Pirelli Archives - Page 130 of 210 - Tyrepress

Known for its style, speed and performance marketing values, Pirelli & C. S.p.A. is a multinational company based in Milan, Italy, listed on the Milan Stock Exchange since 1922, with a temporary privatization period by the consortium led by the Chinese state-owned enterprise ChemChina.

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Ducati 848 Challenge Joins Pirelli in British Superbike Partnership

Pirelli has announced that it will fit its Diablo Supercorsa tyres to the Ducati 848 Evo in the Ducati 848 Challenge – a new official partner of the MCE British Superbike Series 2011. Ducati is a long-time partner of Pirelli, with “an exclusive 100 per cent original equipment fitment deal.” Pirelli also recently agreed terms with the British Superbike and Supersport classes for sole tyre supply until 2015. The 848 Challenge will visit five British Superbike rounds and also go on tour to Monza and Assen. The Diablo Supercorsa has “broken numerous records in this year’s British and World Supersport Championships,” says Pirelli. Full 848 Challenge Series listings can be found below.

25th January 2011/by Tyrepress Editors

Pirelli 2010’s ‘Most Recommended’ Tyre Brand

Data from tyre market research specialists Encircle Marketing shows that Pirelli was the most recommended brand in 2010. The analysis by Encircle Marketing, which continuously monitors brand recommendations found that Pirelli came top with eight per cent of all recommendations, up by almost half a point on its 2009 performance.

20th January 2011/by Tyrepress Editors

Blackcircles Prepares for Volume Growth through Tesco Partnership

Company News, News, UK News

Following a gestation period of some five years, a new retail venture entered the UK tyre market in January 2011. Blackcircles.com has announced the launch of Tesco-Tyres.com in partnership with Britain’s leading retailer, a venture that offers access to Tesco’s massive nationwide customer base – including its 13 million Clubcard holders. Speaking with Tyres & Accessories, Blackcircles.com founder and managing director Mike Welch reflects on what the realisation of this long-held goal means for his company and what the future for Blackcircles may look like.

20th January 2011/by Tyrepress Editors

Pirelli Prices to Rise in Numerous Global Markets

Pirelli has announced price increases for its entire tyre range in all European, Middle East, African and Asia-Pacific markets. These raw materials related price adjustments take effect on March 1 and will see passenger car, SUV and motorcycle tyre prices rise three per cent and the cost of light and heavy industrial tyres increase seven per cent.

20th January 2011/by Tyrepress Editors

Pirelli Completes Private F1 Tyre Testing

Incoming Formula 1 tyre supplier Pirelli reports the completion of its private testing campaign on January 18 ahead of the 2011 F1 season. In the latest testing, held in Abu Dhabi, Spanish driver Pedro de la Rosa spent four days at the wheel of the Toyota TF109 that has been used to test the Italian rubber since August: two days to run through the entire range of PZero dry tyres and two nights during which he tested the wet and intermediate tyres. The wet tyre test was, Pirelli noted, the first occasion ever that a Formula One car has been run in wet conditions in the dark.

19th January 2011/by Tyrepress Editors

European Tyre Markets Experience Steady Growth in 2010

Market figures released by Pirelli Tyre show Europe’s OE passenger car and light commercial vehicle tyre market to have grown 13 per cent year-on-year during 2010, while eight per cent growth was witnessed in the replacement market. The tyre maker’s information for the European truck tyre market shows 18 per cent growth in the replacement segment during the year. Information for the OE truck sector is currently not available.

17th January 2011/by Tyrepress Editors

Pirelli Extends Italian Speed Championship Tyre Supply

Pirelli reports that its Diablo Supercorsa SC will be the tyre used in both the Stock 600 and Stock 1000 classes of the Campionato Italiano Velocità – CIV (Italian Speed Championship) as of this year. After a season as exclusive tyre supplier to the Stock 1000 class, Pirelli has been selected as the Federazione Motociclistica Italiana’s partner for the Stock 600 class in the 2011 and 2012 season and has been confirmed as continued supplier for the Stock 1000 class. Pirelli will supply the 90 riders competing in the CIV this and next year with three 17-inch fitments of its Diablo Supercorsa SC in two compounds for the front and rear.

14th January 2011/by Tyrepress Editors

Pirelli's to Focus on F1 at Autosport

Pirelli has announce plans to promote its recent return to Formula One (F1) sponsorship with an Autosport International stand showcasing the Italian tyre manufacturer’s historic and future involvement in Formula One.

