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Canadian Retreader Inaugurates New Michelin MRT Facility

On March 30 Canadian firm Pneus Bélisle inaugurated its new CA$3.9 million (£2.2 million) retreading plant in Saint-Augustin-de-Desmaures, near Quebec City. The facility is the second plant owned by Groupe Bélisle and the eighth in Canada to utilise Michelin Retread Technologies (MRT).

“We have complete confidence in the MRT technology, as we already have one retreading plant using this technology in Saint-Jérôme in the Laurentians,” said Daniel Bélisle, president of Rechapage Bélisle inc. and vice-president of Groupe Pneus Bélisle. “In addition to investing $3.9 million in the construction of the plant, equipment and staff training, we are also very proud to be contributing to the creation of specialised jobs in the Quebec City area.”

31st March 2009/by Tyrepress Editors

Formula One Drivers Show Support for ‘Make Cars Green’ Campaign

Bridgestone Corporation says it will this year, as a global partner of the Fédération International de L’Automobile (FIA), continue its support and promotion of the global ‘Make Cars Green’ campaign. This announcement follows the first event of the 2009 Formula One season, the Australian Grand Prix, at which Bridgestone says the Formula One drivers showed their unanimous support for the campaign.

The Make Cars Green campaign aims to reduce the effect of cars on the environment by informing drivers of how to drive in a more environmentally friendly way. In partnership with automobile associations in countries worldwide, Bridgestone Corporation and the Bridgestone Group are calling on drivers to observe the “10 points for greener motoring”.

30th March 2009/by Tyrepress Editors

Cooper in Third Year as Atlantic Series Sponsor

Cooper Tires said it will continue as presenting sponsor of the Cooper Tires Presents The Atlantic Championship Powered by Mazda for 2009. In addition, Cooper has upped its participation in the 12-race series to raise the series’ overall purse to $3 million.

“Cooper’s partnership with the Atlantic Championship continues to pay tremendous dividends,” said Chris Pantani, Cooper director of motorsport and event marketing. “Our involvement provides a great research and development environment, as well as marketing opportunities. It also provides an excellent platform for Cooper to showcase its ultra-high performance racing products and technological capabilities to enthusiasts throughout the race season.” (Tire Review/Akron)

23rd March 2009/by Tyrepress Editors

HiQ Makes £100,000 Breast Cancer Care Pledge

HiQ is aiming to raise £100,000 for Breast Cancer Care as part of a new partnership agreement between the tyre retail chain and the charity. HiQ made its ambitious pledge at the British Touring Car Championship media launch on 19 March, where the charity officially met franchisees and company bosses for the first time. Dozens of fundraising activities will be organised throughout the year to coincide with the BTCC calendar, and fast fitters across the HiQ network will be encouraged to take part in as many events as possible to swell the coffers at Breast Cancer Care. HiQ has set the £100,000 target, which will be achieved if every centre around the network can raise £500 during the course of the year.

Marketing manager Geraldine McGovern said the charity was the perfect fit for HiQ, as it reached out to a family audience: “We are all extremely excited with Project Pink and the opportunities that exist with Breast Cancer Care. We think the charity fits perfectly with what we are trying to achieve at HiQ. Not only is the charity close to all of our hearts, but no fast fit company reaches into the family market to help remove the intimidation associated with the fast fit sector.”

20th March 2009/by Tyrepress Editors

Michelin Presents Millionth Energy Saver to PSA Peugeot Citroën

The Auto Channel reports that on Monday 9 March, 2009, Michelin presented PSA Peugeot Citroën with the millionth Michelin Energy Saver tyre, reaffirming the strategic partnership between the two groups. The Energy Saver made its debut exclusively on the Peugeot 308 in 2007.

Michelin states that its ‘green’ technological solution “generates fuel savings of nearly 0.2 litres per 100 kilometres in combined cycle driving, resulting in a reduction in CO2 emissions of nearly 4 grams per kilometre.” In recognition, it states of its “performance and the exceptional teamwork demonstrated by the partners,” PSA Peugeot Citroën presented Michelin with an Innovation award in May 2006. Today, this tyre technology is widely deployed on a large number of Peugeot and Citroën vehicles.

19th March 2009/by Tyrepress Editors

Double Coin Claims Doubled Mexico Share

CMA said that marketshare for its Double Coin brand in Mexico has more than doubled since the lines were re-introduced in the country in 2007. For 2008, Double Coin held a 1.5 per cent share in Mexico, up 100 per cent vs. 2007, CMA claimed.

“The partnership we fostered beginning in 2007 with Del-Nat Tire Corp. and Todo Neumáticos y Más (TNM) has created a seamless marketing effort for Double Coin in Mexico,” said CMA vice president Aaron Murphy. “It has allowed us to utilize a strong dealership network in all parts of Mexico as our solid foundation for sales and service on our products, as well as capitalise on the strengths that Del-Nat offers when managing export sales.” TNM is a buying group of 13 dealer/distributors throughout Mexico with its headquarters in Queretaro. (Tire Review/Akron)

18th March 2009/by Tyrepress Editors

Pall-Ex Chooses CSEasy Tyres

Pall-Ex has switched its forklift truck fleet to Continental CSEasy tyres. Pall-Ex’s headquarters in Ellistown in Leicestershire operates 36 fork lift trucks running on a 24 hour shift operation. Barloworld in partnership with Continental Tyres introduced the new, award winning CSEasy to the site and the results have reportedly shown a number of key benefits for Pall-Ex.

