Alliance coming to Europe as Yokohama’s second car tyre brand
According to one Japanese publication, Yokohama Rubber will launch a second car tyre line in Europe this year under the Alliance brand name. The Nikkei Asian Review reports that the Alliance-branded passenger car tyres will be manufactured in Japan and that European retailers – it names the UK, France, Germany and Spain as four target markets – may have stocks of the tyres by May 2017.