Interstate’s Chinese Business Growing Fast
Between 27 and 27 November 2010, Interstate Tire & Rubber Co. hosted its augural Chinese Interstate distributor meeting at Nantong, China. Tyres & Accessories met up with vice president Theo de Vries and learnt that the company’s products, which are well-known in Europe, are gaining increased distribution in the Chinese domestic market.
Interstate’s first dealer meeting saw the company bring together more than 120 local Interstate distributors at the Grand International Hotel, Nantong. Distributors reportedly came from all over China and flew in from all several provinces across China -from the nearby Jiangsu to the remote Yunnan province. With Wholesale operations across all China and retail operations in the provinces of Jiangsu, Shanghai and Shandong, there is every indication that Interstate China is continuing to grow rapidly. For 2011 the company’s ambitious goal is to open 12 more retails outlets and increase sales by more than 40 per cent.