It is now half a century since Mans Heuver entered the tyre business, swapping his job as truck driver for that of tyre dealer and opening a small shop in Den Ham, the Netherlands. Over time he and his two sons, Jan and Bertus, transformed this business into a large wholesale operation bearing their name, Heuver Tyrewholesale. But while the company is looking back on its history throughout the course of this year, Heuver Tyrewholesale is also looking forward to the future. This year sees the wholesaler renew its focus on the agricultural market and increase its efforts with OEM partners.