Pirelli Archives - Page 145 of 212 - Tyrepress

Known for its style, speed and performance marketing values, Pirelli & C. S.p.A. is a multinational company based in Milan, Italy, listed on the Milan Stock Exchange since 1922, with a temporary privatization period by the consortium led by the Chinese state-owned enterprise ChemChina.

Tag Archive for: Pirelli

Bridgestone is Most Recommended 4×4 Tyre Brand

Company News, Product News

The latest market research on which 4×4 tyre brands are most recommended to customers suggests that the theory that premium brands have been able to hold their share in the market are likely to be true. In the case of Bridgestone (the most recommended 4×4 tyre brand in the survey) this means the company’s tyres are recommended 18.02 per cent of the time, almost twice as much as the nearest competitor.

The number two spot is held by Pirelli, whose tyres are recommended 10.4 per cent of the time. Together with Goodyear (9.92%); Michelin (7.2%); Avon (6.40%); Continental (5.92%); and Dunlop (2.48%), this means premium brands account for over 60 per cent of recommendations. Encircles’ data doesn’t report the specifics of conversion rates, but if the majority of these recommendations are converted into sales (something which is generally considered to be the case) then this premium-heavy metric would put the 4×4 sector way ahead of the passenger car sector as a whole which is considered to be comprised of about 30 per cent premium tyres.

1st March 2010/by Tyrepress Editors

New Pirelli Awards Intended to Up the Superbike Ante

Pirelli has served as sole tyre supplier to the Superbike World Championship since 2004 and now the Italian marque has announced several performance awards it says will act as additional incentives for a “faster and more spectacular environment.” Three new types of awards have thus been added to the total prize pool: Pirelli “Best Lap”, Pirelli “Best Jump Forward”, and “Best Lap Winner 2010: Fastest Rider of the Year”.

26th February 2010/by Tyrepress Editors

Was Winter of Discontent Good News for 4×4 Market?

With the economy limping out of recession and the cold snap over (for now), is the 4×4 tyre market entering a spring season of its own? Some industry observers think so. They suggest that the combination of the UK’s obsession with the weather and our love affair with the underdog has prepared the way for an unlikely saviour to the depressed motor industry – the so-called gas-guzzling 4×4. And this could inevitably mean more growth for a tyre market segment that has continued expansion seemingly against the odds.

24th February 2010/by Tyrepress Editors

Pirelli Motorcycle Tyres Received More Recommendations than Reported

Pirelli’s motorcycle tyres had a better 2009 in terms of proportional brand recommendations for the Total Market than had been previously reported by Encircle Marketing. Encircle market analyst Jason Cunningham got in touch with Tyrepress.com to correct an error, which saw Pirelli ranked lowest for the percentage change in brand recommendations in the second half of 2009 compared to the first half. In fact, the data provided showed the brands ranked in inverse order to what had been shown by Encircle’s research. “I apologise for the error [on the slide entitled ‘% pt change overtime in Total Market brand recommendations’],” Cunningham said. “Pirelli’s performance in particular in 2009 was very impressive.” The slide also showed Continental and Maxxis losing ground in Total Market brand recommendations, when in fact they had made significant progress in 2009.

24th February 2010/by Tyrepress Editors

Pirelli Announces Guaranteed Casing Allowance on New 01 Series Tyres

Pirelli has announced that, for a limited period, it will offer selected fleets a guaranteed casing allowance. The move is designed to demonstrate that Pirelli’s end-user partners can rely on the company’s truck tyres being guaranteed against any manufacturing defects from cradle to grave and then onto a second retreaded life. According to the company, “Pirelli’s confidence in the sheer quality of its new R01 Regional product lines and the ST01 Trailer fitment will ultimately be translated into extremely high retread casing acceptability and then prolonged second lives.”

23rd February 2010/by Tyrepress Editors

Pirelli Raising Prices in Europe

Pirelli has announced a four to six per cent price increase for all passenger car, SUV, light commercial vehicle, motorcycle and industrial vehicle tyres in European markets. The company says the increase, effective from 1 April, 2010, follows the growth of raw materials costs, especially that of natural rubber, which more than doubled in the last 12 months.

23rd February 2010/by Tyrepress Editors

Flak Aimed at Pirelli Sponsored Young Driver Initiative

At the start of February it was announced that Pirelli Tyre Ltd has joined up as a sponsor for the ‘Young Driver’ training initiative, also sponsored by Seat and Admiral Insurance. At the time, managing director Dominic Sandivasci commented “we’re delighted to be able to demonstrate our commitment to improving road safety through our involvement in the Young Driver initiative. The Pirelli name is synonymous with the high performance and safety characteristics of its products, and as part of our extensive corporate social responsibility programme we are keen to support organisations that share our goal of making the road a safer place.”