Tony Mellor, commercial director, said: ”Both tyre punctures and truck downtime were a real concern for us at Pall-Ex. The CSEasy tyre can be mounted and demounted without the use of a press, safely in the on-site Barloworld workshop. This saves us costly downtime and the need for expensive equipment. It also means that we are able to change tyres 24/7 keeping our operation moving round the clock.

17th March 2009/by Tyrepress Editors

Hankook Debuts in Le Mans Series

During the last few years Hankook has steadily increased its involvement in the European racing calendar, and the Korean manufacturer added the 2009 Le Mans Series and 24 Hours of Le Mans to the list of events in which it participates. The company made its debut appearance in the Le Mans series on the weekend of March 8, at the Paul Ricard Circuit in Southern France.

9th March 2009/by Tyrepress Editors

Pirelli ‘Confident’ Burton Jobs Can Be Saved

Although production at Pirelli’s factory in Burton has lately been at a standstill, plant management are speaking positively about the future of the site and the jobs there – however it seems some level of cooperation from the worker’s unions will be needed.

2nd March 2009/by Tyrepress Editors

Renault-Nissan And Elektromotive Join Forces

The Renault-Nissan Alliance and UK company Elektromotive, a pioneer in zero emission transport infrastructure, have announced they are collaborating in the Partnership for Zero-Emission-Mobility, with the aim of accelerating the installation of charging networks for electric vehicles (EVs) in cities.

A Memorandum of Understanding has been signed by the two companies ahead of an imminent and dramatic rise in the number of EVs on Europe’s roads, with the Renault-Nissan Alliance starting sales of purpose-designed EVs in Japan and the US from next year and globally by 2012.

2nd March 2009/by Tyrepress Editors

Pirelli Bringing its Diesel Technology to Scandinavian Markets

Pirelli Eco Technology, the Pirelli Group company operating in the field of pollution control technologies, has signed a partnership with Swedish diesel particulate filter specialist GB Environment Consulting AB in order to distribute the new Pirelli Diesel Particulate Filter (DPF) systems and spare parts in the Scandinavian, Finland and the Baltic markets.

23rd February 2009/by Tyrepress Editors

Kwik-Fit Fleet & Leasedrive Velo Extend Relationship

Kwik-Fit Fleet’s association with the Leasedrive Velo Group continues with the signing of a new three-year contract to provide a range of fast fit services to the vehicle management group. The independent fast fit operator has maintained a relationship with the company since the days before Leasedrive and Velo merged in 2007, and this latest contract replaces the initial 12-month agreement signed following the merger.

13th February 2009/by Tyrepress Editors

Bridgestone Launches Safety Scholars 2009

Bridgestone Americas has revealed the details for its third annual Safety Scholars Video Contest. Targeted to young drivers ages 16-21, Safety Scholars asks entrants to create short auto safety-themed videos. This year the topic of automotive environmentalism will be an option for entrants, extending the Bridgestone Group’s “One Team, One Planet” global environmental initiative.

“Car crashes claim the lives of more 16- to 21-year-olds than any other cause, so safety education is a priority for us,” said Christine Karbowiak, vice president of community and corporate relations. “Environmental responsibility is equally important to the company, which led us to include that topic in this year’s contest. Safety Scholars is an innovative and engaging platform that allows us to communicate our commitment to both issues.”

11th February 2009/by Tyrepress Editors

Technology Developers Rhodia & Dow Corning to Exhibit at Expo

Rhodia and Dow Corning Corporation are to exhibit together at Tire Technology Expo, which is being held in Hamburg, Germany, between February 17 and 19. The two companies can be found in Hall 1, at Stand 4140.

The companies’ joint appearance at the exhibition follows last November’s announced agreement to develop and market new tyre industry silica/silane products. The aim of the agreement, according to Rhodia, is to develop and commercialise innovative silica/silane combinations, principally for the tyre industry where the association of precipitated silica and silane is used in low-energy tyres to help reduce rolling resistance. Silane is the component that enhances the interaction between polymer and silica.

10th February 2009/by Tyrepress Editors

Michelin Announces Participation in 3 Motorcycle Championships

Michelin has announced its participation in three motorcycle speedway racing competitions in 2009 – the Endurance World Championship, along with national speed championships in Spain and Italy.

This year, Michelin will provide tyres for the Yamaha Austria Racing Team, which finished second over all in the six-race 2008 Endurance World Championship. The partnership, says Michelin, will enable the company to measures its tyres against its competitors’ products. And while this is Michelin’s main reason for taking part in the competition, it comments that racing also serves as an important testing ground for developing tyres for the consumer market. With this in mind the company will enter – for the first time ever – a motorcycle displaying its own colours in all Endurance World Championship events. The Michelin Power Research Team, with riders William Costes, Hugo Marchand and Josep Monge, will focus on gathering technical data to be used in designing the brand’s future motorcycle tyres.

9th February 2009/by Tyrepress Editors