Pirelli Archives - Page 161 of 212 - Tyrepress

Known for its style, speed and performance marketing values, Pirelli & C. S.p.A. is a multinational company based in Milan, Italy, listed on the Milan Stock Exchange since 1922, with a temporary privatization period by the consortium led by the Chinese state-owned enterprise ChemChina.

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Michelin is Leading Online Tyre Brand in 2008

Online Brand Equity

Michelin is once again the leading tyre brand on the internet, according to research conducted by online analysts Envisional. The unique online brand ranking exercise, which has been published exclusively in association with Tyres & Accessories since 2005, also found that Pirelli was the biggest faller and that the gap between premium and following brands is widening.

The Michelin brand retains the top spot from the 2007 report and has performed strongly online since the first tyre branding analysis in 2005 when it came third. The 2008 report shows the French manufacturer’s strongly positive ‘sentiment’ score kept it right out in front this year, though Dunlop (climbing from third to second) and the strongly improving Goodyear (up from sixth to third) also turned in good performances. Bridgestone will not be so happy, having lost ground a little and dropped down the sentiment rankings from second to fourth place.

13th October 2008/by Tyrepress Editors

Pirelli’s Scorpion Range Rated Highly in Consumer Survey

The Pirelli Scorpion Ice & Snow and ATR tyres have been ranked first in their respective categories by customers of US e-tailer TireRack.com. In addition, the latter was voted the highest performer among all-terrain tyres by a leading consumer magazine in their November 2008 issue.

The Scorpion ATR scored highly with consumers thanks to its “impressive handling dynamics in wet and dry conditions, cornering stability, noise and comfort, snow traction and its resistance to hydroplaning.” The tyre features a very aggressive symmetrical all-terrain tread, designed to optimise comfort and wear while keeping its all-terrain traction characteristics. The ATR’s special tread compound provides enhanced noise reduction, wear uniformity and aquaplaning resistance. The tyre is available in 15-24″ fitments, either as original equipment or replacement.

10th October 2008/by Tyrepress Editors

Pirelli US CEO to Deliver Keynote Address

Pirelli’s US chairman and CEO Hugh Pace is to deliver the keynote address at the ACS Rubber Expo in Louisville, opening the American Chemical Society’s (ACS) Rubber Division “Rubber Mini Expo and 174th Technical Meeting” on Tuesday, 14 October, 2008. The address, entitled “The Tire Industry: Globalization and Regulatory Harmonization”, will focus on how new technologies and the expansion of commerce have led to global markets and how regulatory standards have impacted those markets.

The Mini Expo will be held at the Kentucky International Convention Center from 14-16 October, and will feature 168 exhibitors along with an array of international industry-leading companies. During the Expo, devoted exclusively to rubber and its related products, ninety technical papers will be presented. Approximately 2000 attendees from around the world will take part in the event.

10th October 2008/by Tyrepress Editors

Pirelli P4 Four Season Gets Top Marks

Pirelli’s P4 Four Season tyre received the top rating in Tire Rack’s online consumer survey of standard touring all-season tyres.

Tire Rack customers were asked their opinions of tyres across 12 categories, including hydroplaning resistance, wet traction, cornering stability, dry traction, noise/comfort, steering response and other parameters such as light or heavy snow traction, ice traction and whether or not the customer would consider purchasing the tyres again.

Pirelli said its P4 Four Season rated highest in 10 of the 12 categories. Some 28 tyre models were considered in the opinion survey. (Tire Review/Akron)

8th October 2008/by Tyrepress Editors

Pirelli’s Gori Re-Elected as ETRMA President

Pirelli Tyre chief executive, Dr Francesco Gori, was today re-elected as European Tyre & Rubber Manufacturers’ Association (ETRMA) president. The ETRMA board’s decision to re-elect Dr Gori means he will server a further three-year term from 2009 to 2011. Patrick Lepercq (Michelin) was elected as vice-president for the same period.

Dr Francesco Gori became CEO and managing director of Pirelli Tyre in 2006. He joined the group in 1978 and became general manager of the Tyre Sector in 2001. Patrick Lepercq joined Michelin in 1980. Since 2002, he has been corporate vice-president Public Affairs.

7th October 2008/by Tyrepress Editors

General, Pirelli, Michelin Top LT/SUV Tests

Consumer Reports tapped the General Grabber HTS and Pirelli Scorpion ATR as highest rated all-season and all-terrain light truck/SUV tires in its latest tyre tests. In addition, the Michelin Latitude X-Ice received the top rating among the four winter tyres CR tested. The new test results will be published in the magazine’s November issue.

CR tested 34 all-season and all-terrain light truck/SUV radials, all in size P265/70R17, considering all-season performance, tread life, fuel economy, braking, wet/dry traction, handling, and price, among other attributes. The General Grabber HTS earned the top spot among all-season tyres and the Pirelli Scorpion ATR rated highest among all-terrain tires. Tests were performed on a 2007 Chevrolet Silverado pickup and a 2007 Chevrolet Suburban, CR said.

“Most of the all-season tyres CR tested performed very well in braking, handling, and hydroplaning resistance,” the magazine said. “The tyres produced a wide range of tread life and rolling-resistance ratings. But the fact that a number of all-season models with very good tread-life ratings ranked near the bottom in overall performance, shows that it’s necessary to look at the big picture when choosing tyres.” (Tire Review/Akron)

7th October 2008/by Tyrepress Editors

Pirelli Star Driver Entrants Announced

The FIA has published a list of 18 young drivers from Europe and Central and South America who will take part in the Pirelli Star Driver competition in Freistadt, Austria. The two winners will each receive a drive on six rounds of the 2009 WRC.

