Known for its style, speed and performance marketing values, Pirelli & C. S.p.A. is a multinational company based in Milan, Italy, listed on the Milan Stock Exchange since 1922, with a temporary privatization period by the consortium led by the Chinese state-owned enterprise ChemChina.
As of this year, TireHub is a Pirelli distributor. The US-based tyre wholesale business, which The Goodyear Tire & Rubber Company and Bridgestone Americas jointly established in 2018, will take on the Pirelli range from early 2025. Alongside Toyo Tires, it will be one of only two TireHub tyre brands that do not belong to either of the founding partners.
Pirelli has teamed up with clothing brand Blauer to present the Blauer x Pirelli capsule, a collection of four gender neutral garments made from recycled materials. Announcing the release of this exclusive range, the tyre maker says the collaboration brings together Blauer’s “essential functionality” and its own “passion for design.” It adds that “while Blauer has deep roots in workwear and technical outerwear, Pirelli represents excellence in the field of technological development, performance and sport.”
The company behind the Pirelli, Prometeon and Aeolus tyre brands is looking to establish a passenger car tyre plant in Egypt. The country’s State Information Service reports that Prime Minister Dr Mostafa Madbouly met with Wang Jianjun, Chairman of China National Tire & Rubber Co., Ltd, on Monday to discuss this matter. The Chinese tyre maker indicates that such a project may take place during the second phase of its future investment in Egypt.
From this year, Pirelli will be the Official Tyre Partner of the Australian Open, which will start on Sunday 12 January in Melbourne. The Italian brand thus fills a tyre-shaped hole left by the departure of Maxxis, official tyre for several years last decade. Pirelli is also in good company, with the Dunlop brand continuing as Official Ball Partner, a status it has held since 2019.
In compliance with regulatory requirements, Pirelli has published extracts of the shareholder agreement that was updated following the purchase of Pirelli shares by Camfin Alternative Assets S.r.l. and Camfin S.p.A. (Camfin), companies controlled directly and indirectly by Marco Tronchetti Provera & C. S.p.A. (MTP). These acquisitions took place last October and November.
Pirelli has once again claimed first place globally in the Auto Components and Automobiles sectors of the Dow Jones Sustainability World and Europe indices. The tyre manufacturer remains the only company in its industry to be included in both indices.
The USA is headed back to the Moon in a couple of years and several other countries have landed vehicles on the lunar surface. Pirelli hasn’t been there and – as far as we know – isn’t planning a mission, but the Italian brand comments that the Pirelli tyres used over the course of the 24 Grands Prix in this longest ever Formula 1 season covered a distance that almost would reach the Moon “on an imaginary road linking our planet to its only natural satellite.”
At a meeting on 15 October, the Board British Tyre Manufacturers’ Association (BTMA) welcomed its first ever female member. Marisa Hever-Smith, Managing Director at Yokohama HPT, joins the Board as one of two new additions. Dimitrios Papadakos, who Pirelli recently appointed as CEO of Pirelli UK, also takes a place on the BTMA Board.
Pirelli is extending its Diablo and Scorpion motorcycle tyre ranges in 2025 with a new custom-touring tyre and a successor to the Italian brand’s “most successful” Motocross World Championship product. The Diablo Powercruiser is Pirelli’s sporty interpretation of the custom-touring tyre for sport Cruisers and Baggers; the Scorpion MX32 Mid Soft will offer 2025 competitors in the FIM Motocross World Championship new rubber to follow an exceptionally successful predecessor.
On 20 November 2024, Kraftfahrt-Bundesamt (KBA), the German Federal Motor Transport Authority, detailed the worldwide scale of the previously-reported recall of certain Pirelli-manufactured Metzeler-brand “Tourance Next” and “Tourance Next II” as well as Pirelli-branded “Scorpion Trail II” tyres. In short, 62,526 units are said to be affected worldwide, which is considerably more than it first appeared at the point of the initial North American recall of some 3,100 tyres.
Pirelli has premiered the latest edition of its Formula 1 vodcast, Box Box Box, in which host Tom Clarkson talks to leading F1 personalities, Christian Horner, Laurent Mekies, and Nico Hulkenberg on the topic of Adrenaline. Among other subjects, Horner, Red Bull Racing team principal, discusses what makes Max Verstappen such a formidable racer after the Dutchman clinched F1’s world championship title for a fourth consecutive season, praising his “mental strength” and “resilience at the key moments.” The Box Box Box vodcast runs over six episodes on a different theme each time (Speed, Education, Dedication, Time, Adrenaline, Challenge). It is available on YouTube and on Spotify, with the latest episode also embedded below. It will conclude for 2025 with its sixth and final episode, online on 3 December, with Valtteri Bottas, Gunther Steiner, and Rebecca Lee, the official starter for the Formula 1 Grands Prix.
Pirelli has debuted the third in its series of six Formula One vodcasts, featuring the biggest names in the series and presenter Tom Clarkson. The episode, entitled ‘Commitment’, features Charles Leclerc talking about the opportunity to go head-to-head with Lewis Hamilton on equal terms as team-mates at Ferrari in the 2025 season. The episode also features interviews with Mohammed Ben Sulayem, president of the FIA (International Automobile Federation), and Pirelli director of motorsport, Mario Isola.
Optional sport tyres always deliver better performance, right? Not necessarily, says auto motor und sport (ams). When the German motoring publication tested the latest Porsche Macan Turbo Electric, the model they received didn’t arrive on standard 20-inch rims, rather with 22-inch wheels fitted with “performance tyres” – an option that costs £464 in the UK.
Pirelli UK was named Tyre Manufacturer of the Year at the Tyre Industry Awards 2024, recognising the company’s excellence in product innovation, sustainability, and beyond. The NTDA Tyre Manufacturer of the Year Award celebrates the achievements of manufacturers that have made significant contributions to the tyre industry, with the winner decided by a select panel of independent industry experts. Pirelli’s success stems from its unwavering commitment to quality, safety, and sustainability, exemplified by products like the P Zero range, including the P Zero E tyre: the first UHP tyre on the market with more than 55 per cent bio-based and recycled materials.
Pirelli announced on 6 November that Italy’s Prime Minister’s Office has initiated an administrative procedure to investigate a potential breach by China National Tire and Rubber Corp. (CNRC) of Italy’s ‘Golden Power’ regulations. Should the investigation substantiate concerns over organisational links between Pirelli and CNRC, it could lead to new or reinforced restrictions on CNRC’s role within Pirelli’s corporate structure.
If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.
Pirelli
NTDA