Pirelli Archives - Page 154 of 212 - Tyrepress

Known for its style, speed and performance marketing values, Pirelli & C. S.p.A. is a multinational company based in Milan, Italy, listed on the Milan Stock Exchange since 1922, with a temporary privatization period by the consortium led by the Chinese state-owned enterprise ChemChina.

Tag Archive for: Pirelli

March Sales Give Pirelli a Glimmer of Hope

Upon reporting its first quarter 2009 financials, Pirelli commented that its tyre division experienced “signs of recovery” in March; these indications of better times came in the form of a slowdown in sales decline in some countries and positive growth rates in others. Various government incentives to boost new car sales partly contributed to this reversal of fortune following OE business contraction in the first two months of the year, Pirelli comments.

22nd April 2009/by Tyrepress Editors

Pirelli Top Rated in Tire Rack Surveys

Pirelli Tire North America reports landing the top spot in three out of four online consumer surveys performed in April. Tire Rack, one of the largest tyre dealers in the US, rated Pirelli’s Scorpion Ice & Snow, the 210 Sottozero, and Winter Carving tyres number one following an opt-in survey it conducted.

Consumers and customers of the online retailer are asked to contribute their opinions to a tyre survey that addresses twelve separate areas, including hydroplaning resistance, wet traction, cornering stability, dry traction, noise/comfort, steering response and other parameters such as light or heavy snow traction, ice traction and whether or not the customer would consider purchasing the tires again if given the opportunity. The survey data was tabulated from the responses of customers and website visitors, with performance traits rated on a scale from “0” to “10”, with “10” considered superior.

20th April 2009/by Tyrepress Editors

Carlisle Hosting Pirelli International Rally

The city of Carlisle will reverberate to the sound of throbbing motors and tyres traversing gravel on the weekend of April 17 to 19 when 150 cars compete in no fewer than five Pirelli International Rally events. Topping the bill is the second round of the MSA British Rally Championship, an event that is bringing an international field of competitors to Cumbria.

Ahead of the crews lies two days of action over the fast gravel tracks in the border forests where any slip can land a car in one of the many deep ditches, leading to instant retirement. But with vital championship points at stake, the drivers will be no doubt give every ounce of effort to wring every second out of their times.

17th April 2009/by Tyrepress Editors

DEKRA Test Centre to Compare Premium Brand Tyres

With worldwide automotive manufacturers feeling simultaneous and significant economic and ecological pressures, remaining at the cutting edge in terms of research and development is vital for the premium brands to create the sense of worth necessary to continue selling tyres at the upper end of the pricing sheet. As a significant factor in achieving this goal, the Michelin Group earmarks 600 million Euros for research and development annually.

For part of its testing this year, the French manufacturer is outsourcing to the DEKRA Test Centre, based in Narbonne, France. The 2009 tests will compare Michelin’s Energy Saver in size 195/65R15 91H, the Primacy HP (225/55R16 95W) and the Primacy Alpin PA3 (205/55R16 91H) with examples from the ranges of the premium brand manufacturers Bridgestone (B250, Turanza ER300, LM25), Continental (PremiumContact 2, WinterContact TS830), Dunlop (SP Sport Fast Response, SP Winter Sport 3D), Goodyear (Excellence, Ultra Grip 7+) and Pirelli (P6 Cinturato, P7). Results from the tests will be provided by DEKRA in May for the performance and high performance sizes and in September for the cold weather head-to-head, so readers are advised to check forthcoming issues and on Tyrepress.com for the results.

17th April 2009/by Tyrepress Editors

Grouptyre Launches 2009 Pirelli Promotion

Following the success of its exclusive Pirelli promotion last summer Grouptyre, is launching another national incentive in conjunction with the premium brand to build retail sales through the independent sector. The new Pirelli promotion runs from 1 May to 30 June inclusive and the top prize is once again an all-expenses paid VIP trip for two people to the WRC Rally of Spain (October 2-4), the penultimate round of the 2009 World Rally Championship whose sweeping asphalt roads provide the fastest sealed-surface stages the teams will encounter all season.

The winners will be able to compare notes with Aaron Bothamley, manager of Rickmansworth-based Fairway Tyre and Auto Services, and his brother-in-law Paul who were VIP guests of Pirelli and Ford at the Spanish round of the 2008 World Rally Championship. “The flights, hotel, food and overall organisation were superb, in fact the whole weekend was absolutely fantastic and I can’t stress enough how well we were looked after by Pirelli and Ford,” said Aaron, who is supplied by Grouptyre member Broadway Tyres.

