Pirelli is expanding its line-up of all-season tyres in response to increased demand for these products. It is introducing a total of 22 new 16- to 19-inch sizes into its Cinturato All Season Plus and Scorpion Verde All Season SF ranges. With the addition of these sizes, Pirelli says it will be able to cover around 90 per cent of the potential all-season market in Europe, a market that it notes doubled between 2016 and 2019.
Pirelli is set to capitalise on the rising consumer interest in all-season tyres across Europe with an expansion to its range to cover more than 90 per cent of the market. Pirelli will introduce 22 new sizes between 16 and 19 inches in the Cinturato All Season Plus and Scorpion Verde All Season SF product ranges. All of these products are also available with Pirelli’s Seal Inside technology – a puncture protection layer added to the inside of the tyre to help extend mobility in case of damage. Pirelli adds that the new generation of premium all-season tyres has supported growth in the all-season tyre market, which in turn has seen more tyre manufacturers bring out a wider range of products. Tyres & Accessories asked Pirelli UK chairman and CEO Dominic Sandivasci about the latest European market trends, starting with the relationship between winter and all-seaosn tyres.
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Pirelli