Pirelli Archives - Page 131 of 212 - Tyrepress

Known for its style, speed and performance marketing values, Pirelli & C. S.p.A. is a multinational company based in Milan, Italy, listed on the Milan Stock Exchange since 1922, with a temporary privatization period by the consortium led by the Chinese state-owned enterprise ChemChina.

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Computer driving simulator uses Pirelli tyre data

Software developer Turn 10’s Forza Motorsport series has yielded many plaudits for its hyper-realistic driving simulation – in tyrepress.com’s opinion the Xbox-exclusive betters even the impressive feats of the PlayStation-exclusive Gran Turismo series. But for the game’s fourth iteration, Turn 10 appears to have upped the ante, with what it terms the “most up-to-date simulation of how modern tyres grip or slip in a variety of racing conditions”. Tyre manufacturer Pirelli has reportedly provided tyre data to add to the almost photorealistic replications of cars and motorsport tracks from around the world. The game will be released this Autumn.

21st February 2011/by Tyrepress Editors

Tesco-Tyres.com offers quadruple clubcard points

Tesco’s 13 million customers will be able to quadruple their Clubcard points for the first time on a single purchase following the launch of Tesco-Tyres.com. Tesco has joined forces with Blackcircles.com to launch the motoring venture that could see customers earn over 2300 Clubcard points on purchases of Pirelli, Yokohama and Hankook tyres. Double Clubcard points are being offered on all other brands.

18th February 2011/by Tyrepress Editors

Pirelli announces compounds for first four F1 races

Pirelli has announced that it will take its hard and soft slick compounds to the first four Grands Prix of the 2011 season. Pirelli’s motorsport director Paul Hembery suggested the compounds would offer the best racing for both spectators and drivers in Bahrain – currently under threat due to ongoing political protests, according to the sport's UK broadcaster the BBC – Australia, Malaysia and China. The manufacturer said the decision had been reached on the back of data collected in 18,000km of private testing in Europe and the Middle East, as well as three group tests to date.

17th February 2011/by Tyrepress Editors

“Faultless” run for Pirelli at second F1 test

Following the conclusion of the official Formula One group test, held in Jerez, Pirelli reports its PZero tyres have enjoyed “another faultless run.” The four days of testing at the Spanish circuit presented the opportunity to present the full range of Pirelli tyres, although the wide variety of medium to high speed corners at Jerez meant that the supersoft tyres saw very little action and the teams instead favoured the soft, medium and hard compounds.

14th February 2011/by Tyrepress Editors

Goodyear launches quick-braking Eagle F1 Asymmetric 2

Goodyear has launched its follow-up to the popular Eagle F1 Asymmetric tyre at a brand event in Seville, Spain. The UHP tyre was three years in the making; a response to development requirements set by the company to improve braking in dry and wet conditions, reflecting the company’s safety-conscious branding. Goodyear has introduced its “ActiveBraking Tecnology” in this tyre, a tapered edge tread block design that “develops more surface area” under braking load, helping the “high surface silica tread compound” to work over a larger contact area – around 30 per cent more than before – to bring vehicles to a standstill in less time.

11th February 2011/by Tyrepress Editors

Pirelli’s PZero F1 tyre on track today in Valencia 2011 testing opener

Formula One’s teams have got their hands on the latest specification Pirelli PZero tyre in Valencia today, where the 2011 cars have seen their first action. Arriving on 31 January ahead of testing from 1-3 February, Paul Hembery Pirelli’s motorsport director stated: “We arrive in Valencia with all our compounds defined and ready to offer the teams different tyre solutions, having enjoyed an intense and fruitful collaboration so far. This test will provide us with some useful feedback and a valuable taste of the season to come.”

1st February 2011/by Tyrepress Editors

Manzoni to supply Pirelli in Romania

CM Manzoni SpA, the Italian rubber compound supplier, is reportedly considering opening a plant in eastern Serbia from which it would supply raw material to Pirelli & C SpA’s tire factory in neighboring Romania. News sources reported the news citing Serbian publication Vecernje Novosti, which itself quoted municipal officials in Zajecar.

