Yokohama a technical partner for latest Gran Turismo
Many tyre makers are involved in motorsport activities, and a racetrack presence can indeed do wonders for a brand’s public profile. Yokohama Rubber has announced its participation in a technical partnership with a difference – it recently became the first tyre manufacturer to serve as official technical partner to the popular ‘Gran Turismo’ series of motor racing video games. Yokohama lent its expertise to the latest version, Gran Turismo 6.