15th April 2009/by Tyrepress Editors

European Market to Shrink 10% This Year – Gori

In an interview with Italy’s Il Giornale newspaper, Pirelli CEO Dr Francesco Gori said he estimates that European tyre market to fall 10 per cent during 2009. He noted that the “second and third quarters will be crucial” for the market, as he foresees that the “general halt” caused by economic crisis in the first quarter will be compensated by the October to December period.

14th April 2009/by Tyrepress Editors

Pirelli Announces Further Carlisle Redundancies

It appears as if Pirelli is seeking further voluntary redundancies amongst it production staff in Carlisle. The company has confirmed this in a statement, however at this stage it is not clear how many positions will be cut.

Pirelli says it has informed senior trade union officials at both its Burton on Trent and Carlisle plants that it is willing to consider voluntary redundancy applications from production workers and supporting services. Information about the cutbacks was given as a second five-day shutdown, the result of falling demand, began on April 8.

9th April 2009/by Tyrepress Editors

Tyre Market in Line for a Sell-in Bounce

Market analysts are predicting tyre industry sell-in sales volumes will improve sharply in the second quarter of 2009. Morgan Stanley experts explained in an investor’s note issued on 9 April that production cuts of between 40 and 60 per cent in OE and 10 to 40 per cent in replacement tyre production in January and February were “far more draconian than anticipated,” but nonetheless “deliberate and forthright” action. “We estimate Michelin’s sell-in tyre volume through the first two months of the year has declined approximately 20 per cent, assuming constant market share. Simply put, we believe this pace of volume decline is not sustainable,” the analysts commented.

The theory is that dealers that de-stocked tyres rather than purchase additional products at the beginning of 2009 are currently, or will soon, run low on inventory and therefore tyre factories must start running again. “We forecast Michelin tyre volume down 6.6 per cent for the full year, implying rest-of-year volumes down 3.9 per cent. At a minimum, we expect the extraordinary pace of volume decline to diminish sharply and soon.”

9th April 2009/by Tyrepress Editors

Pirelli Reviews Star Driver Inauguration at WRC Portugal

Citroen driver Sebastien Loeb maintained his dominance of the 2009 World Rally Championship with victory on the fourth round of the series, the Rally of Portugal, which ended in Faro on Sunday afternoon (5 April). There’s nothing new there, considering Loeb’s early season form, though the Portuguese WRC stage represented a landmark worthy of note for tyre suppliers Pirelli. The Italian giant’s Star Driver scheme – undertaken with collaboration from the FIA in order to develop new young drivers – inaugurated five new drivers, all of whom will compete at a further five events. Jarkko Nikara of Finland, Nicos Thomas from Cyprus, the Czech Republic’s Martin Semerad, Mark Tapper from New Zealand and South African Jon Williams tackled Portugal as the first stage in their WRC education.

Pirelli rally manager Mario Isola said, “We are very pleased with the way this event has gone. We had no problems with the tyres. Okay, there were some punctures caused by accidents, but otherwise the hard-compound Scorpion tyre coped very well with the conditions. This has been another very strong drive from Sebastien Loeb, but once again we saw Ford pushing Citroen hard. This was also a historic rally for Pirelli with the Star Driver Scheme. This association with the FIA to help young drivers in the sport has made us very proud as a company. All five of the drivers have performed well and we now look ahead to the rest of the season with these exciting guys.”

7th April 2009/by Tyrepress Editors

Pirelli Researching the Use of Rice Husk Ash in Tyre Compounds

International News, Product News

From an ecological point of view, the new Pirelli Cinturato P7 offers three headline benefits – a CO2 emission reduction of up to 4 grams per kilometre driven, 30 per cent lower noise emissions and a 4 per cent fuel saving. Pirelli’s clincher (particularly aimed at current and potential OE customers) is that it is already in position to meet the targets set by the new EU regulations that are due to take effect from 2011 and that it does this without compromising on wet or dry performance. However, none of this explains how the company is able to achieve these goals.

In mid-February, Pirelli gave details of how its 2009 – 2011 industrial plan means the company will have an increasingly “green” focus. In particular Pirelli committed to developing a series of new materials that for use in tyre compounds. One particular silica rich material is rice husk ash (RHA). Pirelli is already (as far as the technological requirements are concerned) in a position to use this material in tyre production this year. However, the material is currently the subject of a large scale viability study focusing on the availability of the kind of tonnages needed for tyre industral scale tyre manufacturing. Tyres & Accessories understands that Pirelli already has research and development teams in place in Brazil and the areas surround Milan, which just happen to be some of the best rice production areas in the world.