According to the company, fans will be “thrilled by the two tier stand, which alongside F1 engineering masterpieces, will be displaying a host of other attractions and activities including a GT Cup car and the Pirelli simulator.” British Rally Championship Star Driver Elfyn Evans will also be in attendance with his rally car for the 2011 season, alongside the world famous Pirelli girls.

11th January 2011/by Tyrepress Editors

Pirelli’s Johnston Takes on Additional Motorcycle Responsibilities

At the end of last year Pirelli Tire, LLC restructured its North American Motorcycle Division. As a result, Moto Division product manager Jeff Johnston has now assumed the additional responsibilities of North American Motorcycle Road Racing and OE Account management. In announcing the appointment the tyre maker comments that Johnston, who started with Pirelli in 1994, is “looking forward” to these new challenges.

10th January 2011/by Tyrepress Editors

Potato Fleet Trials Vacu-Lug’s Latest Green Retreads

Bedfordshire-based H.E. Payne Transport Limited and its customer, potato merchant Greenvale AP, are trialling a new generation of energy-efficient Duramold retread tyres produced by Vacu-Lug. Unlike other ecologically aware tyres, these products are actually coloured green to reinforce their environmental credentials, the tyres are fitted to a truck and trailer in the Greenvale AP-liveried fleet operated by H. E. Payne Transport on the nationwide distribution of fresh potatoes.

A total of ten of the new tyres have been fitted to the H. E. Payne / Greenvale AP Euro 5 440hp 6×2 Volvo FH13 combination.

6th January 2011/by Tyrepress Editors

Pirelli Reworks Website to Drive Online Sales

Pirelli aims to increase the amount of tyres directly sold to consumers through online channels, a goal it believes best achieved through increased consumer product awareness and targeted communication. With this in mind, the tyre maker has launched a completely refreshed global website. The overhauled www.pirelli.com website is now live and offers consumers a way to discover the best tyre for their specific vehicle and driving requirements. To do this, the visitor can select an avatar who will guide them through a series of questions about annual mileage, vehicle type and usual driving terrain. A ‘perfect’ tyre to suit the visitor’s needs plus other options will then be recommended, followed by a series of virtual product tests and details of the dealers in the visitor’s local area.

17th December 2010/by Tyrepress Editors

Pirelli Renews Slatina Hospital Aid Programme

International News, News

Three years ago, Pirelli launched a programme to assist staff at the Hospital of Slatina, a facility located near the company’s Romanian car and light truck tyre plant. Since this time the Italian tyre maker has contributed towards the professional training of more than 120 doctors and nurses, who have benefitted from assistance provided by Milan’s Niguarda Hospital Ca’ Granda. Pirelli’s support of the Slatina hospital has now been renewed with the signing of an agreement to expand and extend the programme to 2013.

16th December 2010/by Tyrepress Editors

Growth Seen in European On-Road Tyre Markets During November

Europe’s passenger car and light commercial vehicle tyre markets returned to year-on-year growth in November, reports Pirelli. The Italian tyre maker estimates a three per cent year-on-year growth in the region’s (excluding Russia) original equipment market plus replacement market growth of 15 per cent. Year to date, Pirelli’s estimates peg European OE market growth at 13 per cent and the aftermarket at eight per cent.

15th December 2010/by Tyrepress Editors

Interest in Volvo Winter Tyre Programme “Exceeded Expectations”

Car maker Volvo reports sales of more than a thousand winter tyres since its Winter Tyre Programme was launched in the UK in October. “Interest in the Volvo winter tyres has far exceeded our expectations, with Scotland, the North of England and London seeing the greatest number of inquires and sales,” stated Lee Berrell, Aftersales manager for Volvo Car UK. “While some are struggling with supply, we pre-ordered a large number of tyres to ensure all Volvo customers can be catered for, even into the New Year."

9th December 2010/by Tyrepress Editors

Tyre Industry Criticises Winter Tyre Insurance Hikes

Following a article in this week’s Auto Express magazine claiming that some insurers regard the fitting of winter tyres as a vehicle modification, resulting in high insurance premiums for drivers, tyre industry representatives (including TyreSafe, NTDA and Roadsafe) have voiced the concern and disappointment.

“Many independent tests have proven that winter weather tyres are the safest option for drivers throughout the entire winter period, not just when we have snowfall and ice,” explains Stuart Jackson, chairman, TyreSafe. “To penalise drivers for taking a positive step to improve their safety on the road seems absurd. With the high number of drivers still being killed or injured in tyre related accidents each year, we should be actively encouraging responsible behaviour, such as the fitting of winter tyres.”

3rd December 2010/by Tyrepress Editors