Petlas showcases innovations at IAA Transportation 2024
At this week’s IAA Transportation show, Turkish tyre maker Petlas has presented its commercial line-up, including several new additions. These include truck/bus, coach and trailer tyres.
At this week’s IAA Transportation show, Turkish tyre maker Petlas has presented its commercial line-up, including several new additions. These include truck/bus, coach and trailer tyres.
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During IAA Transportation 2024, Petlas will highlight Petlas’s “strategic focus on keeping up with industry technology and maintaining high standards of quality”.
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A new Petlas product website is now live. Petlas says its upgraded online presence provides users with a “significantly enhanced mobile experience,” ensuring faster access and a more intuitive interface. The site functions as an online catalogue, offering distributors, business partners, and customers quick and easy access to detailed information about Petlas tyres.
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The Turkish Accreditation Agency (TÜRKAK) has awarded Petlas Tire Corporation its National Accreditation Certificate. This certification enables the company’s nationally accredited Tire Testing Laboratory to provide international compliance approval for aviation tyres.
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Petlas Tire Corporation showcased its range of “innovative tyres and advanced technologies” at The Tire Cologne 2024, held from 4-6 June in Germany. Indeed, the Turkish tyre manufacturer’s large stand reportedly attracted “considerable interest from visitors and industry professionals alike”, according to company representatives.
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Micheldever Tyre Services (MTS) introduced the Petlas brand to its stable of exclusive tyre brands in March 2023. The Turkish brand has continued to develop its European product range and brand positioning with MTS inside the UK and presents the Velox Sport PT741 as its car tyre range leading ultra-high performance pattern. Available in 48 sizes between 15” and 20” fitments, the tyre offers broad market coverage for the most popular vehicles. The tyre is designed to offer grip, stability and agility to inspire confidence on the road, delivering a sharp response in both dry and wet conditions, according to the manufacturer.
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Petlas has launched its latest product for industrial crane applications, the Ptx CD21 (E-2). Engineered for mixed service usage, Petlas believes the Ptx CD21 (E-2) is “poised to deliver exceptional performance in both urban and construction site environments.”
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Petlas Tire Corporation is welcoming visitors “to explore the latest advancements in tyre technology” at the Turkish tyremaker’s The Tire Cologne stand at Stand C18-D19, Hall 07.1 where the company is its two brands and “a wide range of products”. A highlight at this year’s event is the Tire Cologne debut of the new Peaklander M/T SUV pattern. Engineered for superior traction, durability, and resilience, the Peaklander M/T aims to “transform the off-road driving experience for enthusiasts across the globe”.
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Petlas Tire Corporation has added a new super-single size to its truck and bus radial (TBR) range. The Turkish tyre manufacturer upgraded the compounds of its NZ300 pattern at the end of 2023 in order to “increase mileage performance, setting a new standard in tyre efficiency”.
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In the ever-evolving automotive tyre manufacturing sector, where safety, performance and durability are paramount, Petlas Tyres aims to be at the forefront of innovation and reliability. UK exclusive distributor Micheldever Tyre Services sees the brand as one that captivates consumers with its superior value, innovative technology and a commitment to safety. With a heritage spanning half a century, Petlas represents for MTS a trusted name in the global tyre industry that boasts a “comprehensive range of products designed to meet the diverse needs of drivers worldwide.”
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Petlas Tire Corporation was represented at this year’s Agritechnica 2023 with its two brands Petlas and Starmaxx and presented its wide range of agricultural tyre solutions. Products on display included new flotation radials and VF tyres for tractors and sprayers.
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Bleak economic circumstances generally create brand strategy complications within tyre distribution. Drivers’ demand for lower priced tyres as cost-of-living pressures hit their pockets can alter the dynamics at play in wholesalers’ exclusive brand offerings, which are often pitched as premiumised products with additional benefits that make paying more than a budget price worthwhile. Yet down markets are also a time to build for the future, sowing seeds that will yield benefits when the outlook brightens. In the case of Micheldever Tyre Services (MTS), a new-build warehouse in Scotland to support its business growth north of the border and a newly added exclusive distribution deal with Petlas are two ways in which the company is building for the future and managing the current market situation. Tyres & Accessories asked Graham Mitchell, MTS wholesale director, about its exclusive brands, which also include parent company Sumitomo Rubber Industries’ Falken Tyres, General Tire, and GT Radial, as well as the development of its warehouse in Bellshill, Scotland.
Petlas Tire Corporation is set to present its latest range of tyres at the forthcoming Automechanika 2023 event. “At Petlas, every tyre tells a story. It’s a reflection of our dedication, the hurdles we’ve overcome, and the passion that drives us,” remarked Oğuz Ay, international sales and marketing director of Petlas.
Petlas has introduced its latest winter tyre models, the SnowMaster 2 and SnowMaster 2 Sport, at IAA Mobility in Munich. The manufacturer said the new models underscore the company’s commitment to leveraging new technologies in tyre design, ensuring enhanced performance in both snowy and rainy conditions. The company adds that test results have shown improved safety and efficiency. Petlas said the new tyres “attracted significant attention” at IAA Mobility.
Petlas is exhibiting its new winter tyres at IAA Mobility 2023. The IAA Mobility fair, which runs from 5th to 10th September in Munich, will speaking see Petlas showcases its collection of passenger car radial (PCR) tyres to attendees.
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