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Continental’s Straten switches to non-tyre role

Enno Straten will take on a new position within Continental from 1 November 2023, leaving the Tires group sector where he is currently responsible for Strategy, Analytics and Marketing (SAM) in the EMEA region Replacement Tires business area. As of next month, he will head Continental’s Automotive Aftermarket business, a segment that includes replacement and wear parts for the passenger car aftermarket. Straten succeeds Peter Wagner, who will pursue new opportunities outside of Continental.

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  1. New manager for Continental’s independent aftermarket business
  2. From T2 to TractorMaster – Continental’s 90 years in agri tyres
  3. VDO aftermarket range rebranding as Continental
  4. Design awards for Continental SportContact 7
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VDO aftermarket range rebranding as Continental

Continental has manufactured tyres for more than 120 years, and these decades in the business have given it considerable brand recognition. It now intends to leverage the widespread awareness of the Continental name to aid its aftermarket vehicle electronics and mechatronics business. Going forward, its VDO line will be rebranded.

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Related news:

  1. Continental introduces aftermarket sealant kits and sealants
  2. Continental Changes Agricultural Tyre Organisation
  3. EnTire Expands Aftermarket TPMS Programme
  4. Conti Names Commercial OE Account Manager
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Continental introduces aftermarket sealant kits and sealants

This month, Continental is introducing a new aftermarket tyre sealant kit and other sealant products. The company says these products are made to OEM quality and offer a solution to drivers looking to replace existing kits – products that, according to Continental, need to be substituted after around four to five years.

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Related news:

  1. VDO aftermarket range rebranding as Continental
  2. Continental Changes Agricultural Tyre Organisation
  3. Siemens to Spin Off VDO on June 1
  4. Continental strengthening ADAS business in Asia
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New manager for Continental’s independent aftermarket business

Continental has named Peter Wagner managing director of Continental Aftermarket GmbH, the Interior division business that specialises in products for the independent aftermarket. Wagner, previously sales manager within the business, began in this role on 1 July. He succeeds Helmut Ernst, who left Continental to take up a position at ZF Services.

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Related news:

  1. Continental introduces aftermarket sealant kits and sealants
  2. Continental Achieves 3Q EBIT of 413.4 million euros
  3. Analysts: Conti profits beat projections
  4. Bentley’s Dr Ariane Reinhart joins Continental’s executive board
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