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Michelin Names Logica as Applications Service Partner

UK based IT and business services company Logica has been selected as Michelin’s applications services partner for its Finance and Purchase Reporting Group, Supply Chain Management, Marketing and Sales (Customer Relationship Management) and Demand to Cash operations across Europe and North America. The three-year contract, which has the further option of being renewed for an additional three years, includes consulting services and systems implementation.

According to Logica, the partnership will – in addition to improving cost and quality performance – deliver enhanced operating efficiency and more responsive, flexible information systems. The contract, reports Logica, will draw upon its ‘blended delivery’ model, through which the optimal IT resources from Logica’s worldwide service centres will be allocated.

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Snap-On Signs 3-Year Aston Martin Sponsorship Deal

Snap-on Tools has announced a three-year sponsorship deal with Aston Martin Racing, which recently won the GT1 class at the recent Le Mans 24 Hours endurance race. The 009 Aston Martin Racing DBR9, driven by David Brabham, Antonio Garcia and Darren Turner – resplendent in its iconic Gulf livery (pictured) – took the Le Mans specialist class victory for sports cars which are based closely on their road-going equivalents. This was the second consecutive victory for Aston Martin Racing in the GT1 Class.

“We were delighted to have been able to announce just before Le Mans our three year partnership with Aston Martin Racing,” says Terry Barcham, Managing Director of Snap-on Tools. “Aston Martin Racing’s exhilarating success at this year’s Le Mans gave us particular pleasure. There is no doubt that we benefited considerably from the extensive television and press exposure and we look forward to a successful and mutually beneficial partnership.”

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First Stop Appoints North and Scotland BDM

Bridgestone has appointed Kumar Ash Sisodia as a business development manager for its First Stop network of independent tyre dealerships. Responsible for the ‘northern region,’ Ash will work with dealerships across the North of England and Scotland.

Ash brings a wealth of experience to the role having worked within Bridgestone’s consumer sales department as Area sales manager since 2000. Ash, alongside fellow business development managers, Chris Hawkins, Dean Dyoss and Steve Lane will expand the network of quality tyre dealerships which has seen a successful first half of the year.

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Dunlop Showcases Its Race-to-Road Technology

In touring car racing, Dunlop is the tyre supplier of choice in the German DTM, Australian V8 Supercars and the HiQ MSA British Touring Car Championship. The company possesses more wins at Le Mans than any other tyre manufacturer. This racing pedigree has helped the company to innovate technologies for tyres designed for everyday motoring. Dunlop will be exemplifying this at the Goodwood Festival of Speed this weekend (11-13 July), where the company will demonstrate how its racing success leads to high technology road tyres; the result of development partnerships with premium performance car manufacturers.

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Hunter Chosen as Ford’s US Aligner Supplier

The Ford Motor Company has chosen Hunter Engineering as its exclusive wheel alignment system supplier for Ford and Lincoln-Mercury dealerships in the United States.

Hunter Engineering has maintained a strong partnership with Ford since joining the Rotunda equipment program in 1964 as the first supplier of alignment and balancing equipment. The relationship between the two companies has strengthened over the years, as Hunter’s product line has expanded to include tyre changers, brake lathes and inspection equipment, which are also approved for the Rotunda program.

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Bridgestone Wins Thamesdown Bus Fleet Deal

Bridgestone Tyres has gained a contract with Thamesdown Transport, the Swindon-based bus company. Bridgestone will be supplying its range of specialised bus tyres to Thamesdown’s entire fleet. Paul Jenkins, Managing Director of Thamesdown Transport, explained: “We were impressed by Bridgestone’s offering. We chose them over the other bidders due to their cost effective package and their full range of services.” Based in Swindon, Thamesdown Transport runs 110 vehicles and has a modern, purpose built depot with excellent working conditions.

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RAC Foundation to Lead NTDA Tyre Ageing Campaign

The RAC Foundation, one of the best-known and most influential motoring organisations in the UK, has agreed to lend its support to a tyre safety campaign initiated by the NTDA to highlight the potential dangers of over-age tyres. The thrust of the campaign will focus on the need for drivers of older, low mileage vehicles to have their tyres checked for signs of age-related deterioration. Various cases reported in news sources in the UK and overseas, testify that tyre failures have resulted in fatal and serious injury accidents in the UK and overseas.

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Triangle Presents Diamond Back Range at Reifen

In its more than three decades of operation Triangle Tire has grown to become one of China’s top tyre manufacturers in terms of output. Annually the company produces, says Triangle, around 20 million units. Of this figure, radials account for as much as 16.5 million units, and the company claims to be the largest tyre manufacturer and exporter in China.

At the Reifen show sales manager Victor Wang spoke with Tyres & Accessories about numerous recent developments at Triangle Tire. Of particular significance, commented Mr. Wang, is a new product line introduced by the company. Called Diamond Back, the passenger car and SUV range is available in four distinct patterns, including the UHP TR968. Boasting some 20 sizes between 17 and 24-inches, the W and V speed rated range offers, says Mr. Wang, low rolling resistance, a high grip tread compound and rim protection flange on the sidewall.

