Bridgestone has won the NTDA Tyre Industry Award for Staff Training & Development for the second successive year, and the third time in four years. Since scooping the award in 2018, Bridgestone has strengthened its training team, developed a number of courses for automotive retailers and has even entered into a partnership with Her Majesty’s Prison Service via an offender training scheme to upskill the commercial tyre industry.
The need to increase the volume of training in the tyre industry, helping both to achieve uniformly better standards of service and for businesses to work to retain staff through training and qualifications, has increased, Bridgestone commercial and marketing director John Folliss tells Tyres & Accessories. More reasons for enhancing training programmes include the changes in skill base brought about by both new technology and legislation.
Bridgestone has become the first tyre manufacturer to offer the Society of Operations Engineers’ (SOE) Commercial Tyre Technician Licence to employees of fleets across the UK. The company said the licence would raise standards and improve uniformity in the commercial tyre industry. Attaining the licence requires the completion of three practical assessments and an online test. It aims to regulate the industry and provide best practice with an approved standard that everyone can aspire to achieve. The licence is currently being rolled out, and Bridgestone UK development trainers Phil Thirsk and Paul Turner passed rigorous tests in October to become qualified assessors.
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