Kenda Europe is expanding its European activities in the powered two-wheeler segment with the formation of a dedicated Powersports team. Leading this initiative is Shaun Jones, who currently serves as Segment Director for Trailer & Caravan. Jones will transition into his new role in January 2025 and will collaborate closely with Kenda’s global Powersports teams in Taiwan and the United States, as well as the European Specialty unit, to drive growth and innovation in this market.