Tyre businesses still play to traditional gender stereotypes, according to new research. A study conducted by PH Media Group has found the typical voice profile used by firms in their audio branding is male and aged 35 to 45. The most popular voice is also friendly and upbeat in tone, helping to convey a sense of reliable service, while instilling a positive attitude in customers.

None of this will come as a surprise, given typical perceptions of the industry but audio branding specialist PH Media Group advises tyre firms to consider breaking with stereotypes where appropriate and choose branding that reflects an increasingly diverse customer base.