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New appointment aims to further expand Hankook Masters Programme

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The Hankook Masters Programme was launched in the UK at the end of 2012 and enjoys ongoing growth. To facilitate the scheme’s continued expansion, Hankook Tyre UK has appointed Nick Maltby its franchise development manager. Maltby brings over 30 years of tyre trade experience, gained through senior positions at large independent retailers, into his new role. He joins existing franchise manager Ben Francis in the development of the Hankook Masters Programme.

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Related news:

  1. Hankook Masters rolled out in the UK
  2. Blackcircles.com Aims to Grow Network 30%
  3. 10th Hankook Masters depot opens
  4. Jeff Allam to Open Second HiQ Centre
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Kumho begins NBA basketball partnership

Kumho Tire and North America’s National Basketball Association (NBA) have entered into a new multiyear marketing partnership that will make Kumho the official tyre of the NBA and NBA Development League (NBA D-League) in the US and South Korea. This is the first official tyre partnership for both leagues and is Kumho Tire’s first partnership with a US sports league.

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Related news:

  1. New marketing role to oversee Bridgestone Americas’ consumer business
  2. Tyre makers get behind US college basketball
  3. Kumho official tyre of US Soccer Federation
  4. Conti Hooks Up With Giovanna in Marketing Deal
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Apollo Tyres building UK dealer network at ‘iconic venue’ events

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Apollo Vredestein UK managing director Stuart Jackson revealed several strategic details with which Apollo plans to grow its brand in the UK. Apollo is to introduce a truck and bus tyre range and expand its passenger car tyre lines into a fourth generation, with a sizeable investment in UK marketing “to support brand growth.” The tyre manufacturer will also develop its links with Manchester United, both as a partner in a sports facility initiative and as a significant branding opportunity, with video and print marketing materials featuring the purple of Apollo and the red of the Stretford team.

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Related news:

  1. Apollo Tyres extends Manchester United partnership to 69 countries
  2. Algarve Product Experience extends Davanti’s first-year hot streak
  3. Long-term trend shows winter tyres receding, all-season rising in UK
  4. Conti launches WinterContact TS 850 P winter tyre in Austrian alps
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We’ll continue with ‘Reifen’ tyre show, confirms Messe Essen

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As reported last week, the main sponsor of the Reifen tyre show, which is held every two years in Germany, will part ways with exhibition organiser Messe Essen after the 2016 show. Trade association and current Reifen ‘ideal sponsor’ the BRV intends to be involved in a new tyre trade fair located in Cologne. A letter sent by Messe Essen on 23 January and signed by management board chairman Oliver P. Kuhrt and director of trade fairs and exhibitions Annegret Appel, addresses the future parting of ways.

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Related news:

  1. Reifen show move not linked to Essen site plans
  2. ‘Reifen’ move may result in two German tyre shows
  3. Industry divided over Essen/Cologne as preferred tyre show site
  4. Reifen 2014 opens
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Lassa signs sponsorship deal with Germany’s HSV

In addition to participating in an advertising arrangement with England’s Premier League, Lassa Tyres has engaged in football sponsorship in Germany for a number of years. The Turkish tyre maker partnered with Borussia Mönchengladbach for the 2011/12 and 2012/13 seasons, and now it has signed a new agreement with Hamburg-based club HSV. Lassa says it found a partnership with Hamburger SV attractive as the club is one of Germany’s oldest, most famous and successful football teams, and has the unique distinction of having played continuously in the Bundesliga since its foundation.

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Related news:

  1. Lassa renews Borussia Mönchengladbach sponsorship
  2. Kumho European Sponsorship Plans Clarified
  3. Kumho kicks off with Austrian football sponsorship
  4. Lassa continues Premier League advertising
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Second KTM supply deal for Maxxis

Austrian motorcycle manufacturer KTM has extended its commitment to Maxxis by selecting the tyre maker as original equipment supplier to its new Freeride range. Maxxis also supplies its FIM approved MaxxEnduro to KTM’s EXC range of bikes.

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Related news:

  1. Dunlop rubber for latest Super Duke
  2. New Dunlop tyre OE on Harley-Davidson touring models
  3. Michelin invents Road-Legal Multi-Compound Racing Tyre
  4. Maxxis Trepador 4×4 Has Competition Pedigree
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Expansion for Canadian tyre retailer through agreement

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Canada’s Pneus Supérieurs and OK Tire Stores have entered into a strategic alliance that creates one of the largest networks of tyre and automotive service dealers in the country. Under the agreement, Pneus Supérieurs will join OK Tire Store’s network of independent dealers as an associate member and shareholder.

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Related news:

  1. French MRT Franchise Renews Contract
  2. TPMS Firms Strike Deal
  3. Parts Alliance calls for support of automotive training
  4. Allparts details investment, growth plans
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DriveRight partners with Lockside Software

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DriveRight, the wheel and tyre data supplier, is partnering with Lockside Software to help customers manage data across multiple channels from one central place. Together they provide integrated solutions to turn raw data into appealing product presentations, in the most cost and time efficient way: Geni-Sys is Lockside’s solution to effectively manage and control multiple sales channels from just one back-end. It also works in conjunction with Lockside’s software Catalog’nTime, which is an efficient tool to produce catalogues or advertising material, such as flyers or brochures.

