The name Paul Hembery has been synonymous with Pirelli’s motorsport activities for a number of years now, but as of 15 March he will assume the additional role of executive president of the Pirelli LATAM Region consumer business. He takes over from Paolo Dal Pino, who was nominated chief executive officer of Pirelli Industrial last October and since then has maintained responsibility for the consumer business in Latin America on an interim basis. Pirelli adds that Claudio Passerini remains confirmed in the role of chief operating officer.