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UK all-season tyre market: leading wholesaler MTS on continued fast growth

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Petlas

While the all-season tyre market in the UK has started its ascent from a low base, it remains the fastest growing consumer car tyre segment. The trend has been supported by the last five years of manufacturers’ all-season product development, which have reduced the compromises involved in fitting a tyre capable of performing well in moderate winter weather conditions all year round. Leading independent UK tyre wholesaler Micheldever Tyre Services (MTS) has been strengthening its all-season range with exclusive brands, including the new all-season tyres from its owner Sumitomo Rubber Industries’ global flagship brand Falken and long-term MTS partner GT Radial, the recent addition of Turkish brand Petlas to its line-up, and further product additions from brands such as Runway and Ovation. MTS wholesale director Graham Mitchell tells Tyres & Accessories about how the wholesaler views the all-season (and winter) tyre segment in the UK, as well as the company’s plans to support its dealer network with the increased interest in these adaptable products.

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Related news:

  1. MTS demonstrates evolving approach to complex UK tyre wholesale market
  2. GT Radial presents 3-year development programme at European dealer event
  3. Giti extends Micheldever exclusive distribution of GT Radial, Runway tyres
  4. MTS responding to recovery in a tyre market altered wholesale
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19 finalists chosen for 2015 AutoBild winter tyre test

In its annual winter tyre performance survey, German motoring publication AutoBild narrows a wide field of 49 winter tyres and two all-season tyres with wet and snow braking measurements before conducting a full test of a range of characteristics. 19 tyres made it through to the 2015/16 season test, conducted using the tyre size 185/60 R15.

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Related news:

  1. 3 tyres rated ‘exemplary’ in Auto Bild’s winter tyre test
  2. Michelin the number one consumer researched tyre brand: Tyre Reviews
  3. Ten performance tyres tested
  4. Bridgestone’s Blizzak LM005 wins Auto Express winter tyre test
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Analysis: Saying All Budget Tyres are Lethal is an Unfair Generalisation

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What Car?’s tyre test team make a good point highlighting the differences between some premium and budget products in their recent tyre test. But it appears they went a step too far when they entitled the feature “why budget tyres could kill” lumping the three cheaper products (Arrowspeed, Ovation and Sunew) together in the their final conclusion. It might sound a touch pedantic, but the addition of the word “some” in the headline may have been fairer as this would have avoided generalising about the overall quality of tyres.

It didn’t take long after Tyres & Accessories reported on the tests on our daily e-Newsletter for the manufacturers involved to take up their right to reply. The Korean manufacturer behind Kwik-Fit’s popular Arrowspeed tyre brand arguably has the best case for disputing being tarred with the saw low-budget brush as the Ovation and the Sunew tyres.

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Related news:

  1. Report: Budget Tyres Could Kill, But at Least They’re Quiet
  2. 19 finalists chosen for 2015 AutoBild winter tyre test
  3. Goodyear: New EfficientGrip Performance 2 tyre offers 20% more mileage than Michelin
  4. Watchdog Bans Continental Advert
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Report: Budget Tyres Could Kill, But at Least They’re Quiet

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What Car? has named and shamed budget brands in a test warning that tyres like these “could kill.” In the test published online on 4 August 2010 What Car? measured the performance of the Arrowspeed CP661, Continental Premium Contact 2, Goodyear Optigrip, Michelin Pilot Sport 3, Ovation VI-182 and Sunew YS112 in dry braking, wet braking, lateral grip and noise tests. The Michelin Pilot Sport 3 came out top, with particularly strong results in wet and dry braking. However, there were some shocking outcomes in the budget sector when it came to braking and noise.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

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Related news:

  1. Analysis: Saying All Budget Tyres are Lethal is an Unfair Generalisation
  2. Goodyear: New EfficientGrip Performance 2 tyre offers 20% more mileage than Michelin
  3. 19 finalists chosen for 2015 AutoBild winter tyre test
  4. 3 tyres rated ‘exemplary’ in Auto Bild’s winter tyre test
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Pirelli Tyres “a real step up” for Endurance Series

Saturday 20 September saw the conclusion of this year’s Grand-Am Rolex Sports Car Series at the Miller Motorsports Park in Utah; a finale that also witnessed the curtain drop on Pirelli’s first-year performance as tyre supplier for the series. The performance – according to participants – has been ovation-worthy.

The winning team – the No. 6 Michael Shank Racing Ford Riley driven by Raphael Matos, John Pew and Ian James – was particularly won over by the P Zero. James commented, “This year when we got the Pirelli it was a real step up in the competition. The consistency has been great and I think you have seen that in the racing. The racing has been great; the Pirellis always give the driver a good stint. The tyres have really added to the series.”

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Related news:

  1. World Champion Ploughman takes a Break
  2. Further Success for Michelin
  3. Pirelli Name-checked on Ferrari Game
  4. Pirelli Exclusive Tyre Supplier to Volvo Video Game
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Double Success for Sheffield Dealership

Sheffield’s oldest tyre retailer has won two top awards in as many months. Hawley’s Tyre Services, established in 1910, is a key member of Bridgestone UK’s 160-strong First Stop network of independent tyre dealerships. The outlet started 2006 by securing a four-star rating in the annual First Stop Stars awards, which assess all areas of customer service over a six-month period.

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Related news:

  1. Taff Innovation Award Entries Announced
  2. Micheldever Continues Growth Despite Turbulent Market
  3. TAFF nomination “a great honour” – Infinity
  4. TAFF Awards 2011 Preview – Tyre Wholesaler of the Year
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