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Related news:

  1. MAM Launches Autocat+ Version 5
  2. New Consumables Catalogue from CES
  3. Snap-on launches Verus Pro hand-held diagnostic tool
  4. 2,000 products in CES (UK) Workshop Essentials catalogue
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TyreSafe welcomes Bedfordshire and Luton Casualty Reduction Partnership as latest member

Bedfordshire and Luton Casualty Reduction Partnership is the latest road safety organisation to become a member of TyreSafe. As such, the Partnership will build upon its successful tyre safety education and awareness work, which was recently recognised and rewarded when the organisation won a ‘safety in the community’ award from TyreSafe.

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Related news:

  1. Get behind Tyre Safety Month, says ATS Euromaster
  2. Giti Tire gets behind Tyre Safety Month
  3. Giti Tire wins TyreSafe Tyre Manufacturer Award
  4. TyreSafe: 2012 Tyre Safety month broke new ground
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Portugal’s Mega Mundi joins point S

On 18 December, point S Development and Portuguese independent tyre dealer network Mega Mundi announced the signing of a partnership agreement. Under the terms of the agreement, point S Development becomes stakeholder in Mega Mundi and both retail networks will merge together under the point S banner. This combination of Mega Mundi’s 50 outlets and the existing 24 point S centres in Portugal will form the largest retail tyre network in Portugal, with 74 points of sale and complete national coverage.

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Related news:

  1. Point S – From Private Brand to Leading Brand
  2. Goodyear Dunlop UK Appoint Franchise Development Manager
  3. Point S Expands into Finland
  4. Point S (UK) Aiming for 100 Members, Recruitment Drive at Brityrex 2010
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Michelin opens two retreading plants in India

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Although a date still hasn’t been set for the inauguration of its large new tyre factory in India’s Tamil Nadu state, on 18 December Michelin inaugurated two new certified Recamic retreading facilities in the state. The commercial vehicle tyre retreading facilities, located in the Chennai and Pudukottai regions, have been established in collaboration with TVS Tread, the retreading arm of TVS Group.

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Related news:

  1. Michelin North America Raises Tyre, Stock Prices
  2. ECI International launches Tyrexpo India
  3. Michelin’s Stoke Remix Plant Gets £3.9 million in Funding
  4. Despite rising power costs, Michelin investing in German factory
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China-Europe rail link offers Heuver a new freight option

Several months ago a new rail freight service commenced between China and the German port city of Hamburg, and Heuver Tyrewholesale reports it intends to use this service as an additional channel for its tyre transport from China.

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Related news:

  1. British OTR market a focus for Heuver
  2. Heuver opens distribution centre in Bayreuth, Germany
  3. Heuver introduces Leao truck & agri range
  4. Aeolus Importer Launches European Customer Website
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Bridgestone extends London public transport deal

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Bridgestone has announced an extension of its existing deal with City of London bus fleet Metroline. The tyre supplier will maintain 500 extra vehicles for the company, one of the city’s biggest public transport providers. The buses operate predominantly in the north west of London, from five different locations. Bridgestone describes the extension of its existing two-year deal, which already involves a ‘full maintenance package’ with 1,200 buses, as “a huge coup for the business”.

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Related news:

  1. Bridgestone Wins Thamesdown Bus Fleet Deal
  2. Bridgestone UK Extends NR Evans Fleet Supply Agreement
  3. Bridgestone: Tyre management key to reducing fleet operating costs
  4. New Adventure Travel switches to Michelin
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Tereos joins BioButterfly, signs agreement with Michelin

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The world’s fourth-largest sugar producer, Tereos, has joined the French BioButterfly project to develop and roll out a process for producing bio-butadiene. The company has signed a partnership agreement with Michelin that focuses on the industrial transformation of agricultural raw materials; this partnership aims to strengthen the upstream phase of the BioButterfly project.

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Related news:

  1. Four suppliers honoured in inaugural Michelin awards ceremony
  2. Michelin partners with US firm to develop renewable isoprene
  3. Moody’s upgrades Michelin
  4. Michelin partnering in French bio-butadiene project
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Bridgestone named Hungary’s investor of the month

Hungary’s Ministry of National Economy has designated Bridgestone’s passenger car tyre factory in Tatabanya its “investor of the month” as part of its “Award for Successful Companies” programme. The accolade, one of three given under the programme, is given to corporations whose activities contribute significantly to the Hungarian economy and export growth, increase local employment and who have invested at least €5 million within the region in recent months. Bridgestone was acknowledged for the expansion it is now implementing at its Tatabanya plant.

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Related news:

  1. Extra capacity for Bridgestone US plant
  2. Bridgestone increasing consumer tyre capacity in Brazil
  3. Bridgestone Americas Officially Opens New Manufacturing Facility
  4. Bridgestone US plant reaches production milestone
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