7th April 2009/by Tyrepress Editors

Pirelli Brings forward P7 Cinturato Launch

Pirelli has launched a new version of its P7 tyre – the P7 Cinturato. In addition to offering the kind of high performance edge characteristic of the Pirelli brand, the new tyre features a 20 per cent reduction in rolling resistance which, according to company figures, results in a 4 per cent reduction in fuel consumption. Pirelli’s decision to offer a high performance eco-tyre is immaculately timed as it follows the first reading publication of new EU laws raising the bar in terms of rolling resistance, noise pollution and wet-braking performance – all areas that Pirelli’s R&D department have improved upon the standard product in the development of the P7 Cinturato.

The launch of the new tyre, which was originally scheduled for 2010, was brought forward a year in light of the new regulations and following unprecedented drops in tyre sales at the end of 2008 and through the first quarter of 2009. With this in mind the launch can also be seen as a kind or proactive market impetus – offering tyre customers and end-consumers a something of high quality and performance that also offers potential fuel savings and ecological benefits. Green tyres are not new, but till now they have largely been combined to smaller cars and have reportedly conceded performance for fuel economy. Pirelli officially presented the Cinturato P7 at the Nardò International Test Track on 3 April.

6th April 2009/by Tyrepress Editors

Motorcycle News Accolades for Dunlop Tyre

Motorcycle News (MCN) has published an article this week that ranks the new Dunlop Qualifier II tyre above its nearest competitors, following a testing session at the manufacturer’s test track in the south of France during the official launch in mid March. Senior road tester at MCN, Michael Neeves, tested the tyre in the wet and dry. His report claims that the new Dunlop tyre is “2009’s most important sports tyre.”

The Dunlop Sportmax Qualifier II is the latest in Dunlop’s motorcycle offering, entering the sports tyre market. It features a Multi-Tread compound with a directional tread design. The manufacturer says that it provides improved performance whilst reducing step wear. The tyre also benefits from a new compound mix, enabling a broader range of operating temperatures, and therefore – claims Dunlop – faster-warm up times, even at low external temperatures, alongside greater wet and dry road grip and high speed stability.

2nd April 2009/by Tyrepress Editors

Private Brand Specialist Makes Independent Connection

DM Marketing LLC is an international tyre trading firm operated by UHP and private brand tyre trade specialist Don Mathis. Mathis has been active in the UHP segment of the market since 1976, when he was with Pirelli for the introduction of the original P7. From late 1979 until today he has dealt internationally, specializing in the UHP business. During a nine-year term with ZT Wholesale, he built the Wanli brand in the USA to over 550,000 annual UHP unit sales.

Mathis also has extensive experience when it comes to doing business in the Far East. Three years ago, he was the only American displaying at CITExpo, and is well known with most major European dealers. Recently serving as the general manager for the US operation of Sentaida International, Mathis established and built the Lexani and Diamondback tyre brands in the US and around the world. Today he is still working with the Diamondback brand to further develop the product line and establish global distribution. According to company literature, DM Marketing will continue to specialize in UHP for major brands, but also offers PCR, TBR and S/T trailer tyres. “We will soon offer new private brands in both UHP and PCR for exclusive worldwide distribution,” Mathis told Tyres & Accessories.

31st March 2009/by Tyrepress Editors

Fire Reported at Pirelli’s Burton Plant

Fire crews attended a callout to the Pirelli factory in Burton on the morning of March 30 after a blaze was reported at the site. Upon arriving at the premises at 7am, firefighters discovered a forklift truck on the first floor of the factory’s manufacturing plant was on fire. The fire was brought under control within about three quarters of an hour, but it is not yet known how much damage has been caused.

30th March 2009/by Tyrepress Editors

Singapore MP: Tyrexpo Asia an ‘Important Platform for Buyers and Sellers’

TyrexpoAsia 2009 has been described as “an important platform for buyers and sellers and key decision makers in the global tyre and equipment market,” by prominent Singapore Member of Parliament Inderjit Singh MP. Mr Singh made the remarks during the show’s opening today (Tuesday 24th March) at the Singapore Expo Centre. He told a reportedly packed audience that the exhibition “created valuable opportunities to tap into a wealth of networking and business opportunities for event organisers and business delegates.”

Mr Singh, the deputy government whip, said that the automotive sector will be a key beneficiary of the success of Singapore as a centre for the rubber and tyre industries. The country’s pivotal position in the Asian tyre market is underlined by the presence of major companies with headquarters in the island state.

24th March 2009/by Tyrepress Editors