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Goodyear and Agricultural University Create Innovation Award

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Goodyear has collaborated with Shropshire-based Harper Adams University in introducing an award for agricultural innovation. Having provided high performance tyres to the agricultural sector in the UK for 70 years, Goodyear have been engaged with new technology in the sector for some time, making them perhaps the most appropriate company to present such an award.

The award has been introduced to provide a suitable showcase for the knowledge and development of Britons in agriculture, and is looking to find the 2008 Goodyear Farming Innovator. The prize, which will include £3,500-worth of Goodyear farm tyres, is set to be awarded by Harper Adams from a shortlist of three contenders chosen by Goodyear from entries on the mygoodyear website.

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Goodyear Dunlop to Supply 100,000 Tyres to Police

Goodyear Dunlop has announced that it will work in partnership with the National Policing Improvement Agency, making it the main supplier of tyres to over 50 Police forces in the country. The announcement names Goodyear Dunlop as the exclusive tyre framework supplier and service provider and will see over 100,000 Goodyear Dunlop tyres fitted to police vehicles, including patrol cars, motorcycles and public order vans, each year for the next two years. The deal covers the country’s 52 constabularies located throughout Great Britain and Northern Ireland.

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3 Year Agreement Sees Vellco Continue Michelin Casing Relationship

Vellco Limited has signed a new three year agreement with Michelin in the UK to collect, sort and grade a significant proportion of the truck tyre casings arising within Michelin’s UK truck tyre division. This agreement is expected to produce a substantial number of truck tyre casings annually for Vellco’s operations, including truck tyre casings from all designated ATS Euromaster Centres.

“Michelin has worked in partnership with Vellco for a number of years now, and this new agreement demonstrates our commitment to a stable and sustained partnership arrangement for the future,” said Chris Bloor, commercial director for Michelin UK. Vellco managing director Chris Fell added “we are absolutely delighted to sign this agreement with Michelin. We are committed to giving a professional service throughout the entire Vellco operation, and this is borne out by the confidence that Michelin has shown by utilising Vellco, and our ability to deliver what they need.”

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Goodyear’s Ben Crawley ‘Highly Commended’ in Marketing Awards

Goodyear Brand Manager Ben Crawley is celebrating after being highly commended at this year’s Marketing Society awards held at the London Hilton. Crawley was one of only two selected as a finalist from across the UK, in the society’s Young Marketer of the Year Award which recognises industry leading performance from marketeers under the age of 30.

Goodyear uses a mix of media to communicate its message of safety and the brands unique safety partnerships are the main focus of this initiative. By becoming Safety and Innovation partner of the RNLI, Mountain Rescue and British Eventing, Goodyear has been able to communicate a message of family safety to a much wider target audience. Communications have included cause related marketing via Goodyear’s award winning HydraGrip tyre renowned for its safety in the wet, where 50p per tyre was donated to the authority on water safety, the RNLI and the issuing of thousands of safety arm bands to horse riders across the UK through its partnership with British Eventing.

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Michelin Extends TBWA Advertising Relationship to US

Michelin has announced the selection of the advertising agency TBWA\Chiat\Day New York to represent its Michelin brand passenger car and light truck replacement tyre business in the United States, effective immediately. TBWA currently represents Michelin’s passenger car and light truck replacement tire business in Europe and Asia, and the company has chosen to extend its partnership with the US agency network of TBWA to allow ‘greater global synergies for the brand’ including productivity, speed of operations and operational efficiency.

“TBWA will draw upon their experience with the Michelin brand in other countries,” said Claire Dorland Clauzel, senior vice president Michelin Communication & Brands, member of the Group Executive Council. “Our vision is to continually enhance the effectiveness of our communications and the addition of TBWA will help us achieve that goal,” added Scott Clark, COO, Michelin Americas Small Tires. “With this decision, we have a unique opportunity to expand the integration of our communications teams and energise a new, powerful agency team capable of reaching consumers in ground-breaking, creative ways to drive brand preference and purchase intent for the Michelin brand.”

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Pirelli Sponsors ‘Blade Runner’ Oscar Pistorius

The Pirelli Group communicates has sealed a sponsorship deal with South African athlete Oscar Pistorius. Pirelli Chairman Marco Tronchetti Provera described Pistorius as: “An extraordinary person. We are happy to be able to give him our support. For Pirelli, he could represent our new Carl Lewis; his story witnesses to the fact that will, passion and technology can vanquish any obstacles, improving the lives of many.”

“Pirelli” – added Oscar Pistorius – “is a great company and an important brand. This agreement is another sign, after winning my case to have the chance to participate in the Olympics, that barriers are in the eyes of the beholder, of those who believe them to be barriers. It would be a dream come true for me to be a testimonial like Carl Lewis.”

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Bandvulc Hosts Network Seminar

Bandvulc Tyre Contracts recently hosted a seminar on tyre contract management in Stratford upon Avon with its network of partners. The main aim was to identify areas of opportunity for growth.

“It’s been the case in recent years that tyre management and centralised administration have become more and more popular. It’s also the case that when acquisitions take place the regional and local fleet operators can become part of a national network themselves,” says Philip West, Sales Director of Bandvulc, adding: “With this background the independent tyre distributors can find it difficult to maintain the relationships they have had with the larger fleets”.

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