Davanti Tyres has gone from strength to strength since its debut nine years ago, and now Oak Group Holding is introducing a second proprietary brand. Envoy Tyres will give retailers an opportunity to offer their customers a new value segment product that will “deliver exceptional value and quality.” During last week’s The Tire Cologne show, Oak’s Gary Cross showed us the new Envoy range.
With increasing consumer demand and the greater availability of electric models, the number of electric cars in the UK has rapidly grown. When looking at how this increase is playing out in the fleet market, research from the SMMT indicates that three out of every four new electric vehicles were registered to fleets.
Davanti Tyres has launched its first semi-slick track tyre, the Protoura Race. The tyre, designed to offer the power and handling to achieve podium results, was tested at Applus IDIADA and Calafat Circuit in Spain, as well as at the UK’s Formula One host circuit, Silverstone. Its features include a directional tread pattern for superior wet control, enhanced carcass strength for more driver feedback and control under high cornering forces experienced on race tracks; a new compound to provide the grip required for faster acceleration and harder braking; and a road-legal, semi-slick tread design to allow amateur racers to drive to and from the track. Davanti adds that the tyre will be available in sizes between 13” and 18”.
Independent tyre wholesaler Oak Tyres has exceeded its goal of offsetting 3,000 tonnes of carbon emissions in association with Ecologi. Within 12 months, Oak Tyres reports that it has offset 3,800 tonnes of carbon from its van fleet through 15 different carbon avoidance projects, as well as funding over 47,000 trees for forestation and reforestation plans worldwide.
The need to meet stringent CO2 emission targets by whatever means possible has prompted many car makers to dispense with conventional spare wheels, a move that can leave drivers feeling more vulnerable, especially considering the increasingly potholed state of our roads. To ensure drivers can enjoy performance without stress as we enter the summer months, Davanti Tyres has expanded its ultra-high-performance Protoura Sport range to include run-flat sizes.
Davanti Tyres has added SUV fitments to its recently launched Alltoura all-season tyre range. Launching the Alltoura H/T 4-Seasons, Davanti said the new model has been engineered to provide balanced performance, stability, fuel efficiency and durability for SUVs on the road. The tyre was developed using an extensive testing programme at leading proving grounds, Applus+ IDIADA in Spain and Test World in Finland, in summer and winter conditions. It is available in a range of 16-19” SUV fitments.
What do you get when you pair the durability, performance and reliable handling of Davanti’s Terratoura with ex Special Forces soldier and TV personality Ollie Ollerton? The answer: An epic challenge where adventure beckons.
Davanti Tyres has launched its first all-season passenger car tyre, the Alltoura 4-Seasons. The new all-season passenger car tyre has been engineered to provide durability and performance in spring, summer, autumn, and winter, with a range of technical features contributing to its versatility. The new tyre joins the recently launched Vantoura 4-Seasons light commercial vehicle tyre in the brand’s portfolio targeting year-round mobility and has been the product of thousands of miles of testing at the UK-based brand’s summer and winter test centres. With the latest generation of premium all-season tyres proving successful in convincing UK and European motorists of the value in fitting versatile tyres, the new product line from one of the UK market’s biggest-selling mid-range brands will challenge for a piece of this growing segment. It also extends the second wave of Davanti tyres, whose names contain the “toura” suffix, introduced since the brand’s launch range from 2015. Other such products include the Terratoura all-terrain tyre, and several versions of the Wintoura cold weather tyre series, which has models for the car, performance car, SUV, and van segments.
Davanti Tyres has renewed and extended its global commercial partnership with Everton Football Club. Davanti, a global tyre brand headquartered in Newton-le-Willows, east of Liverpool, has been a club partner since 2017. It will remain Everton’s ‘Official Global Tyre Partner’ as part of the new multi-year agreement. Davanti says the deal will help to support its objective to further increase its presence in the UK, Europe, Middle East, Far East and South America. It will also enhance its brand exposure across Everton’s digital channels and at Goodison Park on matchdays.
Davanti has launched its new ultra-high performance tyre for the premium vehicle market, the Protoura Sport. The brand calls the Protoura Sport its “most advanced car tyre,” with “decades of engineering expertise” and “thousands of miles of testing” going into its development. “With Protoura Sport, we’ve created a tyre with many new and innovative features,” said Davanti Tyres general manager Peter Cross. “This tyre sets a new bar for responsiveness, handling and performance. It’s at one with the driver.” Davanti previewed the tyre just over a year ago at its first international dealer conference, where it discussed development plans for its range and brand development. It had previously previewed the tyre at 2019 trade shows.
Davanti Tyres is opening a European Development Centre at Applus+ IDIADA. The brand, owned by the UK’s Oak Group, says the centre will “spearhead its next-generation tyre design.” Davanti has previously used the Spanish facility, located in the northeast of the country near Barcelona, in the development of its tyres. It says the facility will allow its research and development team to experiment more with innovative new designs and materials, speed up new product development, and enhance ongoing testing and improvement of its existing range. General manager Peter Cross calls the move “the biggest step Davanti has taken since we brought our first tyre – the DX390 – to market.”
Oak Tyres is marking 40 years in business – and of consecutive years of “sales growth” in 2020. The independently owned company, which is a founder member of Grouptyre, says that its sustained progress is down to its service-led philosophy: “If we provide a better service than our competitor, great things will happen” – its guiding statement since its establishment in 1980. Today, Oak has become one of the largest independent tyre wholesalers in the UK. It has more than 500,000 sq ft of warehouse space across its Haydock, St Helens, Manchester, Leeds and Tyne and Wear sites. In the last decade in particular, Oak’s distribution of two successful brands from the Far East – Landsail and Evergreen, both exclusively distributed – has supported impressive market penetration for both. Since 2015, Oak has established its own global private tyre brand, Davanti, which at the last count is present in more than 60 countries.
Formula 1’s Portuguese grand prix will take place at the Autódromo Internacional do Algarve in Portimão for the first time on 23-25 October. The rescheduled 2020 F1 season has put the circuit in elite company, with Silverstone (31 July-2 August and 7-9 August), Spa (28-30 August), Monza (4-6 September), the Nürburgring (9-11 October) and Imola (31 October-1 November) all hosting competitive racing in challenging times. UK brand Davanti Tyres is the official tyre partner at the track, a position it has held since 2017. “This is an incredible achievement for the team at the Autódromo Internacional do Algarve,” said Davanti general manager Peter Cross.
Davanti marked its fifth anniversary with its first international dealer conference at the end of February. The tyre brand hosted more than 150 attendees by Everton Football Club’s Goodison Park, where it’s development director Gary Cross took the opportunity to announce its upcoming products, including range extensions and what might be called the second generation of Davanti tyres given the new naming conventions first introduced in the Wintoura winter tyre and Terratoura all-terrain 4×4 tyre ranges. Davanti sales director for UK and Ireland Sean Maddocks also presented observations on tyre markets, the development of the brand’s global dealer network over the past five years, and its commercial partnerships including the renewal of its official brand partnership with Everton FC.
Davanti Tyres has appointed Najib Chakhtoura sales director for the Middle East and Africa, in order to establish a “permanent presence” in the region. Chakhtoura is tasked with developing relationships with new and existing distributors to increase the brand’s global reach and sales volume. He previously held senior roles developing premium brands across the UAE, Egypt, Saudi Arabia, Jordan, Kuwait and North and East Africa. Chakhtoura will establish a new regional office for Davanti to introduce the brand into new territories across North, East and West Africa, the Gulf States and the wider Middle East.
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