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China launch for Prinx TBR range

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In the UK, Prinx Chengshan is primarily represented in the truck tyre segment by the Fortune brand, with the company also marketing these products across other parts of Europe under the Austone name. While the flagship Prinx brand is exclusively associated with consumer tyres in our region, the manufacturer has now introduced a range of Prinx truck tyres in its domestic market. On 21 August, Prinx Chengshan held a major product launch event in Rongcheng, Shandong, where it unveiled the first high-end Prinx truck tyres for the Chinese market.

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Related news:

  1. TÜV SÜD presents Prinx Chengshan certificate for DR606
  2. Prinx Chengshan outlines emission reduction goals
  3. Further Prinx Chengshan tyres gain TÜV SÜD certification
  4. Quality focus for Fortune
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Prinx Europe highlighting new products, Marangoni partnership at TTC

In addition to presenting a wide range of new products at The Tire Cologne, Prinx Europe will share details of its newly forged alliance with retreading specialist Marangoni. The company invites visitors to find out more at Hall 8, Stand C 038/D 039 between 4 and 6 June.

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Related news:

  1. TÜV SÜD presents Prinx Chengshan certificate for DR606
  2. Quality focus for Fortune
  3. Prinx Chengshan appoints marketing & communications manager for Europe
  4. Prinx Chengshan appoints Costache European sales director
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Prinx partners with United Soccer League

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The United Soccer League (USL) and the clubs it represents across the United States of America now have a tyre tie-in. The USL recently entered into a multi-year partnership with California-based Prinx Chengshan Tire North America (Prinx Tires), naming the company the league’s first Official Tire Partner.

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Prinx Europe signs Fortune distribution deal with Fagdekk, Point S

Prinx Europe’s Fortune brand is being distributed by Fagdekk, Point S’s Norwegian representative. The collaboration was launched at a gala dinner in Oslo last month. 225 guests from the industry met at the Clarion Congress and Hotel in Oslo on 6 February.

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Related news:

  1. Quality focus for Fortune
  2. TÜV SÜD presents Prinx Chengshan certificate for DR606
  3. Prinx car tyre brand makes European debut in Milan
  4. Prinx flagship car tyre brand launched in Milan
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Quality focus for Fortune

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The Fortune brand is a relative newcomer in the UK commercial vehicle tyre market, but behind the range is one of China’s largest and fastest-growing tyre makers. Prinx Chengshan produces the entire Fortune truck tyre line-up in a state-of-the-art facility in Chonburi, Thailand, and recently invited distribution partners from the UK and Europe to see the technology behind this Industry 4.0 plant for themselves. This visit also served as an opportunity to forge stronger business ties as well as to present the latest products within the Fortune portfolio.

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Related news:

  1. TÜV SÜD presents Prinx Chengshan certificate for DR606
  2. Prinx Chengshan: Profit down 24.7% despite higher revenue in 2021
  3. Further Prinx Chengshan tyres gain TÜV SÜD certification
  4. Prinx Chenghsan: 71% employee turnover in Thailand
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Further Prinx Chengshan tyres gain TÜV SÜD certification

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During a ceremony held in China on 6 March, TÜV SÜD Group acknowledged Prinx Chengshan with certification that will “serve as a milestone” to “accelerate” the tyre maker’s entry into the European market. The certification agency awarded Prinx Chengshan the VECTO-based (EU) 2017/2400 carbon dioxide emissions and fuel consumption certification for three commercial vehicle tyre models sold in Europe under the Fortune and Austone brand names – AR 603, TH 135 and TH 155.

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Related news:

  1. TÜV SÜD presents Prinx Chengshan certificate for DR606
  2. Prinx Chengshan outlines emission reduction goals
  3. Prinx Chengshan: Profit down 24.7% despite higher revenue in 2021
  4. Prinx Chengshan: Increased sales, lower profit in H1 2022
/by

Prinx evolves all-season offer with Quattura 4S+, introduces van tyres

When Prinx Chengshan officially debuted its flagship Prinx brand in Europe last year, the launch range included a product targeting the growing all-season segment – the Prinx Quattura 4S. Despite this tyre’s relatively recent introduction, the manufacturer will roll out a successor in 2024. Dr Piotr Zielak, sales director for Prinx in the CEE region, explains why a new generation tyre has arrived so soon.

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Related news:

  1. Prinx presents European line-up on new website
  2. Prinx addresses all-season demand with Quattura 4S
  3. Prinx car tyre brand makes European debut in Milan
  4. Avon Tyres unveils all-season van tyre
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Refreshed site highlights Prinx car tyre range

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Prinx is positioning itself as a sustainability focused car tyre brand and invites consumers to get to know the range better via a redesigned website. The prinxtire.eu site combined “modern design with numerous new features” for end consumers, dealers and the press.