31st January 2011/by Tyrepress Editors

No favours for Ferrari: Tronchetti Provera

Pirelli chairman Marco Tronchetti Provera has strongly ruled out the possibility of the new tyre supplier to Formula One favouring the team synonymous with Italian motor-racing Ferrari. However, Ferrari driver Felipe Massa, who struggled to make an impact in the 2010 season barring an unedifying incident when he allowed title-challenging teammate Fernando Alonso to usurp his position at the German Grand Prix, hopes the new tyres’ characteristics will help him regain some lost form in what will be a pivotal season for the Brazilian.

31st January 2011/by Tyrepress Editors

Marangoni Retreading Systems increases prices

Marangoni Retreading Systems has announced a price increase in all European, Middle Eastern and African markets for its entire range of retreading materials. The increase, effective as of 15 February, will be approximately 10 per cent for standard products and 15 per cent for high performance products with high natural rubber content.

27th January 2011/by Tyrepress Editors

Di Grassi Rumoured to Replace de la Rosa in Pirelli F1 Seat

Lucas di Grassi is rumoured in motorsport news sources to be the new Formula One test driver for sole tyre supplier Pirelli. Di Grassi spent last season driving for the newly-established Virgin team, but lost his 2011 seat to Jerome d’Ambrosio of Belgium.

26th January 2011/by Tyrepress Editors

Tyrereviews.co.uk Awards Conti 2010 Brand of the Year

Tyrereviews.co.uk has presented its awards for 2010, making Continental its Brand of the Year. The growing consumer review website, which compiles information on the year’s major tyre tests and buying guides in addition to user-generated opinions and scores, said that “Continental have been near unstoppable in 2010. Of the 11 tyre tests entered, Continental won 6 of them. Where Conti didn’t win, they placed in the top 3 positions, a truly astounding run.” The site also made Conti’s SportContact 5P Performance Tyre of the Year; Pirelli’s P7 Cinturato was Touring Tyre of 2010; Dunlop’s Winter Sport 3D was made the site’s Winter Tyre of the Year; while Hankook’s Ventus S1 Evo was made the site’s number one Mid Range Tyre. Michelin also picked up a gong for Launch of the Year after its unveiling of the Pilot Super Sport (covered in the December 2010 edition of Tyres & Accessories).

26th January 2011/by Tyrepress Editors

Pirelli Seeks 2011 Spec F1 Car to Continue Tyre Development

Pirelli is seeking the chance to test its Formula One tyre on a 2011 season specification model, in order to continue to refine its tyres for its first season as exclusive tyre supplier. The manufacturer has thus far run its development tyres on a 2009 Toyota, acquired from the team following its exit from the series at the end of that season.

25th January 2011/by Tyrepress Editors

Riccardo Cichi Becomes President of Pirelli Canada

Riccardo Cichi has been named president of Pirelli Canada. Hired at Pirelli Canada in 1989 as market analyst, Cichi moved to Pirelli Tire North America in 1992 as operations director. He was later promoted to marketing director and then vice president of sales and marketing for the US and Canada. Departing Pirelli Canada president Marco Zambiachi has taken on new executive responsibilities with PTNA at its New York City offices. (Tire Review)

25th January 2011/by Tyrepress Editors

Ducati 848 Challenge Joins Pirelli in British Superbike Partnership

Pirelli has announced that it will fit its Diablo Supercorsa tyres to the Ducati 848 Evo in the Ducati 848 Challenge – a new official partner of the MCE British Superbike Series 2011. Ducati is a long-time partner of Pirelli, with “an exclusive 100 per cent original equipment fitment deal.” Pirelli also recently agreed terms with the British Superbike and Supersport classes for sole tyre supply until 2015. The 848 Challenge will visit five British Superbike rounds and also go on tour to Monza and Assen. The Diablo Supercorsa has “broken numerous records in this year’s British and World Supersport Championships,” says Pirelli. Full 848 Challenge Series listings can be found below.

25th January 2011/by Tyrepress Editors

Pirelli 2010’s ‘Most Recommended’ Tyre Brand

Data from tyre market research specialists Encircle Marketing shows that Pirelli was the most recommended brand in 2010. The analysis by Encircle Marketing, which continuously monitors brand recommendations found that Pirelli came top with eight per cent of all recommendations, up by almost half a point on its 2009 performance.

20th January 2011/by Tyrepress Editors