Change of any sort within an organisation can be difficult, says Richard Todd, but sometimes change is necessary in order to find the right area of focus and to grow in this. Upon becoming chief executive officer of STARCO at the start of last year, Todd took over the day-to-day management of a half-century old company on the cusp of starting the sizable task of redefining its focus and long-term direction. He began working on this in close collaboration with company owner, Peer Ejlergaard. Now, some 18 months later, this direction is clearly visible. At Reifen 2016, Richard Todd spoke about the structural reorganisation taking place within STARCO and the steps taken to realise it.