Eastman Industries’ AddoIndia Brand Reports ‘Strong’ EU Sales in 1H 2010
Despite already being in existence for the seven years since 2003, Eastman Industries Ltd’s AddoIndia brand was a new one for Tyres & Accessories. Speaking to the magazine during the Reifen China exhibition in late November, Harpeet Singh Walia, the company’s international marketing executive, explained that the company’s cross ply tyres are produced in India, while the firm takes delivery of and distributes passenger car radials manufactured in China. In addition to these lines, the company sell “everything from bike to OTR tyres” and also markets lines in battery and wheel products. Many of the truck tyres the company sells are of bias construction, but company representatives are pragmatic about the fact that these will eventually go away.