Prinx is the new flagship brand of Prinx Chengshan Tire Europe and following their public debut at The Tire Cologne in 2022, the market launch of the first Prinx products is imminent. Wholesalers can now order the XNEX Sport and XLAB Comfort, which together are obtainable in a range that covers 45 sizes and 69 articles.
New for 2023, growing wholesaler International Tyres has taken on Blacklion Tyres and Fortune Tyres as exclusive additions to the company’s product portfolio.
Recently, Prinx Chengshan revealed in its 2022 annual report that it has decided to suspend its Anhui tyre factory project. The tyre maker said that the suspension of investment was due to the domestic and foreign economic situation and the company’s forecast analysis of capacity utilisation. According to the original plan of Prinx Chengshan, the Anhui factory is its second tyre factory in China.
Targeting Generation Z and Millennial drivers, Prinx Chengshan has officially launched its flagship Prinx brand in European markets. The range was specifically developed for our region and includes a launch line-up of six tyre models that, according to the manufacturer, “cover all requirement types in the passenger car and SUV segment” and are suitable for both ICE and electric vehicles. Prinx tyres are available for wholesale from spring 2023.
On 17 March, Linglong Tire announced that it hired Yu Hang as its vice president. The tyre manufacturer stated that the appointment of Yu Hang is to enhance Linglong’s brand value and competitiveness, optimise and improve its “product + service + value” system, build a world-class brand influence, and enhance Linglong’s international competitiveness.
China-based tyre manufacturer Prinx Chengshan is in the process of expanding in the wider Asia-Pacific area, having revamped its four major brands Prinx, Chengshan, Austone and Fortune for 2023.
That revamp was achieved by “relying on the company’s national-level enterprise technology innovation centre and new energy collaborative research centre”, Prinx Chengshan reports, adding that it has “vigorously conducted cutting-edge tyre technology research, created an international standard new product matrix, and achieved fruitful results.”
During last year’s The Tire Cologne show, Prinx Chengshan shared plans to bring its Prinx brand to Europe as a flagship range. It is now doing so, accompanied by a new site for the region: prinxtire.eu.
During the recent IAA 2022 truck event in Germany, Chinese tyremaker Prinx Chengshan released its TH155 truck tyre pattern. The new trailer hybrid, OE oriented tyre is described as having “outstanding overall performance”, something that is attested by its “A” and “B” ratings for wet grip and fuel consumption on the European tyre label (in 385/65 R22.5). The tyre will be marketed under the Austone ATH155 and Fortune FTH155 brand names.
Prinx Chengshan Holdings Limited and its subsidiaries report selling 9.394 million tyres during the six months to 30 June 2022, a year-on-year increase of 3.3 per cent. From this total, 3.333 million were all-steel radial tyres and 5.919 million semi-steel radials. Cross-ply tyres accounted for some 142,000 pieces.
Prinx Chengshan and leading Chinese e-commerce firm JD.com have reached a strategic cooperation agreement. The deal will see JD.com’s automotive department distribute Prinx brand electric vehicle tyres, a new product launched by Prinx Chengshan in 2022, amongst other things.
When Prinx Chengshan presented its flagship Prinx tyre brand at The Tire Cologne in May, talk was of its introduction in European markets later in 2022. The tyre maker also displayed a pair of Prinx tyres scheduled for launch in China ahead of the brand’s arrival here. These tyres have now hit the market in the People’s Republic and signal the brand’s repositioning as a range “born for the electric age.” Prinx Chengshan will show them off the China International Tire & Wheel Fair in Qingdao this week.
Prinx Chengshan is rolling out a new range of European market truck tyres under the Austone and Fortune brand names, and its efforts recently gained a boost when TÜV SÜD awarded the DR606 drive axle pattern its test mark. The tyre maker officially received this distinction during The Tire Cologne, when the head of the TÜV SÜD tyre testing team presented Prinx Chengshan its certification.
Point S Tyre & Autocare is exhibiting alongside its truck tyre distribution partner, International Tyres, at this year’s Commercial Vehicle Show. The stand will showcase the Fortune truck tyre range, alongside Point S’ range of high-quality car and van tyres.
After extensive testing, the DR606 has become the first tyre from Prinx Chengshan to receive the TÜV SÜD test mark. The organisation evaluated the truck tyre for wet braking, pass-by noise, rolling resistance and robustness.
The difficulties that tyre makers are facing at present were reflected in Prinx Chengshan Holdings Limited’s financial results for 2021. Although company revenue increased 20 per cent year-on-year, a “significant increase in raw material prices and ocean freight rates” dragged gross profit down by approximately 24.7 per cent.
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Prinx Chengshan
Prinx Chengshan
Chengshan
Prinx Chengshan
Prinx Chengshan
Prinx Chengshan