22nd February 2010/by Tyrepress Editors

Pirelli Sottozero Helps Magazine Illustrate Winter Tyre Advantages

Pirelli’s Sottozero winter tyre has been used to show the advantages of fitting seasonal rubber in cold conditions in tests conducted by EVO magazine. The high performance cold weather tyre made an excellent case for fitting winter tyres when the temperature drops below 7 degrees Celsius; EVO journalist Ollie Marriage's test which was conducted using two Jaguar XFRs, one with non-specialist tyres (Dunlop’s SP Sport Maxx, original equipment on the XFR, was used), the other with Sottozeros. The West Circuit at Bedford Autodrome was used as a testing track, with conditions including snow, slush and wet. The results published by EVO show that Pirelli’s Sottozero surpassed the standard summer rubber tyre in all comparisons of lap time, accelerative traction and 60-0mph braking.

19th February 2010/by Tyrepress Editors

Analysts Increase Michelin Share Price Target Following Second Half Results

In the wake of financial results that Michelin characterised as being “more agile than ever,” financial analysts have raised their price targets for the tyre manufacturer by 7 euros from 29 to 36 euros. The Morgan Stanley analysts wrote in their investors note that they had upped estimates from the 2010 to 2011 earnings per share from 3.15 to 4.30 and 3.90 to 4.76 respectively. At the same time they issues a new 2012 earnings per share prediction of 5.98 euros.

17th February 2010/by Tyrepress Editors

Tyre Selection Gamble Leaves Loeb Adrift in WRC Sweden

Mikko Hirvonen won the Rally of Sweden stage of the World Rally Championship, after his nearest rival and 2009 champion Sebastien Loeb chose to hold onto his worn tyres at stage 14. Hirvonen changed the Pirelli tyres on his Ford and opened up a 6.2-second gap, finally ending the second day 16 seconds ahead of Loeb, whose change to new front tyres at the next stage saw his challenge effectively ended: “Having new tyres at the front and destroyed ones at the rear was worse than have four destroyed ones,” he said. The margin widened during the latter stages of the third day, allowing the Finn to claim victory for BPFord AbuDhabi WRT.

15th February 2010/by Tyrepress Editors

Japanese Motorists “Highly Satisfied” with Eco-Tyres’ Green Credentials

Japanese motorists that drive cars fitted with ‘fuel-efficient’ replacement market tyres have indicated in the J.D. Power Asia Pacific 2009 Japan Replacement Tire Customer Satisfaction Index Study that they are “highly satisfied” with the contribution their tyres make to fuel economy. In Japan, fuel-efficient tyres have in recent times emerged as a major replacement market product category in addition to the traditional categories of sport, comfort/luxury and standard tyres.

12th February 2010/by Tyrepress Editors

Motiva Leasing Fleet Opts for Michelin New Tyre Policy

ATS Euromaster has increased its share of business with Motiva Group from 30 to 100 per cent, under a new tyre fitment policy which has seen the company select Michelin as its preferred tyre brand across its fleet of over 3,500 cars. The new agreement spans each of Stoke-on-Trent-based Motiva Group’s leasing and rental arms, including Motiva Vehicle Contracts and M-Way Vehicle Rentals. The deal replaces a previous arrangement which saw tyre fitment shared between Kwik-Fit and ATS Euromaster, with a predominantly Pirelli-based policy.

12th February 2010/by Tyrepress Editors

Pirelli-Shod Top Five in Le Touquet Beach Race

Pirelli continued its domination of the Le Touquet beach race as Mickael Pichon led home a Pirelli top five in front of 300,000 spectators. The gruelling three hour sand battle was dictated by riders using the impressive Pirelli Scorpion MX SOFT 410 as the brand took victory for the seventh consecutive year. Pichon, returning from an injury sustained fifteen days ago, won the Enduropale du Touquet for the first time in his career, a win that he dedicated to his previous team mate, Tim Potisek.

9th February 2010/by Tyrepress Editors

World Rally Championship to Tie Up Pirelli Deal Until 2013: Reports

Reports on Wednesday 3 February suggest that Pirelli is about to be confirmed as the tyre supplier for the World Rally Championship after its current deal runs out at the end of the 2010 season. An anonymous source for Autosport's report suggests that the Italian manufacturer is in fact “the only firm in the running for the contract. We saw that when the envelope with the tenders in was opened last year.” Autosport also states that the value of the company’s bid is likely to be some way short of the 11 million euros paid as part of the current three-year deal. The final decision will be made at a World Motorsport Council meeting in March.

3rd February 2010/by Tyrepress Editors

Davian Enterprises Buys Wyko Tire Technology

At the beginning of January 2010 Davian Enterprises LLC, a newly founded company, acquired Wyko Tire Technology. Wyko Tire Technology had previously been owned by Eriks NV, a Dutch company, and is based in the Dudley, UK, with further manufacturing facilities located in Greenback, Tennessee. Terms of the purchase have not been released.

3rd February 2010/by Tyrepress Editors