Pirelli talks road and race tyre commonality
Pirelli’s entrance into Formula One tyre supply was informed, in common with most motorsport tyre suppliers, by the desire to enhance recognition of the brand and sell more road tyres. When manufacturers start to market their tyres based on their motorsport involvement, a primary rhetorical stance is often to speak of “race to road” technological advantages; in other words, motorsport research yields certain technologies that help to improve companies’ passenger car tyres. To mark the end of its first season as the sole supplier to F1, Pirelli has released a statement comparing its race and road tyres that reveals where the crossover actually occurs: