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TVS Eurogrip: A new, tech-focused motorcycle tyre brand for millennials

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Indian tyre maker TVS Srichakra Ltd. is targeting millennial customers with a newly-introduced tyre brand, TVS Eurogrip. Products sold under the TVS Eurogrip name will benefit from a design and innovation centre the company is setting up in Milan as well as European and Japanese experts for technology, product and process development.

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Related news:

  1. TVS Srichakra doubling off-highway tyre capacity
  2. Michelin, TVS Srichakra setting up motorcycle, scooter tyre production unit in India
  3. TVS Srichakra launching radial motorcycle tyres
  4. Agricultural, two-wheeler products boost TVS Tyres’ European presence
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Agricultural, two-wheeler products boost TVS Tyres’ European presence

India’s TVS Srichakra has reinforced its activities in Europe in recent times, not least through its growing range of off-highway tyres sold under the TVS Eurogrip brand name. The company showed off a selection of these products, specifically agricultural flotation radials, at May’s Reifen show in Germany, alongside tyres for two-wheel vehicles.

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Related news:

  1. Bridgestone at Reifen Essen show 2016
  2. European farmers downloading Firestone tyre pressure app
  3. TVS Srichakra to up tyre output by 200,000 units
  4. TVS Eurogrip: A new, tech-focused motorcycle tyre brand for millennials
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