The competitors have all been chosen locally by their respective national sporting authorities (ASNs), who have put them forward for the competition in Freistadt that will take place from October 23-25. This contest will select two people to receive a fully-paid drive on six rounds of the World Rally Championship next year.

6th October 2008/by Tyrepress Editors

Pirelli-Shod Citroens Achieve One-Two in WRC Spanish Round

The Citroen C4 of Sebastien Loeb and Dani Sordo have finished first and second respectively in the 44th Catalunya Rally in Spain. The Citroens took command from the start, beating Hirvonen-Lehtinen and Duval-Pivato’s factory Ford Focus in third. In the Junior WRC (JWRC), the Citroen C2 of Martin Prokop claimed the spoils, from the Renault Clio R3 of Alessandro Bettega.

Just as was the case at the Rallye Deutschland in mid-August and on these same roads in Spain one year ago, Citroen claimed the top positions thanks to their C4 WRC crews of Loeb-Elena and Sordo-Marti. The result reinforces Loeb’s lead of the drivers’ World Championship and Citroen’s advantage in the constructors’ standings.

6th October 2008/by Tyrepress Editors

MIRS Upgrade to Expand Pirelli NA Capacity by 20%

Pirelli has announced a US$15 million investment that will increase manufacturing capacity by 20 per cent at its Pirelli Tire North America MIRS (Modular Integrated Robotized System) factory in Rome, Georgia. The announcement was made at Pirelli’s world headquarters in Milan during Georgia Governor Sonny Perdue’s economic development mission to Europe.

3rd October 2008/by Tyrepress Editors

Atlas Tyre Breaks the Million Pound Barrier

Atlas Tyre Service Cardiff has recently upgraded its central Cardiff premises after its year-to-date turnover exceeded £1 million for the first time. The intention is to present a modern image for existing customers and attract new business with the upgrade. Based in the heart of Cardiff, the company stocks a full range of car tyres from leading manufacturers including Toyo, Pirelli, Continental, Dunlop, Michelin, Kumho and Falken. In addition Atlas Tyre Service offers a wholesale delivery service to the greater Cardiff area, with van deliveries throughout the day.

3rd October 2008/by Tyrepress Editors

Pirelli Announces Further Investment in Romania

Pirelli’s sees its new industrial centre in Romania’s automotive sector as strategic for the company’s future growth in the emerging East European markets. The company’s position in Romania is now set to grow further in coming years following the announcement of new investments to the value of 250 million euros. The chairman of Pirelli & C. SpA, Marco Tronchetti Provera, made the announcement to Romanian Prime Minister, Calin Popescu Tariceanu, during a meeting held in Bucharest on September 29, at which the Group’s activities in the country were discussed.

30th September 2008/by Tyrepress Editors

eTyres Seeking New Franchisees

At the time of going to press, the US government failed to back President Bush’s $700 billion bailout plan and banks seemed to be dropping like flies. With the UK economy inevitably affected by the knock-on effect of the credit crunch starting your own virtual business may seem like scary thing to do. However, if you did want to start up an online mobile tyre franchise, etyres reports that it has the consumer hook of charging up to 40 per cent less than the leading tyre depots.

However, some areas of the country are not yet covered so etyres is looking to expand its franchise. “Everyone wants to save money on essential purchases like car tyres,” says Tony Bowman, managing director of etyres, adding: ” Even though we have over 70 franchisees across the country we still have some key areas available and are looking to fill these. Priority locations include Manchester, South East London, Southampton and Liverpool.”

30th September 2008/by Tyrepress Editors

Pirelli Tyres “a real step up” for Endurance Series

Saturday 20 September saw the conclusion of this year’s Grand-Am Rolex Sports Car Series at the Miller Motorsports Park in Utah; a finale that also witnessed the curtain drop on Pirelli’s first-year performance as tyre supplier for the series. The performance – according to participants – has been ovation-worthy.

The winning team – the No. 6 Michael Shank Racing Ford Riley driven by Raphael Matos, John Pew and Ian James – was particularly won over by the P Zero. James commented, “This year when we got the Pirelli it was a real step up in the competition. The consistency has been great and I think you have seen that in the racing. The racing has been great; the Pirellis always give the driver a good stint. The tyres have really added to the series.”

23rd September 2008/by Tyrepress Editors

Williams Named Pirelli Star Driver

Jon Williams has been plucked by Pirelli to fill the first of the Italian manufacturer’s five Star Drivers to compete in the World Rally Championship. Pirelli introduced the scheme to promote new talent in the 2009 FIA-accredited series.

25-year old Williams has competed in the African Rally Championship in a Volkswagen Polo S2000 this year: “This is the fulfilment of a dream and a magnificent opportunity for me to show what I can achieve at World Rally Championship level.” He will drive in Portugal, Italy, Greece, Finland, Spain and Great Britain.

16th September 2008/by Tyrepress Editors

Nokian Stock Plunges

Shares in the world’s most profitable publicly traded tyre manufacturer (according to Bloomberg), Nokian Renkaat Oyj, have experienced a sharp decline alongside most Russian stocks following the descent of the ruble in recent days. The company currently enjoys a 30 per cent share of Russia’s premium replacement market, though overtures from Bridgestone and Pirelli – who have earmarked 250 million euros for a joint venture in the country with Russian Technologies – sound out a threat to the stability of that figure.

Mika Leskinen, a fund manager at Pohjola Asset Management of Helsinki stated that “competition is set to intensify” and that reasons for the stock’s fall included a massive 37 per cent rise throughout May and the recent Russian military intervention in Georgia. He suggests that analysts recommending the stock and raising earnings estimates had been a little “too optimistic”. Bloomberg’s straw pole of 15 banks however suggests that analysts are still happy to get behind the stock, with only London-based Merrill Lynch analysts suggesting their sale.

12th September 2008/by Tyrepress Editors