Sara Correa is the newly-appointed chief marketing officer at Bridgestone Americas. She will begin in this role on 26 July, succeeding Philip Dobbs, who recently announced he will retire from Bridgestone in October after a brief transition period.
Prior to the weekend’s Super Bowl 50, Bridgestone Americas announced the extension of its National Football League sponsorship arrangement for a further five years and its continuation as the NFL’s official tyre. The new deal extends the tyre maker’s eight-year relationship with the NFL and advances its ‘Bridgestone Performance Moments’ campaign platform, which includes the award for top performance play of the year at NFL Honors during Super Bowl week.
Bridgestone Americas Tire Operations (BATO) has appointed Marshall Hyzdu to head marketing within its commercial tyre business. As vice-president of BATO’s Commercial Tire Division, Hyzdu takes on responsibility for marketing initiatives related to OTR and truck and bus tyre products for the company’s Bridgestone, Firestone, Bandag and Dayton brands in the region where BATO is active.
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