Indian tyre maker TVS Srichakra Ltd. is targeting millennial customers with a newly-introduced tyre brand, TVS Eurogrip. Products sold under the TVS Eurogrip name will benefit from a design and innovation centre the company is setting up in Milan as well as European and Japanese experts for technology, product and process development.
India’s TVS Srichakra has reinforced its activities in Europe in recent times, not least through its growing range of off-highway tyres sold under the TVS Eurogrip brand name. The company showed off a selection of these products, specifically agricultural flotation radials, at May’s Reifen show in Germany, alongside tyres for two-wheel vehicles.
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