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Hankook Masters rolled out in the UK

Hankook is introducing its Hankook Masters Programme in the UK with the recent launch of Mr Tyre in Leicester. According to the company, the Hankook Masters Programme has been designed to create a consistent retail expression across all shop formats to provide a unified brand experience to consumers. Hankook Tyre UK has been working in partnership with independent retail customers to identify depots situated in prime locations across the UK who stock and actively promote the Hankook brand. The Hankook Masters Programme is set to continue to expand into the New Year with plans to complete in excess of 100 new shops during the next three years across the UK.

29th October 2012/by Tyrepress Editors

ATS Euromaster signs network partnership agreements

ATS Euromaster has entered into network partnership agreements in mid-Wales and Northern Ireland; the first of their type to be established by the company. ATS will work in “close partnership” with Huw Lewis Tyres and Modern Tyre Service, of whom ATS-E states that they are well-respected independent tyre retailers which share ATS’ focus on quality, safety and customer service. ATS says the partnerships aim to provide local service to its fleet customers in towns and communities where there is currently no ATS Euromaster presence.

25th October 2012/by Tyrepress Editors

Maxxis 2012 MX series goes down to the wire

The final round of the Maxxis ACU British Motocross Championship at Little Silver, near Exeter turned out to be one of the most action packed season finales ever, as Elliot Banks Browne (HM Plant KTM UK) overturned a 16 point deficit to clinch victory in the MX2 class and a second place finish in the opening moto was enough to hand the MX1 title to Kevin Strijbos. Maxxis celebrates ten years as title sponsor of the series next season and was delighted to see it remains well-supported by a Veterans championship, the MXY2 youth series and the new MXY85 competition. British motocross also continues to broaden its appeal, reaching a bigger TV audience thanks to Sky Sports 3 and 4 coverage and exposure via Motorsport Mundial on Channel 5.

25th October 2012/by Tyrepress Editors

UK firm Sheaffer pens Ferrari partnership

UK prestige pen manufacturer Sheaffer has added the Ferrari name to a new line of products for the first time. The iconic Italian brand was unveiled on four new Sheaffer pen models, which all include the Scuderia Ferrari Shield. The new collection features: the Ferrari VFM, the Ferrari 100, 300 and 500, all with the Scuderia Ferrari name engraved on the band, along with the Sheaffer White Dot symbol of prestige.

19th October 2012/by Tyrepress Editors

Vredestein supplying winter tyres to Gemballa

German tuning specialist Gemballa has entered into a supply arrangement with Vredestein; the tyre maker refers to the result as the “ultimate winter tyre package.” Under the partnership with Gemballa, Vredestein will supply winter tyres that accommodate the levels of performance Gemballa vehicles are known for; first tyre to be provided to the tuner is the Wintrac Nextreme SUV, a tyre Vredestein says can “perform as a winter tyre on snow and ice, handles well on dry roads and is able to cope with speeds of up to 300 km/h.”

16th October 2012/by Tyrepress Editors

Cornwall shoppers provided with tyre checks

TyreSafe chairman, Stuart Jackson has commended Cornwall Council Road Safety Team for its tyre safety roadshow in partnership with Devon & Cornwall Police and Steve Andrews Tyres, marking October’s Tyre Safety Month. Cornish shoppers at three of the largest UK supermarkets will have the opportunity to have their tyres checked for free.

12th October 2012/by Tyrepress Editors

Trelleborg an AGCO EAME 2012 ‘Supplier of the Year’

Swedish manufacturer Trelleborg has been given the AGCO EAME 2012 Supplier of the Year Award in the ‘collaboration’ category. The award was bestowed during a ceremony held at the AGCO Fendt facility in Marktoberdorf, Germany on 25 September 2012.

12th October 2012/by Tyrepress Editors

Blackcircles.com turns a profit

Black Circles, the Peebles-based online tyre retailer established by Michael Welch, turned a profit in 2011 results. 10 years after it began trading, Blackcircles reportedly made a retained profit of £2295, according to The Herald newspaper.

