Pirelli Archives - Page 123 of 210 - Tyrepress

Known for its style, speed and performance marketing values, Pirelli & C. S.p.A. is a multinational company based in Milan, Italy, listed on the Milan Stock Exchange since 1922, with a temporary privatization period by the consortium led by the Chinese state-owned enterprise ChemChina.

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Pirelli bringing PZero White and Yellow to Nürburgring

Formula One visits the Nürburgring this weekend for the German Grand Prix, and Pirelli has selected its soft and medium compounds to take on the technical GP track, which has a strong mix of speeds and corners. The track features a number of heavy braking areas, while the tyres are also put to the test by several impacts with the kerbing that is a feature of the track. Pirelli’s motorsport director Paul Hembery says: “The Nurburgring is one of the most technical circuits we face all year, with a lot of lateral energy going through the tyres, and this makes strategy very important.”

20th July 2011/by Tyrepress Editors

Pirelli named as Russian Cup sponsor

It isn’t Bridgestone as previously announced, yet a tyre maker will act as sponsor to the Russian Cup after all. The tyre maker in question is Pirelli, who on July 16 announced it will be the “institutional sponsor” for the Russian Cup’s 2011-12 season. Pirelli says it chose to sponsor the Russian Cup to consolidate its brand awareness in a rapidly growing market. It adds that Russia, where Pirelli has been present since 1985, represents one of the areas in which the group’s growth strategy is focused and – referring to plans for establishing a factory there – where it aims to have a direct industrial presence.

19th July 2011/by Tyrepress Editors

Pirelli to host FOTA fan forum at Italian Grand Prix

Pirelli has announced that it’s Milan headquarters will host the Formula One Teams’ Association Fans Forum event. The forum will take place at 17:00 on Wednesday 7 September, just before the Italian Grand Prix, with some of the leading drivers and team principals in attendance. Pirelli confirms Stefano Domenicali, Nico Rosberg, Jarno Trulli and the tyre supplier’s motorsport director Paul Hembery will be present.

18th July 2011/by Tyrepress Editors

TAFF nomination “a great honour” – Infinity

Infinity Tyres Europe has called its nomination for the 2011 NTDA Industry Advertising Campaign TAFF Award “a great honour”. Infinity Europe’s general manager Jorge Crespo continues: “it represents a recognition by the industry of the effort and activity carried out in advertising and communication within the UK. I would really like to thank everybody who voted for us as an alternative to the way of doing things". Other nominees for the award are Continental, Hankook Tyres, Michelin Tyres and Pirelli Tyres UK, with the advertising campaign coming from print, TV, radio or Internet.

15th July 2011/by Tyrepress Editors

Pirelli displays “Seal Inside” technology

During the launch of the Pirelli’s Cinturato P1 tyre earlier in the year, Pirelli showcased a new self-sealing technology currently available in original equipment tyres the Italian brand supplies to Volkswagen. Named “Seal Inside”, the technology allows the tyre to “fix itself in the event of a puncture, allowing the driver to carry on without having to change the wheel,” according to Pirelli. It was developed by Pirelli’s Research Department with the emphasis on safety, helping to maintain the pressure and integrity of a punctured tyre and preventing 85 per cent of the possible causes of a deflation.

15th July 2011/by Tyrepress Editors

Pirelli responds to harsh winters with ‘01’ additions

In the July 2011 edition of ‘Truck’, Pirelli’s in-house magazine for the commercial vehicle sector, the Italian tyre maker comments that the winter of 2010-11 was one of the most severe in recent memory. The UK experienced snowfalls as early as November, it notes, causing such traffic disruptions that the Automobile Association describes the period as the most active in its 100-year history – the motoring association answered 200,000 calls for assistance on November 29 alone. In December the lowest temperatures since 1890 were reached.

14th July 2011/by Tyrepress Editors

Bridgestone announces online F1 Heritage contest

Pirelli may be top tyre dog in Formula One these days, but Bridgestone’s 14 years as supplier to the championship have not been forgotten. Those wishing to recall the Japanese manufacturer’s Formula One glory days may well be interested in entering into Bridgestone Europe’s F1 Heritage Contest – a celebration of 14 years, 11 Drivers’ and Constructors’ championships, 175 race victories, 168 poles and 170 fastest laps.

14th July 2011/by Tyrepress Editors

Pirelli raises £6,386 for Children’s Hospital

Pirelli has donated items to a charity auction and held a donation-based simulator experience on its stand at Silverstone’s British Grand Prix, raising £6,386 for the Great Ormond Street Hospital Children’s Charity. The auction was held on Wednesday 6 July at the F1 Party held at London’s Natural History Museum for the hospital’s Heart and Lung Centre, and Pirelli donated, among other things, a wind tunnel tyre signed by Britain’s last two Formula One World Champions: Jenson Button and Lewis Hamilton. Red Bull principal Christian Horner, BBC F1 presenter Jake Humphrey and man about town Vernon Kay were among those in attendance.

13th July 2011/by Tyrepress Editors

Alonso leads Ferrari to first Pirelli victory

Varied weather and a drying Silverstone track meant a challenging race for drivers at the British Grand Prix, not least from a tyre point of view. Pirelli’s PZero Blue Intermediate compound was tested at the beginning of the race with every driver starting on the tyre, and Pirelli’s motorsport director Paul Hembery commented that the manufacturer was impressed with its competitiveness for “about 12 laps” given that areas of the track were dry and very wet while it was in use. Ferrari’s Fernando Alonso claimed his – and his team’s – first win with Pirelli tyres and of the season, overcoming mixed conditions and prolonged pressure from his Red Bull adversaries, who took the second and third steps of the podium.

11th July 2011/by Tyrepress Editors

Pirelli mulls over future testing issues

A testing crisis may be looming at Pirelli. The Italian tyre maker’s motorsport director Paul Hembery shared with Autosport that he foresees future issues with the Toyota TF109 Pirelli currently uses for Formula One tyre tests. “We cannot get access to current cars, and nobody wants to seem to give us an answer or a solution,” Hembery commented. “As much as Toyota has done a good job, you can only go forward so far before we have no access to testing. We want to be a good partner for the sport and we want to try and deliver the best product, but until we can test and verify our own results it is becoming a little bit more difficult."

8th July 2011/by Tyrepress Editors

TAFF Award nominations announced

With the process for the NTDA 2011 Tyre & Fast-Fit Awards (TAFF) Awards is well under way, the names of the finalists can now be revealed. NTDA members were invited to submit nominations in the five categories of the awards and the most popular companies go forward to the final voting stage. The short-listed finalists, by category (* denotes 2010 winners) are:

8th July 2011/by Tyrepress Editors

Linglong the ‘dark horse’ of Test World’s 2011 Summer tyre test

Linglong tyres have been described as the “dark horse” of tyre testing after finishing fourth in a study conducted by Finnish firm Test World Oy. The firm’s tyres reportedly left the experience test drivers of with a good impression “especially in aspects of driving behaviour on wet roads.” According to a news item on Linglong’s website, Test World’s 2011 Summer tyre test examined more than 12 brands including tyres from Goodyear, Continental and Bridgestone. Linglong entered its Green-Max product into the test.

6th July 2011/by Tyrepress Editors

Di Grassi confirmed as Pirelli test driver

Pirelli has signed on Brazilian driver Lucas di Grassi as its latest test driver. The 26-year-old will perform at least five test sessions in the Italian tyre maker’s Toyota TF109 test car later this year to provide input for the development of the latest-generation Pirelli Formula One tyres. In addition to carrying out the tests, di Grassi will attend some grands prix with Pirelli this year, starting with Silverstone, in order to collect information and pass on his experience during technical debriefs.

6th July 2011/by Tyrepress Editors

Pirelli confirms F1 tyre compound selections for Britain, Germany, Hungary

Pirelli has confirmed that it will take its PZero Silver hard (prime) and PZero Yellow soft (option) to Silverstone for the British Grand Prix, while Formula One’s 2011 visit to the Nürburgring this year will be on the PZero White medium and PZero Yellow soft tyres and the tight and twisty Hungaroring circuit in Hungary will see the PZero Yellow soft and PZero Red supersoft tyres. Pirelli’s motorsport director Paul Hembery commented: “Our nominations are designed to maximise the opportunities for strategy and find the right compromise between performance and durability.

29th June 2011/by Tyrepress Editors

Three-stop strategy king in Valencia as Vettel reaffirms front-runner status

The Grand Prix of Europe in Valencia presented an unusually prosaic Formula One meeting, with each of the top seven drivers opting for very similar tyre strategies, saving the debuting PZero White for only their final stint. Despite a challenging track temperature of 47 degrees, both PZero tyre compounds showed strong durability, with a relatively limited degree of degradation. World Championship leader Sebastian Vettel claimed his sixth win of the year’s eight races, followed home by Ferrari’s Fernando Alonso and Red Bull teammate Mark Webber. Vettel also set the fastest lap.

27th June 2011/by Tyrepress Editors