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Associate Dealer Program Blossoms for Tirecraft

Tirecraft Canada said its new associate store program has been a huge success, resulting in the addition of nearly 120 locations since it was relaunched in 2008, reported Tire Review. “This is the best possible endorsement of our programme’s strong value proposition and our new fully engaged, highly energized management team,” Tirecraft president Don Gauthier said. “We are all squarely focused on delivering added value to our customers at all levels and across all segments.”

8th March 2010/by Tyrepress Editors

JK Tyre Hail VW Scirocco Cup Prodigy

You may not have heard of him before, but tyre maker JK Tyre is backing Aditya Patel as a driving “prodigy and India’s most promising driver.” JK Tyre’s comments come in advance of the forthcoming VW Scirocco Cup that starts in April 2010 in Germany. 21-year old Aditya will also be the first Indian to drive a Green Racing car as the Scirocco runs on ERD Bio gas, something which is said to be global first.

JK Tyre, which has been supporting Aditya in his professional training and participation in various national and International motorsport events, is also one of his lead sponsors in this endeavor. The Scirocco Cup will be held as the partner series of the hugely popular DTM in its 2010 debut season. Staged as the most eco-friendly one-make championship in the world, the sporting equipment: the racing version of the Scirocco is powered by an innovative biogas engine that achieves an 80-per cent reduction of CO2 emissions compared with conventional engines.

3rd March 2010/by Tyrepress Editors

New Addition to Pirelli PZero Road Range the “Best Handling”

Those of you with around £180,000 stashed away in your piggy bank may wish to add Lamborghini’s new Gallardo LP 570-4 Superleggera to your new car shopping list, and if your budget does stretch to this latest supercar from Sant’Agata Bolognese, your next set of wheels will come fitted with the finest Pirelli has to offer. In the countdown to the start of the International Motor Show in Geneva, the Italian tyre maker has bolstered its ongoing technological partnership with Lamborghini and announced the premiere of its new PZero Corsa System at the exhibition.

2nd March 2010/by Tyrepress Editors

Graduation for First Hankook Dunaújváros Students

The first rubber technology engineers studying under the joint education programme run by Hankook Tire Hungary Ltd. and Dunaújváros College have graduated. The tyre maker reports the ten graduates received their diplomas at a ceremony held in February.

1st March 2010/by Tyrepress Editors

Dexel Tyres Joins ContiNetwork

Dexel Tyres has been appointed as a partner in Continental Tyres’ national dealer network, ContiNetwork. Director Glyn Cainey says that he is delighted to be representing Continental Tyres in the area: “Continental is a highly regarded brand with excellent products at competitive prices which are becoming increasingly in demand from discerning operators keen to cut their annual tyre bill. When these high mileage tyres are managed using the ContiLifecycle five-stage process, costs can be cut by as much as 25 per cent over the lifetime of a tyre.”

19th February 2010/by Tyrepress Editors

Kwik-Fit Fleet Awarded for Contribution in a Turbulent 2009

Kwik-Fit Fleet was recently named the UK’s ‘Best Fast Fit Company’ for a 17th consecutive year in the annual BusinessCar Awards, and now the company has scooped another honour. This second award comes from vehicle leading and management company LeasePlan UK. Nine of LeasePlan’s key suppliers were bestowed a Supplier Excellence Award, which recognises those organisations that have helped the company live up to its key values over the last 12 months, in one of three categories – service, value and innovation – Kwik-Fit Fleet was a recipient in the value category.

19th February 2010/by Tyrepress Editors

Yokohama Renews Sponsorship With Celtics, Spurs

As part of its 2010 marketing program, Yokohama Tire Corp. is sponsoring two of the NBA’s top teams – the Boston Celtics and San Antonio Spurs – for the third consecutive year, says Tire Review. “NBA basketball has enormous appeal in the US and globally,” said Shawn Denlein, Yokohama director of sales, consumer products, “and the championship-caliber Spurs and the Celtics are two of the league’s most popular teams. For Yokohama, the NBA is an excellent platform to showcase our world-class lineup of tyres, including ADVAN, S.drive, Parada, Geolandar, AVID – including the all-new AVID ENVigor – and the eco-friendly orange oil-infused dB Super E-spec. All the tie-ins we’re doing with the Spurs and Celtics will be slam dunks with our dealers and their customers in these markets.”

18th February 2010/by Tyrepress Editors

Firestone Natural Rubber Extends Donation Cargo Scheme

Liberia’s rubber industry is often shrouded in controversy, with various parties claiming the use of child labour and a workforce trapped in a cycle of poverty. Numerous charitable organisations are working to improve conditions for Liberians working on the nation’s lucrative rubber plantations, however, and Firestone Natural Rubber Company (FSNR) reports its intention to extend its partnership with these charities – its Donation Cargo Program – through 2010. This year’s efforts mark to ocean freight programme’s fifth year in operation.

