Pirelli Archives - Page 130 of 212

Pirelli, Rosetta renew North America interactive media partnership

Pirelli Tire North America has renewed its ‘Interactive Agency of Record’ relationship with independent interactive agency Rosetta through 2012. Rosetta began developing an interactive advertising and marketing programme for Pirelli last year, indentifying the tyre maker’s customers and determining how they can be best reached; as part of the strategy developed as a result, Rosetta led Pirelli's search and online display marketing efforts in 2010, the first consistent digital programme Pirelli has executed in North America.

11th April 2011/by Tyrepress Editors

Open tender for WSBK tyre supply announced

Motorsport

The promoter of the World Superbike Championship has launched a tender process for the championship’s tyre suppler in the 2013 to 2015 seasons, a role that is currently undertaken by Pirelli. Infront Motor Sports first announced the tender for the FIM Superbike and Supersport World Championships, the Superstock FIM Cup 1000 and the UEM Superstock 600 European Championship at the end of March.

11th April 2011/by Tyrepress Editors

Pirelli F1 tyre “faultless” after Malaysian practice day turns up heat

News

Pirelli motorsport director Paul Hembery says that the Formula One sole supplier’s tyres have “performed faultlessly” in the extreme heat of Malaysia’s Sepang circuit in the opening practice day for the second Grand Prix of the season. Track temperatures climbed to 51 degrees centigrade while the company measured an ambient temperature of 37 degrees. So far the soft tyres have been around 1.2 seconds per lap quicker than the hard compound, though Pirelli predicts they will run at that standard for between eight and 10 laps in the race. The soft tyres provided for Malaysia and China, characterised by yellow logos, have been given additional markings in order to distinguish them more clearly. A gold band has been drawn round the circumference of the tyre. Pirelli intends to revise the markings for greater visibility in time for the Turkish Grand Prix in May, when the Formula One season arrives in Europe.

8th April 2011/by Tyrepress Editors

MAM offers EDIWheel ordering compatible with Bridgestone, Continental, Goodyear-Dunlop, Michelin, Pirelli

News

MAM Software has announced that it has extended its electronic ordering module to include major tyre manufacturers Bridgestone, Continental, Goodyear-Dunlop, Michelin and Pirelli by utlising the EDIWheel e-commerce standard. According to the company, MAM's tyre ordering module allows users to easily check stock, place orders and see delivery schedules without having to phone suppliers or use browser-based portals. Working directly from within MAM's Autopart business management software, users can retrieve real-time stock availability, place immediate purchase orders and receive real-time line-level acknowledgements.

8th April 2011/by Tyrepress Editors

Pirelli launches “eco-friendly” Cinturato P1 for small-medium segment

News, Premium

Pirelli has consolidated the “green” side of its range of tyres with the launch of the company’s new Cinturato P1 tyre, designed for small to medium-sized vehicles. The tyre was launched at an event in Fasano, near Brindisi in the picturesque environs of south-east Italy. Tyres & Accessories travelled to the launch to test-drive the tyre at its world premiere by the European media in Puglia, on a route winding through olive tree plantations, beautiful villages punctuated by old agricultural storehouse (or trulli) and the Adriatic coast. The P1 provides strikingly quiet running, with a reduction of around 30 per cent – or one decibel – on the tyre’s predecessor, the Cinturato P4, while improving rolling resistance was also an important factor in the tyre’s development, with reductions of up to 25 per cent quoted by the company. It has not escaped the attentions of Pirelli that both characteristics will be two of the three featured ratings on the EU’s mandatory tyre label, coming into force in 2012.

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4th April 2011/by Tyrepress Editors

Pirelli launches Winter Icecontrol

News

Winters in Scandinavia and Russia can be extreme and drivers in these markets require tyres specifically designed for the conditions encountered there. One such product is the latest winter tyre from Pirelli, the Winter Icecontrol. This non-studded passenger car tyre will be released in mid-2011 and Pirelli says it distinguishes in a number of areas, including braking and handling on ice and in mud, traction and braking in the snow, rolling resistance levels and reduced noise levels.

28th March 2011/by Tyrepress Editors

Pirelli reports ‘no issues’ with F1 tyres in Australia

News

“What a fantastic race” – these are the words of Pirelli motorsport director Paul Hembery following the Australian Grand Prix, the tyre maker’s first race under its three-year supply agreement. As Pirelli predicted, most runners made two to three pit stops – eleven of the 16 classified finishers, including race winner Sebastian Vettel, stopped twice, with five finishers stopping three times and one driver – 21-year-old rookie Sergio Perez – stopping only once en route to seventh place. The total race time was three minutes quicker than last year, a time saving that Pirelli says underlines the performance of its PZero tyres.

