Aged just 18, Phil-Kevin Sell founded German online tyre retailer fritzreifen in 2011, and followed this two years later with a mobile tyre fitting service, GoJames. Now, together with GoJames management team members Moritz Kampmann and Sebastian Severin Schulte, Sell has his eyes on a much bigger prize: They aim to establish Europe’s “leading B2C tyre platform.” This B2C platform is called Pneo, and the GoJames team intends to launch it by April 2019.