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Pirelli Ice Zero 2 studded tyres take bow at World Skiing Championships in Sweden

Pirelli’s new Ice Zero 2 studded winter tyre has been introduced in an exclusive preview on the roads of the World Skiing Championships at Are, Sweden, an event for which Pirelli is the main sponsor. Pirelli is also equipping the Audi e-tron cars used by the event organisers, and for featured “ice-driving experiences”, with Ice Zero FR and Ice Zero 2 rubber. The Ice Zero 2 is designed to meet the mobility needs of top of the range cars on Nordic and Russian roads. It will be launched officially on the icy roads of Pirelli’s proving ground at Flurheden in Swedish Lapland.

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Pirelli Ice Zero wins harsh ice, snow test

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Pirelli’s Ice Zero studded tyre has been awarded top honours in a dedicated test hosted by one of Sweden’s leading car magazines. The tyre beat eight key rivals from the best-known tyre manufacturers in the industry during a rigorous test that tested every aspect of snow and ice performance. Traction, braking, grip and handling in a variety of snow and ice conditions were assessed during the test, carried out by Swedish car magazine Teknikens Varld.

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