Known for its style, speed and performance marketing values, Pirelli & C. S.p.A. is a multinational company based in Milan, Italy, listed on the Milan Stock Exchange since 1922, with a temporary privatization period by the consortium led by the Chinese state-owned enterprise ChemChina.
Criminal activity has been ruled out in the investigation into the death of Pirelli employee George Falder. Tests show that the 48-year old employee at the tyre maker’s Carlisle factory was not assaulted before he died inside one of the plant’s autoclaves.
Although the World Superbike Championship is switching to 17-inch tyres for the 2013 season – a change promoted as one that will aid in the motorsport-driven development of road-going motorcycle tyres – the British Superbike Championship will continue for one further year on Pirelli’s 16.5-inch tyre.
At June’s Reifen show in Germany Pirelli was first cab off the rank with a market-ready ‘AA’ labelled passenger car tyre. Now the Italian manufacturer has announced the impending launch of its ‘AA’ truck tyre, the ST:01 Neverending Energy. The range has been specifically developed for trailers and semi-trailers and is said to have benefited from testing and work conducted at Pirelli’s research facility in Milan. Developments engineered into the ST:01 include a patent pattern tread pattern and a dual compound tread, also paten pending, with a high silicone content for reducing heat build up. The profile and geometry of the sidewalls and tyre bead are also brand new.
Further details of the lethal incident at Pirelli’s Dalton Road, Carlisle tyre production factory have emerged with various sources naming the victim as George Falder, 48 from Carlisle. According to local police Falder was found dead inside an autoclave at about 18:00 BST on Sunday 30 September. Contrary to earlier news reports, the autoclave was not used in the retreading of tyres as Pirelli exclusively produces new passenger car and 4×4 tyres at the Dalton road facility. Instead, company representatives clarified that the autoclave in question was used in the curing of beads used in the construction of new tyres.
Pirelli’s Carlisle passenger car and 4×4 tyre factory is back up and running again after managers halted production following the death of an employee. The BBC has named the deceased as George Falder, 48, from Carlisle, who was found dead at his work station on Sunday, according to the company.
Following reports of a death at Pirelli’s Carlisle passenger car and 4×4 tyre production facility, the manufacturer has issued a statement confirming that a worker had been found dead in the factory. It also communicated how the company is “deeply saddened” to announce the news of the fatality and confirms that work at the factory has been suspended to “facilitate the investigation.”
Whatever happens in the wider economy and even in the tyre market in particular it seems that being strong helps you stay strong when it comes to online branding. Throughout the last eight annual surveys of the online prominence and sentiment of leading tyre brands one thing has stayed the same. Michelin has always come top in terms of prominence and has been beaten only by Pirelli on two occasions (2005 and 2006). Furthermore the top six places are seemingly impenetrable to those seeking to build their brands online, with the same handful of companies trading positions with each other but some way off of the rest of the pack in terms of prominence. However, there are always surprises and 2012’s survey is no different.
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National and regional media report that Cumbria Police are investigating a death at Pirelli’s Carlisle factory. An ambulance crew was first dispatched to the plant to treat a man in his 40s on the afternoon of 30 September, however he was pronounced dead at the scene and police were requested. Specific information regarding the death have not been made public, however the police say it is being treated as suspicious. Pirelli management have temporarily closed the factory.
When hearing the name Pirelli your thoughts may turn to Formula One, however the tyre maker also supports races where the highest speed imaginable isn’t the top priority. Such a case is its partnership with the Green Rally of Montréal, formally known as the Rally of Alternative Energies of Montréal and Hydro-Québec. Pirelli will act as the official tyre supplier of the series with its Cinturato ‘Green Performance’ range.
The British Rally Championship will move to a seven-round format in 2013, with the Scottish Rally returning after a seven-year break and Rally North Wales back as the opening round. Rallye Sunseeker will host the season’s finale in October. Pirelli has been the series’ official tyre supplier since 2007.
The latest Pirelli UK report filed with Companies House shows a slight drop in pre-tax profit in 2011 despite sales jumping almost £40 million year-on-year to £329.7 million. Profit decreased from £12.2 million to £12 million during the year. The company singled out its original equipment segment activities as a strength during the year, noting that Pirelli UK continued to secure new contracts with prestigious vehicle manufacturers.
Red Bull driver Sebastian Vettel took his second win of the season in Singapore with a two-stop tyre strategy, which prevailed following two safety car periods. Vettel started from third on the grid with the P Zero Red supersoft tyre and then completed two stints on the P Zero Yellow soft tyre, which had been nominated for the weekend. Vettel’s winning margin was nine seconds over McLaren’s Jenson Button, who adopted the same strategy, pitting four laps later for his first pit stop than Vettel.
Testing of Pirelli’s Cyber Fleet system began earlier this year in South America, and in the second half of July an evaluation programme also began in Europe. So far, Pirelli’s European tests, conducted mainly in Germany using 15 heavy goods vehicles, have monitored the Cyber Fleet system over more than a million kilometres. Tests will continue until February 2013, and results so far confirm the results obtained in Latin America. Cyber Fleet will go on sale by the end of January 2013.
Pirelli has been named world leader in the Autoparts and Tyres sector of the Dow Jones Sustainability World and Dow Jones Sustainability Europe indices for the sixth consecutive year, with a score of 86 points compared with a sector average score of 53.
Luca Negri has been appointed Pirelli’s new industrial director for the UK. He takes over from Paolo Battistini, who will return to Pirelli’s Milan office to work in the Company’s Industrial business unit. Negri will be based at the tyre maker’s Carlisle site.
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