Michelin invests in cycle helmet initiative
Staffordshire County Council has teamed up with Stoke-on-Trent City Council and Michelin Tyre Plc as part of the road safety initiative. Between them they have been handing out 10,000 cycle helmets – 7,000 to young people in Staffordshire and 3,000 to children in Stoke-on-Trent.
In addition 80 bikes have also been given away and pupils have been taking part in classroom based sessions and cycling activities to boost their confidence when they are out and about. Michelin is funding after a grant from the European Commission’s Road Safety for Young People in Europe.