Point S launches new Winterstar tyre
Point S has launched a new version of its private label winter tyre. The new product’s launch is part of the renewal program of the Point S branded tyre range. It follows the market introduction of the new Summerstar 3+ that took place early this year. To support this, a new European campaign has been introduced this year with the personified tyre characters: the SummerHero and the WinterHero.