Marangoni Offers Dealer Support Package
With the Marangoni/Group Tyre (UK) Ltd marketing partnership now firmly in place, details of a new retailer support package have been revealed. Building on the ‘Intelligent’ theme of the 2006 Marangoni/Group Tyre marketing campaign, key dealers will be known as ‘Intelligence Centres’ and strongly branded with prominent exterior signage and themed point-of-sale material.