The EICMA motorcycle show returns to Milan this week, and amongst the products on display are two newcomers from Eurogrip, one of the fastest growing brands in the powered two-wheeler tyre segment. Eurogrip globally launched the Roadhound sport touring tyre and the Climber XC off-road tyre.
TVS Eurogrip, the brand that claims market leadership within India’s two- and three-wheeler tyre segment, has become principal sponsor of the Chennai Super Kings cricket team for the 2022 to 2024 seasons.
Indian tyre maker TVS Srichakra Ltd. is targeting millennial customers with a newly-introduced tyre brand, TVS Eurogrip. Products sold under the TVS Eurogrip name will benefit from a design and innovation centre the company is setting up in Milan as well as European and Japanese experts for technology, product and process development.
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