Volkswagen: Corporate Supplier Awards
Volkswagen has chosen 63 of its 10,000 suppliers to receive the ‘Corporate Supplier Award – The Leading Edge’. Among these are Contiental Teves (Automotive Systems) and Pirelli (Tyres).
Known for its style, speed and performance marketing values, Pirelli & C. S.p.A. is a multinational company based in Milan, Italy, listed on the Milan Stock Exchange since 1922, with a temporary privatization period by the consortium led by the Chinese state-owned enterprise ChemChina.
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Pirelli Reifenwerke: A Denial Denied
Product NewsIn its August issue NEUE REIFENZEITUNG reported that Pirelli had fallen behind with its plans for Germany, in parts by 20 p.c., and that the attraction of the Pirelli brand was on the wane, with price erosion as the consequence. Dr. Wentz, the Pirelli Reifenwerke boss, it was said, had to postpone his intended retirement, because G. Sala, his successor-designate, was unable to take up his post for health reasons. We also mentioned the possible return to Höchst of Dr. P. Masera as Pirelli Reifenwerke boss. Pirelli declared that Dr. Wentz would stay in office for several more years, and that there was no question of the Pirelli brand becoming less popular, rather the contrary. Results were good, we were told, Pirelli was doing very well in Germany and no redundancies were planned. One month later the head of the group, Tronchetti Provera, announced 2,800 job cuts for this year, 800 of them on the tyre side. In this context Milan made special mention of the significant price reduction in the winter tyre segment and in super-high-performance tyres, especially in the German market. In the meantime Dr. Masera has taken over as Chairman of the management. Dr. Wentz will leave Pirelli Reifenwerke by the end of the year but retain his seat on the board of Pirelli Deutschland AG and is also in line for a seat on the supervisory board.
Rumours about Continental/Pirelli Joint Venture Nothing but Red Herrings?
Product NewsAlthough a joint venture between Continental and Pirelli could make sense in the tyre sector, observers do not believe it. The Italians, in any case, deny it vehemently. While the German group is still recovering from the enormous effort of the Teves acquisition, the Italians are about to concentrate more on entering the real estate business. An extremely nervous reaction came from Pirelli Reifenwerke managers, who do not like such talk in the market, especially since they have enough to do looking after themselves. Sales boss Röske speaks in eloquent terms of the lustre of the Pirelli tyre brand that makes his team’s “eyes shine”. The brand, he says, is stronger than “our customers sometimes want to give us credit for”. In Röske’s opinion Continental may perhaps have tried to throw dust in people’s eyes to divert attention from a potential takeover by Bridgestone. This magazine rather thinks that Conti boss Kessel wants to avert the public gaze from talks with the telephone group Mannesmann, which is possibly ready to part with its automotive division.
News from Pneumobil
Product NewsOskar Füthen (62), Managing Director of Pneumobil GmbH for almost 20 years, left the Pirelli distribution chain on 30th September 1999. Ralf Brockmann was appointed as the new Managing Director. And what is more, The distribution chain will no longer report to Pirelli Reifenwerke but to the Milan head office, which has taken over responsibility as per 1st October 1999, particularly for the strategic line in connection with the negotiation of terms and conditions.
MIRS – Revolutionary Tyre Manufacturing Method?
Company News, News, Product NewsPirelli has released first details of a new manufacturing system, called MIRS (Modular Integrated Robotised System). The company is investing 250 million Euros over the next five years. A MIRS plant that can produce one million tyres a year would employ 104 people in five shifts, would occupy 3,500 sq. m. and the investment cost (excluding the building itself) would be around 45 million Euros. According to Pirelli, MIRS reduces the steps of the tyre building process from the previous 14 to only three. Instead of passing the tyres “from hand to hand” in the production process, the MIRS work is done by robots. Tyre type and size are fed into the computer at the beginning of production, the rest is done by the computer alone, without human interference. MIRS is therefore a kind of mini-factory with an extremely high degree of flexibility. The factory can be built anywhere where there is a market. The technology, which Pirelli does not disclose and is not prepared to share with a competitor, not even under licence, was developed by Pirelli’s research and development department in co-operation with Italian universities and the Ministry of Research and Science. A pilot plant will start work in the Bicocca factory near Milan at the end of June 2000. The Italiens claim a manufacturing cost reduction of 25 p.c. for the MIRS method compared with the traditional way, and Pirelli boss Tronchetti Provera plans to manufacture three million tyres by the new method by the year 2003, or 15 p.c. of its high and ultra-high performance tyres. If all goes to plan, it will be possible to produce five million “MIRS tyres” within five years.