18th February 2010/by Tyrepress Editors

Kwik-Fit to Sell Insurance Business for £200 million

International News, News, UK News

Ian Fraser, CEO of tyre retail giant Kwik-Fit is preparing to sell its insurance wing for in excess of £200 million. According to a report published in the Sunday Times on 14 February, Kwik-Fit has hired bankers at Credit Suisse to carry out a review of Kwik-Fit Financial Services. The report points out that a sale of the operation would help Kwik-Fit cut its debts of around £822 million.

17th February 2010/by Tyrepress Editors

Kwik-Fit Fleet Awarded 300,000 Vehicle Lex Autolease Contract

Two of Britain’s largest suppliers to the nation’s company car and van market, Kwik-Fit Fleet and Lex Autolease, have signed what Kwik-Fit believes to be the most valuable fast-fit deal in UK fleet industry history. The three-year solus contract, estimated to be worth at least £150 million over its duration, will see Kwik-Fit Fleet supply and manage all tyre repair and replacement plus deliver a range of ancillary services, including vehicle servicing and MoTs, to the Lex Autolease fleet of more than 300,000 vehicles. The fast-fit provider won the contract, which goes live on March 1, in a competitive tender.

12th February 2010/by Tyrepress Editors

Michelin XZE 2+ Chosen for Midlands Bus Fleet

Paul S. Winson Coaches has chosen to meet the challenges of inner city school runs, private hire contracts and long-distance touring with Michelin products that it believes will help deliver increased tyre mileage. The Loughborough-based company says that with XZE 2+ tyres one of its luxury 53-seater VDL Bova Futuras is seeing increased tyre life while maintaining high levels of safety and ride quality performance.

9th February 2010/by Tyrepress Editors

Conti Gets Underway as Grand-Am Control Tyre at Daytona

Continental Tire North America calls it a “new era in motorsports” – on January 29, the Grand-Am Continental Tires Sports Car Challenge took the first green flag of the year at Daytona International Speedway, setting into motion both the 2010 Grand-Am racing season as well as a new long-term partnership between Conti and Grand-Am Road Racing in the US. Continental Tire recently became title sponsor and official tyre for the popular endurance road-racing series, which attracted nearly 80 entries for January 28’s ‘Fresh From Florida 200’ event. A tremendous variety of race machines, from Mini Cooper S to Ford Mustang, took to the field, yet despite the size difference all share the same type of tyre, the Continental Extreme Contact DR.

5th February 2010/by Tyrepress Editors

Wages, Bonuses Frozen at Kumho Petrochemical

One of Kumho Petrochemical’s main businesses is the production of synthetic rubbers, much of which is supplied to the tyre industry. The company’s Ulsan plant in South Korea alone produces in excess of half a million tonnes of synthetic rubber per annum. To tackle the company’s recent economic crisis, in late January the Kumho Asiana division’s labour management negotiation committee met with the three main labour unions representing Kumho Petrochemical employees at its Ulsan rubber and plastic facilities and its Yeosu rubber plant and reached an agreement on a number of matters.

3rd February 2010/by Tyrepress Editors

Infleet Moves Into RAC House

Infleet recently moved its call centre to RAC House adjacent to the M6 Motorway in Walsall, West Midlands. The centre houses vehicle support technology and the company says the move will enhance the roadside tyre breakdown support that Infleet supplies to its fleet customers. Infleet Commercial Director Chris Comport said: “RAC have managed our call referral facility very successfully over the last five years at another location, but when they offered us a move to RAC House in Walsall we had no hesitation in accepting…Short but efficient call centre desk time is crucial in dispatching one of our 700 service providers to a vehicle in distress within a speedy process.”

2nd February 2010/by Tyrepress Editors

Bridgestone Offers Sneak Peek of Super Bowl Ads

Once again, Bridgestone Americas Tire Operations plans to grab the attention of viewers of Super Bowl XLIV, which airs 7 February on CBS from Dolphin Stadium in Miami, Florida, reports Tire Review. BATO will unveil two new Bridgestone brand tyre commercials during the game, in addition to the brand serving as the title sponsor of the Super Bowl XLIV Halftime Show featuring The Who. The Richards Group, a Dallas-based independent advertising agency, created the 30-second commercials, one of which will run at the end of the first quarter, while the other will air during the third quarter.

29th January 2010/by Tyrepress Editors