Known for its style, speed and performance marketing values, Pirelli & C. S.p.A. is a multinational company based in Milan, Italy, listed on the Milan Stock Exchange since 1922, with a temporary privatization period by the consortium led by the Chinese state-owned enterprise ChemChina.
The turnover of the motorcycle tyre division of Pirelli Germany (brands: Metzeler & Pirelli) in 1999 amounted to 94.9 million Euro; 1.4 p.c. more than the previous year. In motorcycle tyre terms, Pirelli is the market leader in Germany, Italy and Europe as a whole.
With the teams Burns/Reid and Kankkunen/Repo on Subaru Impreza as well as Auriol/Giraudet on Seat Córdoba Pirelli supplied those with its PZero tyres who won the first three prizes of the “Safari-Rallye”.
The Chief Executive Officer of Pirelli, Mario Tronchetti Provera, considers the PAX-agreement between the two tire giants positively. Pirelli is already a developing partner, together with Michelin, regarding PAX and Run Flat Technologies in general. Tronchetti said that Goodyear’s involvement will further accelerate the development and the promotion of PAX.
Cooper-Avon has announced that it will be making 80 staff employees redundant in Europe. Locations affected are the Melksham (UK) HQ and offices in Switzerland, France and Germany. The cuts are blamed on the high level of the Pound and large numbers of imported tyres from the Far East and have been made, says Cooper-Avon, to reduce costs and increase job security for the remaining 900+ employees.
Munich’s “Intermot” has become the main fair for motorbikes, the supplying industry and for dealers involved in motorbike tyres. Although the German market for motorcycles declined by 7 % (Europe: + 7 %) in the first half of this year, once again, “more than 150,000” visitors from 84 countries (1998: 150,368 from 80 countries) came to visit the New Munich Trade Fair Centre from 13 to 17 September to find out about the products and services of 1,033 exhibitors and 56 additionally represented companies from 35 countries (1998: 836 exhibitors from 33 countries). As in the premiere event in 1998, the proportion of trade visitors was approximately 35 %, with more than a fifth of their number coming from abroad. The largest contingents of trade visitors from abroad came from within the European Union (67 %) and the rest of Europe. Visitors’ interest encompassed all areas of the fair, with the top favourites being motorised vehicles (72 %), parts and accessories for motorised two-wheelers (47 %) and clothing and rider equipment. Therefore many companies from the tyre business were among the exhibitors in Munich: Cooper-Avon, Continental, Dunlop, Metzeler/Pirelli and Michelin showed their latest products and the tyre trade was present too. And there were a lot of new tyres to discover. For example a winter tyre for scooters, or Continental’s move into the radial segment, seven new tyres from Michelin and many more premieres for the upcoming motorbike season 2001. NEUE REIFENZEITUNG reviews all the news from the show in its October issue.
Six of the largest tyre manufacturers have announced their intention to develop a global e-business purchasing company. Rubbernetwork.com is an independent company which will host a global exchange, including Conti, Cooper, Goodyear, Michelin, Pirelli and Sumitomo Rubber. Confidentiality is assured and the exchange will be open to all manufacturers and suppliers. It will be operating by the year end. ‘Significant’ savings and efficiencies in purchasing are predicted.
Edouard Michelin, CEO of the French tyre giant, can see opportunities for technical alliances with competitors, a French magazine reports. As an example, he cites the new tyre and wheel system ‘Pax’, which will be presented jointly by Michelin and Pirelli in Geneva.
Tyre giants Michelin and Goodyear are to work together in the future on their run-flat systems PAX and EMT. A joint venture company has been formed, based in the Netherlands.
New Internet linked initiatives and on-line transfer of all Pirelli company processes were announced today by the company’s board of directors. The e-Pirelli project to has been assigned an investment of 2 billion lire for the period 2000-2002.
Popular German car magazine auto motor und sport tested ten M+S tyre brands size 195/65 R 15 on a BMW 323i. The test winners were Goodyear’s Ultra Grip 6 (“best tyre”) and Uniroyal’s MS Plus 55. These were followed by Dunlop’s SP Winter Sport M3, Continental’s WinterContact TS 790, Pirelli’s Winter 210 Snow Sport, Michelin’s Pilot Alpin, and Nokian’s Hakkapeliitta NRW. Those tyres which achieved only limited recommendation were Toyo’s Snowprox S 940 and Firestone’s FW 930, while last place in the test went to Yokohama’s Winter F 310 Plus.
From the 1st January, Dr Paolo Masera (58) took over the responsibilities from his predecessor Dr. Wentz, who is the same age. A few years ago, Dr. Masera was Managing Director of Pirelli UK.
Bridgestone is to join Goodyear, Continental, Michelin, Cooper, Pirelli, Yokohama and others in raising tyre prices in the USA to compensate for raw material price increases. Effective June 1st, Bridgestone tyre prices will rise 4%. Historically, Bridgestone has taken advantage of other manufacturers’ price increases in order to gain market share, so this latest announcement seems to indicate that this time the price rises will stick.
Edouard Michelin, CEO of the French tyre giant, can see opportunities for technical alliances with competitors, a French magazine reports. As an example, he cites the new tyre and wheel system ‘Pax’, which will be presented jointly by Michelin and Pirelli in Geneva.
In an interview with the German publication Frankfurter Allgemeine Zeitung, Conti boss Kessel said that Pirelli would be an ideal partner for the tyre business, as this would produce significant synergies. To date, there has been no contact with the Italians over this matter.n According to Kessel, Continental need not fear any possible hostile takeover attempt because the car manufacturers would be very interested in maintaining competent and independent suppliers. In addition, the company could rely on strong backing from its individual important shareholders, such as Deutsche Bank, Dresdner Bank and Allianz insurance company, which together hold 16%. Kessel did not mention the fact that, in light of the low stock price, analysts had changed their minds last week and that most, if not all, of them do not regard Continental shares as a “buy” any longer. Hard times for Continental!
Sandra Farmand has won the Snowboard World Cup. Farmand is the promotional star for the “Pirelli Winter Snowsport” winter tyre.
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