Pirelli signs Russian retail MoU
According to a forecast published by IHS Global Insight in April, Russia’s premium car segment is expected to grow 5.2 per cent this year and 8.5 per cent in 2014. Pirelli focuses its strategy on this segment and therefore views Russia as a key market. Following the signing of a Memorandum of Understanding with Russian oil and gas company Rosneft, the Italian tyre maker will soon begin construction work on its first flagship ‘PZero Platinum’ tyre shop within the country.