Pirelli tyres tuned for electric vehicles are signified by the manufacturer’s ‘Elect’ branding, joining a range of other innovations increasingly demanded by car manufacturers and drivers. Elect tyres primarily offer low rolling resistance to maximise electric vehicles’ range, but they are also low-noise models to emphasise the quiet inside the cabin. With the engine no longer the primary source of noise, combatting sound frequencies produced by tyres is vital to capitalise on a key advantage of the new wave of electric cars, Pirelli states.