Known for its style, speed and performance marketing values, Pirelli & C. S.p.A. is a multinational company based in Milan, Italy, listed on the Milan Stock Exchange since 1922, with a temporary privatization period by the consortium led by the Chinese state-owned enterprise ChemChina.
This year, German motoring organsiation the ADAC got together with its Austrian and Swiss counterparts, the ÖAMTC and TCS, to produce its winter tyre test. Two sizes – 185/60 R15 T and 225/45 R17 H – were tested, and in both size categories Continental and Michelin received a “good” recommendation with their ContiWinterContact TS 850 and Alpin A4. Four products were rated “inadequate” by the testers.
A new management role, that of ‘general manager operations’, has been created at Pirelli, and Gregorio Borgo has been appointed the first incumbent. Borgo, currently head of Pirelli’s Asia-Pacific region, will report directly to company chairman and chief executive officer Marco Tronchetti Provera in his new position.
In the September issue of German publication Auto Motor und Sport (20/2013), eight brands of winter tyre were put through their paces. Seven types of size 225/50 R17 V tyre and a set of Michelin 225/50 R17 H tyres were fitted to a BMW 330d for the test and subject to handling and braking tests in snow, wet and dry conditions, along with condition-specific tests such as aquaplaning, traction, comfort, rolling noise and rolling resistance. Here is what Auto Motor und Sport found out:
Pirelli may be Italian, but its world-famous calendar began life here in the UK, the baby of the company’s British marketing team, which was given the task of producing a calendar for Pirelli’s most valued clients and associates. This year, the British-born ‘Cal’ celebrates its half-century, and Tyres & Accessories spoke with Pirelli Calendar project coordinator Julie Naylor about the origins of the Cal’s success, how it has developed over the course of five decades and what meaning it maintains in Pirelli’s marketing mix alongside the Italian firm’s Formula One involvement.
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Pirelli’s tyre supply contract for the GP2 and GP3 series has been renewed. The Italian firm has supplied the GP3 series since its inception in 2010 and took on GP2 supply the following year. Comments made by the organiser upon announcing this multi-year renewal for the two Formula One feeder categories – that his philosophy has always been to use the same tyre supplier as F1 – also indicates an official deal for the top-level championship may be imminent.
German-based Pirelli company Pneumobil GmbH has established its first flagship ‘Driver’ centre. The Driver store in Frankfurt opened its doors on Friday 13 September, and this will hopefully prove a lucky date for the new premium concept. Pirelli intends to expand the Driver network, however it has not outlined its future rollout plans or indicated whether the Driver centre concept will be extended to other markets.
Pirelli has announced its tyre compound nominations for the forthcoming grands prix in Korea, Japan and India. The P Zero White medium tyre is present for all three events – it seems likely that Monaco will remain the only grand prix of 2013 at which it was not amongst Pirelli’s allocation. Each of the other three compounds will feature once, with the two hardest compounds deployed for the seventh time this season at Japan’s Suzuka.
Arron Newby has become the youngest ever Intenational Rally Isle of Man winner after winning in the event’s 50th anniversary year. Newby is supported by Pirelli, and the 18 year old took his TEG Subaru Impreza with Manx co-driver Rob Fagg to victory on the Italian tyre manufacturer’s RX and RE asphalt tyres. Pirelli UK Motorsport operations manager Matthew Corby said: “The Manx is one of the most prestigious events in British rallying with the likes of Colin McRae and Roger Clark having won this rally in the past.”
Pirelli is taking its softest specification P Zero Formula One tyre to Singapore’s street circuit, but in a slight change of tack from 2012 the Italian tyre supplier has opted to take the P Zero White medium compound tyre as the second option. Motorsport director Paul Hembery said the decision was based on the evolving conditions particular to this, the only race to be run at night under street lamps on F1’s calendar, as well as the circuit’s stop-start nature and the fact that it is one of the year’s longest races, leading to heavier fuel loads.
Pneumobil, the retail operation run by Pirelli in Germany, has acquired Bavarian tyre retailer Reifen-Wagner I.S. Auto-Service GmbH & Co. KG. The purchase of this chain adds 15 new outlets to the 70-strong Pneumobil network; the deal will take affect on 1 October.
Pirelli has been nominated the world leader in the ATX Auto Components sector of the Dow Jones Sustainability World and Dow Jones Sustainability Europe indices, with a score of 85 points compared with a sector average of 51 points. It is the seventh consecutive year that Pirelli has topped the tyre sector in this respect.
Sebastian Vettel won a 32nd career victory at the Italian Grand Prix in uncomplicated fashion, using only two sets of Pirelli’s tyres in the exclusive supplier’s home race. Fernando Alonso, with whom Vettel shares that career wins total, also used a one-stop strategy in his Ferrari to get second place, having started from fifth on the grid, meaning that he limited Vettel’s championship lead to 53 points – likely too much to make up already.
The Miss Yokohama beauty pageant has a long tradition in the Swiss automotive industry and 2013 marks the 12th year of the contest. The winner not only spends a year as brand ambassador for the tyre brand, attending various functions and trade shows, but also wins a car and other prizes, such as a photoshoot.
Michelin’s confirmed interest in the Formula One tyre supply deal may have caused a stir, but it appears the French brand’s approach remains limited to detailing its desire for regulation changes to governing body, the FIA. F1 boss Bernie Ecclestone has confirmed that the sport’s teams currently have a deal with Pirelli, and Lotus team principal Eric Boullier has suggested that fewer changes at this stage would be welcome, considering the regulation changes already due to take place this winter.
Formula One chief Bernie Ecclestone has dismissed whispers that Michelin is readying a move to supply the series in 2014. While it seems that the French manufacturer has confirmed some level of contact with the FIA – thought to be about changes it would require to the series’ regulations to supply its tyres – Ecclestone said this was irrelevant, since Pirelli has a contract with F1’s teams (FOM). He also restated his opposition to competition between tyre manufacturers.
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