Pirelli to Invest US$100 million in Argentina Plant
Pirelli has announced plans to consolidate its already strong position in South America by expanding production at its Merlo, Buenos Aires, Argentina factory to 6 million units a year by 2013 with investment of US$100 million. The announcement prompted news agency Reuters to add Pirelli to its list of Italian “stocks to watch” on 21 October, owing to the fact that Argentina is “South America's number two economy.” By the end of 2010, Pirelli’s Argentinean sales are expected to grow by 55 per cent to $365 million and the target for 2013 is $500 million. This compares with 235 million dollars in 2009. Some news reports suggested the move means the firm "will move part of its production to Argentina, from Brazil and Europe." Company representatives did not comment on what, if any, affect the expansion plans would have on its existing European production capacity.