Known for its style, speed and performance marketing values, Pirelli & C. S.p.A. is a multinational company based in Milan, Italy, listed on the Milan Stock Exchange since 1922, with a temporary privatization period by the consortium led by the Chinese state-owned enterprise ChemChina.
In the US, Pirelli has received the top safety award from the Rubber Manufacturers Association for the fourth year in a row, for achieving significant improvements in worker health and safety over the past year. The Safety and Health Improvement Program (SHIP) award was presented to Pirelli at the RMA’s annual meeting.
Pirelli’s reputation as a supplier of high performance tyres for some of the world’s most glamorous cars was enhanced by a number of prestigious fitments at the 76th Geneva International Motor Show.
Gaetano Mannino, president of Pirelli Tire North America (PTNA), was one of the participants in a panel discussion on “Views from Italian and US Business Leaders” at Emory University earlier this week. Also on the panel was Ted Turner, CNN Founder and philanthropist, David Abney, president of UPS International, and Giancarlo Fantappie, president and CEO of Ansaldobreda, Inc.
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Fate SAICI is something of an anomaly in South America. While the tyre markets in every other country in South America are led by the regional wings of multinational corporations, Fate is Argentina’s largest tyre producer ahead of Bridgestone Firestone Argentina and Pirelli Neumaticos. Tyres & Accessories asked Fate’s Walter Hack what it is that sets the company apart and learnt of some developments within the company’s product portfolio.
The Al-Dobowi Group has announced plans to participate in the 11th International Automotive Aftermarket ‘AAME 2006’ scheduled to be held from 20 – 22 March 2006 at the Dubai World Trade Centre, Dubai, UAE. The Middle East’s Automotive Industry is estimated to be worth around 18 billion dirhams (£2.8 billion, 4.1 billion euros).
Blackcircles has formed a new partnership with Europe’s most popular motorbike site, biketrader.co.uk. The new deal will see Bike Trader launch its own online tyre shop powered by the Blackcircles retail engine. Through the new shop bike owners will have access to a range of over 10,000 tyres, including Pirelli, Bridgestone and Metzeler, at some of the lowest prices in Europe.
Michelin is claiming its products last longer than tyres made by any other manufacturer. Following a rigorous testing regime by Germany’s TUV, the French manufacturer is claiming that its Primacy HP tyre gives at least 25 per cent longer tread life than any other competitor, while its “Green” tyre runs for 54 per cent longer than the worst competitor. In addition Michelin claims the Primacy HP brakes as well in the wet after 10,000 kilometres as when brand new.
(Akron/Tire Review) Italian banks Mediobanca and Banca Intesa will likely be chosen to lead the initial public offering (IPO) of Pirelli’s tyre unit, according to a Reuters report, though an official decision has not yet been made. Goldman Sachs will advise on the deal, the report stated. Sources also suggested that the Pirelli tyre unit could be listed by this summer.
Managers at Pirelli’s Carlisle facility have reportedly told unions that they want to keep workers’ annual pay increase below the rate of inflation. Pirelli’s Wolfgang Meier, who replaces previous UK industrial director John Nixon, is said to have argued that workers must accept lower pay rises to keep the site competitive. He also suggested that some manufacturing functions would have to be outsourced. However, Pirelli representatives downplayed The News & Star coverage, saying that Meier’s comments were taken out of context.
The new Dunlop Sportmax Qualifier scored a decisive victory in its first major international comparative tyre test, being declared as “awesome” by top test riders. The test, carried out by US magazine, Sport Rider, compared the top road tyres on the market in a gruelling assessment of traction, braking, steering response and general handling qualities.
(Akron/Tire Review) The board of directors of Pirelli SpA has said it will consider launching an IPO for its global tyre division, though the Italian tyre and telecommunications company said it would hold a majority share in the spin-off.
Pirelli achieved extremely positive results overall in the Lisbon-Dakar, the first of the year’s rally-raids. The optimum fourth place of the private Tatra entered by the Petrobras team and driven by the talented Brazilian specialist De Azevedo, showed once more the strong qualities of the Pirelli Truck tyres, built in Izmit, Turkey.
As well as scoring an optimum overall placing, the fast Brazilian driver also became the top placed private entrant, confirming his notable ability and the high calibre of his team. The retail standard Pirelli PS22 tyres demonstrated their decidedly robust qualities and were able to deliver exceptional torque, even in the most difficult conditions and situations. The tyres’ achievement of three second and two third places on different Dakar stages also confirms the exceptional speed capability of these tyres by Pirelli Truck.
(Akron/Tire Review) Multiple news reports say that Pirelli SpA is looking to spin off its tyre unit as a separate entity, and launch an initial public offering of stock. Forbes.com reported today that Goldman Sachs will likely be appointed to handle the IPO. News speculation in Milan says the Italian tire and telecommunications giant planned to separate its global tyre operations into a stand-alone company. Pirelli has not commented on those reports, though.
Pirellifilm is a unique new communication tool that intends to launch high quality short films through several media channels. The films will centre on stage and screen stars’ interpretations of the famous Pirelli claim – “Power is nothing without control” – in a different way each year. This extraordinary project, which has been in the planning for several years, is intended to support the Pirelli image and positioning and to maintain brand leadership.
Pirelli has chosen the Web as the main channel for these films. The Internet, with its endless possibilities, has evolved to become an entertainment channel and, in this case, also a movie theatre. As the long-term experience of the Calendar has shown, Pirelli has always been able to attract up-and-coming talents, to communicate in a more effective and original way, and to go beyond traditional advertising channels.
Finland’s Marcus Gronholm dominated the 2006 Swedish rally by winning the first five of the day’s seven special stages. His nearest rival, four-times World champion Sebastien Loeb, won the remaining two to reduce Gronholm’s lead to 25.1sec. Gronholm, who drives for Ford, said after Loeb won stage six: “That was about as fast as I could go – the tyres were finished at the end – but I am enjoying this fight.”
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