28th March 2011/by Tyrepress Editors

Conti HD Hybrid wins Spanish tyre of year award

News

Continental reports its HD Hybrid commercial vehicle tyre has beaten off the competition – namely the Bridgestone Ecopia, Goodyear Marathon LHT II, Hankook E-Cube, Pirelli ST:01 and Dunlop SP 244 – to be named “Neumático del Año en España 2011”, or tyre of the year, by Spain’s Grupo Tecnipublicaciones. This award in the commercial vehicle category of the publishing group’s Madrid-based annual awards was presented to Conti truck sales manager Juan Uruburu and truck marketing manager Frank Deuter. Continental states that, in presenting this award, the jury acknowledges the “commitment of tyre manufacturers to advanced tyre technologies that increase safety, minimise wear, improve environmental compatibility and generally make a contribution to reduced fuel consumption.”

23rd March 2011/by Tyrepress Editors

Pirelli begins its F1 adventure

News

All the speculation and arguments surrounding the new Pirelli PZero Formula One tyre will be momentarily hushed as the action finally gets underway in Melbourne, with teams grappling with the novel conditions of a new tyre with completely different characteristics to the former Bridgestone Potenza model. After 33 days of testing (15 at official tests and 18 in private testing) this weekend’s Australian Grand Prix will give Formula One the chance to see how the new rubber will affect the way teams approach the race; debates around the tyres will begin once again after the race’s conclusion, but what is certain is that those drivers best equipped to deal with the different tyres will be those who prevail.

22nd March 2011/by Tyrepress Editors

Latest Pirelli facility showcased in presidential visit

News

It’s been 150 years since the unified Kingdom of Italy was formed, and to mark the occasion Pirelli presented the country’s head of state with a Formula One tyre resplendent in the tricolour of Italy’s national flag. The presentation took place during a March 19 visit by the President of the Republic, Giorgio Napolitano, and his wife to the Italian tyre maker’s new facility in Settimo Torinese, Turin Province. Escorted by Pirelli chairman Marco Tronchetti Provera and Pirelli Tyre CEO Francesco Gori, Italy’s president toured the new site, which will reach full operational status during the year and be officially inaugurated before the end of 2011. Accompanying Mr. Napolitano and Pirelli’s senior management were a number of regional figures, including the president of the Piedmont region, Roberto Cota, the president of the Turin province, Antonio Saitta, the mayor of Settimo Torinese, Aldo Corgiat Loia, the head of Turin’s prefecture. Alberto Di Pace, and the rector of the Politecnico di Torino, Francesco Profumo.

21st March 2011/by Tyrepress Editors

Pirelli’s Hembery made Richard Burns Foundation trustee

News

Paul Hembery, Pirelli’s motorsport director, has become a trustee of the Richard Burns Foundation, established in memory of the 2001 world rally champion. “Richard was the first world champion I worked with and he set the bar in terms of being a highly motivated and competitive athlete, while remaining a very grounded, decent person and I was proud to call him a friend,” said Hembery. “Taking on the role of trustee for the Richard Burns Foundation is a privilege.”

15th March 2011/by Tyrepress Editors

Pirelli admitted into John Deere Hall of Fame

Company News

The ‘hall of fame’ is a uniquely American way of showing esteem to a person or company; typically, only those who display exceptional skill or merit in their specialty area are admitted. It is thus with pride that Pirelli has announced its Agro business unit has been admitted into the John Deere Hall of Fame.

15th March 2011/by Tyrepress Editors

De la Rosa returns to McLaren; Pirelli to announce new F1 test driver

News

Pedro de la Rosa, who last September stepped in to replace Nick Heidfeld as Pirelli’s Formula One test driver following the German’s unexpected and ultimately short-sighted departure, has rejoined the McLaren F1 team as official test and reserve driver. De la Rosa originally joined McLaren back in 2003 and worked with the team for more than seven seasons, helping develop cars that scored 29 victories, not to mention the drivers’ world championship with Lewis Hamilton in 2008.

10th March 2011/by Tyrepress Editors

F1 tyre testing options boosted by regulation amendment

News

Amendments to the Formula One Sporting Regulations announced by the World Motor Sport Council on March 8 give tyre supplier Pirelli the option of evaluating new types of tyre during race meetings this year. The amendment states that “at certain events, one additional specification of dry weather tyre may be made available to all teams for evaluation purposes.” The Italian tyre maker adds that the option to try out new tyres “will be entirely at the discretion of the FIA, together with Pirelli, and it will only be exercised if the correct opportunity arises.”

9th March 2011/by Tyrepress Editors

Preliminary report: Pirelli 4Q improves on estimates

Career Tracks

A preliminary report from analysts suggests that Pirelli’s fourth quarter financial figures have beaten consensus estimates in terms of earnings before interest and tax by 15 per cent, leading banks to predict an upgrade to the company’s stock value. Net debt is also lower than expected according to the report, while analysts called the Italian manufacturers message that its pricing will offset higher raw materials costs “very confident”.

8th March 2011/by Tyrepress Editors

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