8th October 2012/by Tyrepress Editors

Kwik Fit name heading to Russia

International News, News

Japan’s Itochu Corporation, which purchased Kwik Fit Group for £637 million early last year, reportedly plans to adopt the fast-fit network’s name for its Russian operation – a business that may significantly expand. In an interview with The Telegraph, Kwik Fit managing director Kenji Murai explained that Itochu already has a presence in Russia’s tyre retail and wholesale sectors and operates its business there under different brand names. These will adopt the British fast-fit network’s brand name as “Kwik Fit is an Itochu leader brand now.” Murai added that Itochu currently has 15 outlets in Russia but the firm intends to grow this; the company’s network there “could easily” hit the 200 to 250 mark, he said.

8th October 2012/by Tyrepress Editors

Partnership to bring Micronized Rubber Powder to Europe

Spanish Environmental Group, HERA Holding and US sustainable materials company, Lehigh Technologies Inc have announced a partnership to bring in micronized rubber powder (MRP) for the tyre, consumer and industrial plastics and coatings industries in Europe. Lehigh says that MRPs can lower costs, increase the sustainability profile of end products and deliver performance without sacrificing the reliability and performance of traditional raw materials. Its customer base already includes five of the top ten largest tyre companies in the world, and the company estimates that more than 140 million tyres have been manufactured using its MRP. The new partnership aims to bring MRP into Europe with Hera Holding adapting its recycling plant in Navarra, Spain to allow for the production of MRP.

4th October 2012/by Tyrepress Editors

Pirelli tyre supplier for Canadian green rally

When hearing the name Pirelli your thoughts may turn to Formula One, however the tyre maker also supports races where the highest speed imaginable isn’t the top priority. Such a case is its partnership with the Green Rally of Montréal, formally known as the Rally of Alternative Energies of Montréal and Hydro-Québec. Pirelli will act as the official tyre supplier of the series with its Cinturato ‘Green Performance’ range.

26th September 2012/by Tyrepress Editors

Act(s) named Conti’s ‘sponsorship marketing agency of record’ in North America

US-based company Act(s) Marketing has been named the sponsorship marketing agency of record for Continental Tire in the US and Canada. In this capacity, Act(s) will serve as the official and exclusive agency representing Continental Tire in the ongoing activation of current sponsorship programmes along with exploration and evaluation of potential new partnerships throughout the region.

17th September 2012/by Tyrepress Editors

ATS Euromaster increasing wheel security training

ATS Euromaster has released a specialised training DVD designed to demonstrate the best practice in wheel security. The disc illustrates the correct procedures for preparing, removing, inspecting and fitting the most common types of commercial vehicle wheels. It will be distributed across ATS-E’s commercial, car and van network, covering more than 2,000 employees including centre operations managers and technicians nationwide. Group Sales director at ATS-E, Peter Fairlie said that the DVD will help “demonstrate the real dangers of not following procedures” and reinforce the network’s message of making “safety a personal choice for every member of staff”.

14th September 2012/by Tyrepress Editors

Safety programme drives down lost time accidents at ATS Euromaster

The effectiveness of ATS Euromaster’s in-house safety programme can be witnessed in figures released today by the fast-fit group. The company says its ‘Safe by Choice’ programme is behind a 58 per cent reduction in lost time accidents over the past five years; these are down from 100 accidents in 2007 to just 42 in 2011. Furthermore, ATS Euromaster anticipates an even more substantial reduction this year, as just 12 lost time accidents occurred in the first half of 2012.

6th September 2012/by Tyrepress Editors

Hankook kicks off UEFA Europa League sponsorship

Hankook has expressed its delight at the start of a new partnership with the UEFA Europa League, which “kicked off” on 3 September. Representatives from the tyre maker and the football league celebrated the arrangement at a ceremony prior to the official 2012/13 UEFA Europa League Group Stage draw at the Monegasque Grimaldi Forum in Monaco. Reporting the occasion, Hankook said the new partnership represents “yet another milestone in the company’s European marketing approach to sustainably increase brand awareness in one of the tyre manufacturer’s most important markets and reinforces Hankook’s long-standing engagement in European football.”

4th September 2012/by Tyrepress Editors