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Related news:

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Prinx Chengshan debuts OTR mining tyre range

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In addition to manufacturing truck and passenger vehicle tyres – the former sold in the UK under the Fortune brand name and the latter as Fortune and Prinx tyres – Prinx Chengshan is staking its claim in the off-highway segment. So far, the company has restricted its activities in this area to China, where it has introduced OTR tyres for wide-body mining vehicles, smooth tyres for underground applications, and on-road mining crane tyres. It recently added to this portfolio with two further tyres for wide-body mining vehicles, the ET06 and ET07 in size 16.00R25.

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Related news:

  1. Prinx Chengshan outlines emission reduction goals
  2. Prinx Chengshan: Profit down 24.7% despite higher revenue in 2021
  3. Prinx Chengshan: Increased sales, lower profit in H1 2022
  4. Prinx Chengshan appoints new CFO
/by

Prinx Europe – growth to follow success in 2024

Prinx Europe says it is raising the bar after an “extremely successful 2023,” with “big plans” already in place for this year. The tyre maker intends to further grow both its European dealer network and local product range in 2024.

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Related news:

  1. Prinx Europe presenting Austone highlights at Solutrans
  2. Prinx Chengshan to launch “Prinx” brand in Europe by the end of 2017
  3. Prinx Chengshan outlines emission reduction goals
  4. ‘Significant increase’ in Prinx Chengshan sales
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North American debut for Prinx

Half a year after launching its flagship Prinx brand in Europe, Prinx Chengshan has debuted Prinx across the Atlantic. It recently brought a swag of products to show off at the SEMA show, including the Prinx Hi Country HT2 urban SUV tyre, R/T HR1 off-road tire, and HM1. The tyre maker is also promoting the Prinx brand in the North American market via a new website, prinxtireusa.com.

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Related news:

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  2. SEMA awarded federal grant to pursue export market growth
  3. Prinx truck tyres being distributed in the USA by TBC
  4. Point S to make announcement of ‘global proportions’ at SEMA
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‘Significant increase’ in Prinx Chengshan sales

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Prinx Chengshan

Prinx Chengshan announced its operating conditions in the first half of 2023. The tyre company said that its net profit in the first half of the year was between 285 million yuan (about £31 million; €36 million) and 333 million yuan (about £36 million; €42 million), an increase of about 80-110 per cent over the same period in 2022.

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Related news:

  1. Prinx Chengshan: Profit down 24.7% despite higher revenue in 2021
  2. Prinx Chengshan: Increased sales, lower profit in H1 2022
  3. Prinx Chengshan to launch “Prinx” brand in Europe by the end of 2017
  4. Prinx Chengshan outlines emission reduction goals
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Prinx flagship car tyre brand launched in Milan

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Prinx

Prinx Chengshan’s flagship tyre brand has entered the European market in style at a lavish event in Milan, Italy. Hosting tyre distributors and dealers from all around Europe the brand chose the European fashion capital as its launchpad to signify its bullish expectations for the new range, which arrives offering fitments for a comprehensive range of applications, premiumised technologies, and a European marketing strategy openly setting mid-range-plus targets from the off. During a day of driving workshops at Alfa Romeo’s historic La Pista circuit, Tyres & Accessories was able to trial two Prinx tyres fitted to Tesla Models 3 and Y, and Mercedes AMG A Class hatchback and SUV models: the Xnex Sport EV UHP tyre designed for electric vehicle compatibility, and the Quattura 4S all-season tyre. T&A also spoke to several representatives from the brand’s European team, including the manufacturer’s European CEO Thomas Wohlgemuth who is heading up the rollout of the brand around the continent, about its new products and aspiration to make its mark on the European tyre segment.

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Prinx Chenghsan: 71% employee turnover in Thailand

Prinx Chengshan’s 2022 Environmental, Social and Governance Report (ESG Report) tells us that the company employs 6,144 people, manufactures tyres at plants in China and Thailand, and sells these in three main regions – China, North America and Europe. Its key brands are Prinx, Chengshan, Austone and Fortune.

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Related news:

  1. Prinx Chengshan: Profit down 24.7% despite higher revenue in 2021
  2. Prinx Chengshan: Increased sales, lower profit in H1 2022
  3. Prinx Chengshan appoints new CFO
  4. Prinx Chengshan outlines emission reduction goals
/by

Prinx Chengshan outlines emission reduction goals

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The tyre industry has long been considered a high-energy consumption industry, and manufacturers based in China have therefore been profoundly impacted by their government’s carbon neutrality and carbon peaking policies. Prinx Chengshan comments that Shandong Province, where its factory in China is located, frequently issues guidance to aid qualitative development within the tyre industry.

Read more

Related news:

  1. Prinx Chengshan: Profit down 24.7% despite higher revenue in 2021
  2. Prinx Chengshan: Increased sales, lower profit in H1 2022
  3. Prinx Chengshan appoints new CFO
  4. Prinx Chengshan appoints marketing & communications manager for Europe
/by

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