. The European press campaign will focus on promoting Winterstar, the winter tyre range of Point S private label portfolio.
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