A total of 394,378 Primewell brand passenger car tyres are being recalled in the USA due to their potential to develop cracks in the lower sidewall. Beginning 20 July, GITI Tire (USA) Ltd. is recalling the replacement market Primewell Valera Touring II in sizes 185/65R14 86H, 195/60R15 88H, 205/55R16 91H, 205/60R16 92V, 215/60R17 96H and 235/60R17 102T.
Giti Tire has appointed Brian McDermott and Daria Sala della Cuna as sales and marketing directors – Europe for passenger car and light truck tyres (PCR) and truck and bus tyres (TBR) respectively. Both directors will work closely with major clients and partners around Europe to increase sales and marketing activities, handle brand strategy, and channel development and product portfolio extensions for the Giti, GT Radial, Primewell and Runway brands, Giti states.
With an eye on increasing its OEM business, Giti Tire has announced two senior appointments at its R&D Centre Europe. Dr Claus Oberbeck has taken on the role of OE chief engineer at the facility in Hannover, Germany, while Martin Wells has become global account manager for German OEMs.
Giti Tire has made four appointments across its European R&D facilities, bringing the number of staff within its Hannover and Nuneaton (Mira) centres to 17. Giti stated that the appointments meet increasing demand for original equipment, product planning and field engineering projects.
Giti Tire has focused largely on the lucrative European SUV/crossover market in 2015 with size extensions and product launches across three brands to be joined by a new GT Radial tyre later in the month. At the same time, the manufacturer’s existing Adventuro M/T has helped one of the brand’s Leeds dealers to enjoy some grassroots motorsport success, demonstrating its mud terrain capabilities.
A new sales and marketing director has been appointed to look after Giti Tire’s passenger car and light truck activities in the ‘D-A-CH’ markets of Germany, Austria and Switzerland. As sales and marketing director – PCR, Tobias Stöckmann will work closely with long-term regional partner Reifen Gundlach and other distributors to significantly increase market share for the GT Radial brand, while identifying new sales strategies and customers for Primewell and Runway. Stöckmann and his team are also tasked with maintaining robust market intelligence programmes, further developing retail, promotional and media strategies, and they will also monitor and input into the company’s rolling five-year product development plan.
Giti Tire has appointed Richard Hutchins to the newly created position of senior product marketing manager – Europe for its Truck and Bus Division (TBR). The manufacturer said that Hutchins will be instrumental in new product developments and implementation of TBR tyres into OE and replacement markets. He will also contribute to product strategy, including technical, competitor, pricing and market analysis.
Few would disagree that the rapid growth of the 4×4/SUV tyre space represents a good retail opportunity. On the other hand, retailers are obliged to maintain an unprecedented breadth of stock to cope with the particular demands of this specialist sector, which can be quite a challenge. And it’s on this point that Stapleton’s believes […]
Stapleton’s says that availability, affordability, customer focus and safety remain at the top of the agenda in the passenger car tyre market, a philosophy that inspires its stable of exclusive brands, including Maxxis, Nexen, Matador, Primewell and Event. “It’s a matter of horses for courses really… and when the economic going’s tough as it has been for the last few years, our retailers tell us they need to offer hard-pressed drivers a choice of brands and products that covers all sizes, sectors and price points,” says Nigel O’Hara, Stapleton’s head of general wholesale. “If the retailer doesn’t have the right tyre for the customer at the right time and at the right price, chances are they’ll lose the sale. At the same time, neither we nor our retail partners are willing to sacrifice performance or safety just to stay competitive.”
As the SUV segment continues to reach new heights of popularity in Europe, Giti Tire has introduced its first ever Primewell brand 4×4 tyre, expanding its passenger car tyre portfolio. The Valera SUV is pitched as a “quality affordable tyre” for the European replacement market, which will expand over the next year after the sustained sharp increase in ownership of the vehicle type during 2014. The tyre is manufactured in 11 sizes from 17-20”, ranging from 215/60R17 to 275/40R20 and with speed ratings V, W and Y.
Giti Tire has promoted Ashleigh Warren to marketing manager UK – passenger car and light truck. The company stated that Warren has “excelled in the company’s truck and bus division,” since her appointment in May 2012. She will work closely with distributors on retail, product and media strategies across the manufacturer’s brands – GT Radial, Primewell and Runway – as the company aims to augment its independent dealer network and increase prominence of its expanding tyre portfolios.
Igino Schiavi has been appointed by Giti Tire as market analyst for Italy, with responsibility for passenger car and light truck (PCR) and truck and bus (TBR) positioning strategies. His main role will be to collect and analyse market data to benchmark the company’s GT Radial, Primewell and Runway tyre brands on both price and performance to ensure best product placement.
Giti Tire has appointed Angelo Giannangeli it new marketing director Europe for the PCR and light truck segment. In this role, Giannangeli will be responsible for marketing initiatives and e-commerce for GT Radial, Primewell and Runway brand passenger car and light commercial vehicle tyres in Europe; the company aims to achieve a PCR segment market share of between five and ten per cent in key markets.
Giti Tire has announced the appointment of former Bridgestone employee Fabio Pecci-Boriani to the newly created position of senior product marketing manager across its European operation. Pecci-Boriani has a brief to develop the manufacturer’s Passenger Car and Light Truck tyre portfolios throughout Europe. Formerly pricing manager at Volvo, Pecci-Boriani will report directly to Richard Lyons, […]
Giti Tire has promoted Matthew Mardle to its senior management team, taking up the newly created position of European supply chain manager. Mardle will be responsible for product life cycle management, forecasting and planning for GT Radial, Primewell and Runway tyres across passenger car, SUV and light truck (PCR) and commercial truck and bus (TBR) operations.
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