Redline Completes Progetto Marangoni
After six months of hard work, this summer saw Redline complete is Progetto Marangoni project car. The magazine t translated readers’ ideas into “the coolest, meanest and quickest Toyota Yaris ever.” Back in Japan its designers could never have envisaged the transformation from a daily commuter car to a fire-breather.
Progetto Marangoni represents a unique first for the Italian tyre manufacturer and top tuning magazine Redline. Said Derek Carruthers, Marangoni (Car Tyre Division) Sales & Marketing Director: “We decided to adopt a totally new route to reach the young tuning market, which is such a feature of today’s motoring scene. Linking with Redline magazine whose target market this is, has proved to be a success that has surprised both Redline and ourselves. Such a unique media/tyre company partnership has caught everyone’s imagination. For Marangoni it is proving a fantastic opportunity to communicate our message to what is a new, demanding and highly influential market, while for Redline it dramatically shifts their highly regarded project car programme to a new and elevated platform.