BFOR Takes Responsibility for Continuum Brand
Off-road fleets in North America wishing to use a mix of both new and retread tyres now have a one-stop, integrated service solution: Bridgestone Firestone Off Road Company (BFOR), a division of Bridgestone Firestone North American Tire, has expanded its product range with the addition of retread tyres manufactured with Continuum tread rubber. Company officials announced at the MINEXPO 2008 show in Las Vegas that BFOR will assume marketing, sales and distribution responsibilities immediately for Continuum brand retread materials in the USA and Canada.