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Timetable set out for Point S rebranding in the US

Point S International recently announced the signing of an agreement with US tyre dealer network Tire Factory and plans to rebrand the 157 member network using the Point S corporate identity. Tire Factory CEO John Kreidel states that the rebranding of the more than 200 Tire Factory outlets begins early this month and will be gradually rolled out over a period of one and a half years. Kreidel also reassured Tire Factory customers that they’d “see more things staying the same than changing” at the newly-rebranded centres.

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Related news:

  1. Kreidel no longer Tire Factory CEO
  2. Point S to have 350 North American outlets by year’s end
  3. Point S begins new distribution centre partnership in USA
  4. Point S partner acquires Nokian’s Vianor US operation
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Point S extends its North American network

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Two developments have extended the Point S retail network’s presence in the North American market. Independent US tyre dealer network Tire Factory has joined Point S, while Canadian group Unimax – a member of Point S for the past two years – has elected to rebrand its network using the Point S corporate identity. Point S International operations manager Fabian Bouquet views both measures as a means of reaching the target of rolling out the Point S corporate identity in 600 retail points of sale throughout North America within four years.

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Related news:

  1. ‘Obligations not fulfilled’ – Point S Development gives its side of the Dutch break-up story
  2. Point S partner acquires Nokian’s Vianor US operation
  3. Point S enters American market
  4. Point S expands into Canada
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The Tire Cologne ‘confirms key players’ for 2018 opening

The Tire Cologne – the Koelnmesse organised rival exhibition to Messe Essen’s Reifen series, commencing in 2018 – has fired the starting pistol in its registration phase. The exhibition, which will take place in Cologne at the same time as Reifen 2018 in Essen (29 May to 1 June 2018), will feature important tyre and wheel business players from across the industry.

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Point S Austria selects Hankook as brand of choice

Hankook has been adopted as the brand of choice by Austria’s Point S network. This new partnership took effect 1 February 2015 and applies to the more than 60 Point S outlets throughout the country. Hankook tyres are now available in all centres belonging to a network said to command a 17 per cent share of the Austrian market.

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Point S enters Slovakian market

The Point S network is extending its European coverage to Slovakia following the establishment of Point S Slovakia s.r.o. The operation is a full subsidiary of Point S Hungary and employs dedicated local staff who will take care of the Point S network’s development and the management in Slovakia.

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Related news:

  1. ‘Obligations not fulfilled’ – Point S Development gives its side of the Dutch break-up story
  2. Point S split in the Netherlands – “No winners, just losers”
  3. Point S – From Private Brand to Leading Brand
  4. Portugal’s Mega Mundi joins point S
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Kerr’s tyres joins Point S

Point S Development and Point S UK are celebrating the addition of Kerr’s Tyres to their network. Based in Northern Ireland, Kerr’s tyres is the first tyre retailer from the country to join the network and becomes the 200th Point S UK outlet.

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  1. Point S focuses on consolidation following growth years
  2. 6 new retailers join Point S UK
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  4. Kerr’s Tyres & Auto creates 20 new jobs in £2.5 million investment
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6 new retailers join Point S UK

Huw Lewis, Angus Tyres Ltd, Lindleys Autocentre, Express Tyre Service, Discount Tyres and Tyrecare St Helens Ltd have all joined the Point S retail buying group in the UK. According to the company, the Point S UK membership, continues to grow despite fluctuations on the continent. The growth is said to demonstrates “the confidence that tyre professionals have in our industry expertise and will ensure that we strengthen our position as the leading tyre dealer network” the company said in an internal publication announcing the additions to its network.

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  1. Halfords Buys Nationwide Autocentres for £73.2 million
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‘Obligations not fulfilled’ – Point S Development gives its side of the Dutch break-up story

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In a statement released today, Point S Development has confirmed the March 2014 cancellation of the master franchise contract signed with shareholders in the Netherlands in 2010. A new Dutch headquarters, Point S Holland, has now been created. The statement arrives a day after Wim Reijmerink – managing director of the now defunct Point S Nederland operation – told Tyres & Accessories that a number of former partners were holding discussions to form their own tyre dealer cooperative.

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Related news:

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Point S split in the Netherlands – “No winners, just losers”

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For many years Point S Development has been coated in the glossy sheen of constant growth, but now a scratch has appeared in this growth story – and more than a dab of polish is needed to buff it out. The organisation’s Dutch operation is in acute danger of splitting in two as many local Point S partners consider the return on their master franchise fee too low, they see too little support coming from the company’s international headquarters and no real “European strategy”, and they wish to renegotiate their contracts. But the two shareholders in Point S Development – the national Point S organisations in France and Germany – appear uninterested in revising terms and conditions in the Netherlands, and therefore some Dutch partners are negotiating new franchise contracts elsewhere. Should Point S partners in other markets follow suit, we may see a process that results in no winners, rather only losers.

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If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
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  • Read Tyres & Accessories magazine online/in print

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Point S focuses on consolidation following growth years

Point S used the platform provided by the Reifen show in Essen to promote a new private brand tyre, a new Point S website and, of course, to meet with members and suppliers. Tyres & Accessories met with Fabien Bouquet, deputy managing director of Point S Development as well UK managing director John Cowderoy and network development manager Dean Dyoss to find out more.

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Related news:

  1. 6 new retailers join Point S UK
  2. Kerr’s tyres joins Point S
  3. Point S presenting consolidation strategy at Reifen
  4. ‘Obligations not fulfilled’ – Point S Development gives its side of the Dutch break-up story
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Point S launches new web site

Point S has unveiled a brand new web site (point-s.co.uk) which offers additional benefits to members and is designed to make it quicker and easier for motorists to book a tyre change online.

Developed in response to members’ feedback about the previous version, the new Point S website is designed to offer a simpler, more user-friendly layout. It will also harness the power of social media, with links to the Point S Twitter feed and Facebook page, ensuring that member businesses are promoted to the widest possible audience.

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  4. 6 new retailers join Point S UK
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Point S presenting consolidation strategy at Reifen

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While Point S used the 2012 Reifen show to announce the signing of partnership agreements in South Africa, Slovenia and Canada, at this year’s event the retail cooperatives will be reporting details of its consolidation strategy.

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Related news:

  1. Reifen debut for latest additions to point S private brand
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Reifen debut for latest additions to point S private brand

The point S retail network will be represented at Reifen 2014 by point S Development and the company’s German operation, point S Deutschland GmbH, which promises an “open and communicatively designed” exhibition stand. Gaining a prominent position on the stand (Hall 3.0, Stand 3B38) will be new products from the company’s own private brand, including the Summerstar Sport 3, which will enjoy its world premiere at Reifen, and the Summerstar 3. “With our strong Summerstar and Winterstar brands we have available an exclusive, profit-yielding product for our dealers,” commented Alfred Wolff, joint managing director of point S Deutschland GmbH.

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  1. Point S presenting consolidation strategy at Reifen
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  3. Point S partners Däckarna in Sweden
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Point S appoints second MD for German business

Alfred Wolff has been appointed a managing director of the point S operation in Germany. Effective immediately, the former head of purchasing is responsible for purchasing, sales and marketing and serves as managing director alongside Rolf Körbler, who had been sole managing director at point S Deutschland GmbH since December 2011. Körbler is responsible for controlling, IT, finance and investments.

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